Pet Clothing Market Expected to Reach $7.66 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Pet Clothing Market," The pet clothing market was valued at $5.19 billion in 2021, and is estimated to reach $7.66 billion by 2031, growing at a CAGR of 4% from 2022 to 2031.

The pet clothing market is experiencing growth owing to increased pet ownership across the globe due to rise in consumers’ disposable income and increase in awareness regarding the health benefits of having a companion. The major factors driving the growth of the global pet clothing market include rise in trend of nuclear families, rapid humanization of pets, and increase in awareness about pet health. Surge in pet ownership among the millennials and generation Z along with the rapidly penetrating social media and e-commerce platforms across the globe significantly boosts the pet care market growth.

The on-going trend of pet humanization, shift toward nuclear families due to urbanization, growth in rate of pet population, and rise in trend of pet adoption are crucial factors responsible for the growth of the global pet clothing market. According to a survey conducted by the American Pet Products Association in 2017-18, around 28% of the pet owners throw birthday parties for their puppies. Moreover, the pet owners are looking for high quality pet products and pet accessories for their pets. This is expected to be a significant factor that will be responsible for fueling the growth of the pet clothing market during the forecast period. The outbreak of COVID-19 pandemic has also led to increase in adoption of companion animals such as dogs and cats as people across the globe were in self-isolation at their homes. The online distribution channel has positively impacted the overall pet clothing supply chain as the entire pet industry witnessed a rapid surge in the revenue, during the pandemic. These factors are expected to boost the pet clothing market growth during the forecast period.

The introduction of smart pet clothing and the rising importance of Gen Z in the market are the major factors that are expected to be the major drivers of the pet clothing market in the forthcoming future. The rising expenditure of the pet owners on the comfort and convenience of the pets is boosting the demand for the pet clothing across the globe. The trend of premiumization of the pet products is on rise in the current market situation. Premiumization is the efforts of making a brand or product appeal to the customers by emphasizing the quality of the product. Growing trend of humanization of pets resulted in the premiumization of pet clothing and other pet products.

As per the pet clothing market analysis, the market is segmented based on the product type, pet type, distribution channel, pet owner, and region. Based on the product type, the market is segregated into shirts and tops, coats and jackets, sweater and hoodies, and others. Based on the pet type, the market has been divided into dogs, cats, and others. Depending on the distribution channel, it is segmented into offline and online channels. On the basis of pet owner, it is segmented into Gen X, millennial, baby boomer, Gen Z, and builder. Region-wise, the pet clothing market is analyzed into North America, Europe, Asia-Pacific, and LAMEA.

As per the pet clothing market forecast, by product type, the shirts and tops was the dominant segment with around 37.2% of the pet clothing market share in 2021 and is expected to retain its significance during the forecast period. The sweater and hoodies is expected to be the fastest-growing segment, owing to the rising demand for the sweaters and hoodies in the cold climatic regions like Europe. According to the American Society for the Prevention of Cruelty to Animals (ASPCA), animals with very short hairs such as Greyhounds, Whippets, Chihuahuas, and Miniature Pinschers need to wear sweaters and hoodies, as they are vulnerable to cold temperatures.

On the basis of pet clothing market trends, by pet type, the market was dominated by the dogs segment. The huge adoption of dogs and rising expenditure on dog clothing has fueled the growth of this segment across the globe. According to the latest data from European pet food industry federation (FEDAIF) there are 92 million dogs as pet in Europe and according to the survey of the American Pet Products Association (APPA) in 2021, 69 million households in America have dogs as their pet.

On the basis of pet clothing market demand, by distribution channel, the online is estimated to be the fastest-growing segment during the forecast period. This is attributable to the rising adoption of smartphones and increasing access to the internet. According to the International Telecommunication Union (ITU), around 4.9 billion people were using internet in 2021, across the globe. Moreover, the aggressive marketing strategies adopted by the various online platforms such as Petsmart, Petco, and Allivet, which specializes in the various pet products is significantly boosting the growth of the online channels.

By pet owner, the millennial segment dominated the market in 2021. Millennials are the largest demographic of pet owners in the U.S., and across the globe. According to American Pet Product Association (APPA) there are 32% pet owners in U.S. that belong to millennial generation.

Region-wise, North America dominated the global pet clothing market in 2021. The huge adoption of pets, rising pet humanization trend, and increasing expenditure on pets are the prominent drivers of the North America pet clothing market. As per American Pet Products Association, more than 65% of U.S. households owns a pet.

ABO Gear, Behead Pajamas, Inc., Bitch New York, Canada Pooch, Hip Doggie, K9 Wear, Lucky & Co., Medical Pet Shirts, MILK & PEPPER, Pet Stock, PetRageous, Ruff wear, The Foggy Dog, TRIXIE Heimtierbedarf GmbH & Company KG, and Wag wear are some of the leading players in the global pet clothing industry.

• 1. Key findings of the study
• The global pet clothing market size was valued at $5,190.8 million in 2021, and is estimated to reach $7663.7 million by 2031, registering a CAGR of 4.0% from 2022 to 2031.
• By product type, the sweater and hoodies segment is estimated to witness the fastest growth, registering a CAGR of 4.5% during the forecast period.
• In 2021, depending on pet type, the dogs segment was valued at $2,084.7 million, accounting for 40.2% of the global pet clothing market share.

• In 2021, the U.S. was the most prominent market in North America, and is projected to reach $1,668.3 million by 2031, growing at a CAGR of 3.2% during the forecast period.