Optical Brighteners Market Expected to Reach $1.9 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Optical Brighteners Market," The optical brighteners market size was valued at $1.1 billion in 2021, and is estimated to reach $1.9 billion by 2031, growing at a CAGR of 6.1% from 2022 to 2031.

Optical brighteners are also known as fluorescent whitening agent, brightening agent, and optical whitening agent which is hydrophilic water soluble compound used in various end use industry. It acts as brightening, dyeing, coating agent in the paint and coating, cosmetics, textile industry and other end use sector. In addition, it can absorb light in UV region of the electromagnetic spectrum, and re-emit in the blue region by fluorescence phenomenon.

Rapid increase in population in both developed and developing economies, rise in import and export of various cosmetics and skincare products, and increased focus on the cosmetic sector increase the demand for optical brighteners where optical brighteners act as a color-correcting and brightening additives in various skin care and personal care products such as shampoo, conditioners, eyes make up products, concealers, and others. These factors act as a key driver responsible for the optical brighteners market growth.

However, in U.S. Food and Drug Administration (FDA) has set some standard limits on the use of optical brighteners in food packaging products. In addition, availability alternative eco-friendly and biodegradable brighteners is most preferred by consumer which is expected to disturb the potential sales of optical brightener products. These is anticipated to negatively impact the growth of the global optical brightener market.

The demand for optical brightener is boosting in food industry. For instance, Archroma the optical brightener manufacturing company has launched Leucophor AFCN which is FDA approved disulphonated optical brightener widely used in the food packaging sectors. These factors together are projected to create remunerative opportunities for the expansion of the optical brightener market in the food packaging industry.

The optical brightener market analysis is segmented on the basis of application, end use, and region.

By application, the market is segregated into e detergent brightener, paper brightening, fiber whitening, textile whitening, cosmetics, and other. The detergent brightener segment dominated the global market, in terms of revenue in 2021 with 35% share in the global market. The detergent brighteners are growing at a rapid pace owing to the rise in population, increase in disposable income, and consumers rising preferences for bright color clothes due to which derivatives of optical brighteners are used widely as a detergent brighteners. Furthermore, the derivatives of optical brighteners such as distyryl biphenyl (DSBP) and anionic diamino stilbene are extensively used as detergent brighteners which helps in keeping the clothes clean and bright. These factors are expected to boost the overall demand for detergent brighteners based optical brighteners during the forecast period.

By end use, the market is fragmented into consumer product, security and safety, textiles and apparel, packaging, and other. The consumer products segment dominated the global market, in terms of revenue in 2021 with 35% share in the global market. The utilization of optical brightener has been increased in consumer products owing to its brightening, fluorescent agent. It is used in a wide range of products intended for home appliances such as detergents, liquid soap, shampoo, and conditioner products for grey and blonde hair. Furthermore, derivatives of optical brighteners such as stilbene, coumarins, imidazolines, diazoles, and others are extensively used in the consumer products that includes laundry detergent which helps in increasing the brightness of clothes.

Region-wise, the optical brightener market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The Asia-Pacific optical brightener market size is projected to grow at the highest CAGR during the forecast period, in 2021, with 41% major global optical brightener market share. This is attributed to proliferating demand from textile sector where optical brightener are used as brightening and fluorescent agent for finishing of textile. In addition, the rise in disposable income among people, growing focus in the cosmetics and personal are sector has spurred the growth of cosmetics sector where optical brighteners has been used widely as a brightening additive and color-correcting or in advanced cosmetics formulas that includes, shampoo, creams, eye makeup, and other products..

Key players operating in the global optical brightener market forecast include Archroma, BASF SE, Blankophor GmbH & Co. KG , Clariant AG, Dayglo Color Corp, Huntsman Corporation, Meghmani Group, NANJING LEPUZ CHEMICAL CO., LTD., Pylam Products Company, Inc., and Shandong Raytop Chemical Co., Ltd.

IMPACT OF COVID-19 ON THE GLOBAL OPTICAL BRIGHTENER MARKET

• The novel coronavirus is an incomparable global pandemic that has spread to over 180 countries and caused huge losses of lives and the economy around the globe.
• The optical brighteners market has staggering and unprecedented impact due to the wake of the COVID-19 pandemic, owing to the disruptions in the supply chain for various optical brightener products.
• Sluggish manufacturing activities have led to decrease in the demand for optical brighteners during 2020.
• The guidelines and policies of logistics and supply chain of the optical brighteners and chemical market were affected remarkably. Moreover, the supply of optical brightener products to marketers and consumers are held both within and across the border during the first quarter of 2020.
• Furthermore, several personal care and beauty care products including fragrances, colon cosmetics, skincare, haircare, has been affected owing to strict government norm and regulation
• Furthermore, to control the surge of novel coronavirus cases, there is a drastic shift of investments from other sectors toward cosmetics, medical, textile, and among others. Also, several optical brightener’s product manufacturing companies have either shut down or shrank their operations due to the risk of infection among the workforce.
• This has temporarily hampered the demand and supply chain of optical brighteners market. In addition, complete imposition of lockdown in textile, rubber, packaging, consumer products, and other end use sector are being lifted in the year 2021 and growth of optical brighteners market will come to its original pattern.

Key findings of the study

• In terms of application, the detergent brightener segment is estimated to display the highest growth rate, in terms of revenue, registering a CAGR of 6.6% from 2022 to 2031.
• In terms of end use, the consumer product segment is anticipated to register the highest CAGR of 6.7% during the forecast period.
• By region, the Asia-Pacific garnered the highest share of 41% in 2021, in terms of revenue, and is expected to grow at a CAGR of 6.3%.