Portable Blender Market Expected to Reach $296.9 Million by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Portable Blender Market," The portable blender market size was valued at $137.8 million in 2022, and is estimated to reach $296.9 million by 2032, growing at a CAGR of 8.3% from 2023 to 2032.

A portable blender is a small handheld electronic appliance that is used to blend, crush, and mix various liquid and solid substances. Portable blenders are blenders that are especially created for blending single-serve smoothies and shakes and may be served in the same jar they were mixed in. Portable blenders are also available in a range of sizes and materials, including steel, glass, and plastic. Portable blenders, as compared to standard electric blenders, do not require a mains power source, are more cost-effective, easier to operate, and can be used on the move. They are commonly utilized in offices, gyms, and for recreational use.

The rising popularity of nutritious drinks as a result of people adopting a healthier lifestyle is driving the portable blender industry forward. Rapid urbanization, changing food consumption habits, and customers' busy schedules are some of the primary drivers projected to enhance portable blender sales during the forecast period. Rise in the number of fitness enthusiasts, healthy eating habits, and greater convenience are also driving the portable blender market expansion. The rising popularity of smoothies and shakes among health-conscious customers has led to greater use of portable blenders in their daily routines. All these factors are projected to drive the portable blender market growth during the forecast period.

However, one of the major restraints for the portable blender market expansion is the presence of low-quality or counterfeit products available in the market. This can lead to a loss of consumer trust, negative reviews, and potential safety concerns, hampering the overall growth and reputation of the market.

The portable blender market is witnessing a significant growth opportunity as more individuals embrace a health-conscious and on-the-go lifestyle. With an increasing demand for convenient and nutritious beverages, portable blenders have emerged as the perfect solution for busy individuals who prioritize their well-being. Furthermore, advancements in technology have led to the development of powerful and efficient portable blenders with rechargeable batteries, ensuring long-lasting use and eliminating the need for cumbersome power cords. This portability, combined with sleek and user-friendly designs, has contributed to the increasing popularity of these devices among health enthusiasts, professionals, and travelers. The rising demand for convenience, along with the increasing awareness of the importance of nutrition, presents a lucrative opportunity for businesses operating in the portable blender market. By capitalizing on this trend and offering innovative features, such as improved blending capabilities, enhanced durability, and smart connectivity options, companies can tap into a rapidly expanding customer base and establish themselves as leaders in this thriving portable blender market demand.

The portable blender market share is segmented on the basis of material, distribution channel, and region. By material, it is classified into plastic, glass, and steel. By distribution channel, it is classified into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the portable blender market analysis report include Conair Cuisinart, Pop Babies, Oster, BILACA, Hamilton Beach, Keyton, Little bees, Blufied, NutriBullet, and BELLA.

The report offers a comprehensive analysis of the global portable blender market trends by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market. The report also highlights the present scenario and upcoming trends & developments that are contributing toward the growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with the Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.

Impact of COVID-19 on the Global Portable Blender Industry

• The COVID-19 pandemic has led to an increase in awareness about the importance of maintaining good health and strong immunity. As people have become more conscious of their well-being, there has been a surge in demand for healthy food & beverages. Portable blenders enable users to easily blend fresh fruits, vegetables, and other nutritious ingredients to create smoothies and juices, making them a popular choice for individuals looking to enhance their dietary habits.
• COVID-19 accelerated the growth of e-commerce, and online shopping which is likely to continue being a significant channel for purchasing portable blenders. Consumers have become more accustomed to the convenience and safety of online shopping, and the availability of a wide range of options and competitive pricing making it an attractive option. Manufacturers and retailers are focusing on enhancing their online presence, optimizing their e-commerce platforms, and improving digital marketing strategies to capture online sales.
• The post-pandemic period has witnessed a continued surge in the popularity of portable blenders. As individuals embrace a healthier lifestyle, the demand for convenient and versatile kitchen appliances remains high. Portable blenders have become a staple for on-the-go individuals, allowing them to enjoy fresh and nutritious beverages anytime, anywhere.

Key Findings of the Study

• Based on material, the plastic sub-segment emerged as the global leader in 2022 and the glass sub-segment is anticipated to be the fastest growing during the forecast period.
• Based on distribution channel, the offline sub-segment emerged as the global leader in 2022 and the online sub-segment is predicted to show the fastest growth in the upcoming years.
• Based on region, the North America market registered the highest market share in 2022 and Asia-Pacific is predicted to show the fastest growth in the upcoming years.