Sensitive Toothpaste Market Expected to Reach $2.6 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Sensitive Toothpaste Market," The sensitive toothpaste market size was valued at $1.5 billion in 2021, and is estimated to reach $2.6 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.

The  sensitive toothpaste market growth is mostly driven by the increase in consumption of alcohol and tobacco. The growth in use of alcohol and tobacco contributes toward increase in oral infections and sensitive tooth issues. The prevalence of oral health problems, from brittle teeth to oral cancer, has increased with heavy tobacco use, whether it be from cigarette smoking or chewing raw leaves. According to the American Dental Association, smoking is believed to be a contributing factor in around 20% of fatalities nationwide. Patients often rely on routine tooth brushing after quitting drinking to remove any residue or stains, which drives the sensitive toothpaste market demand.

The sensitive toothpaste market trends in North America and Europe has significant growth potential for key players of the market. The high expense of dental care in North America motivates people to take better care of their teeth, which increases the demand for sensitive toothpaste. According to statistics provided by the CDC, more than 1 in 4 Americans suffer from untreated dental decay. People use sensitive toothpaste more frequently to stop the acceleration. The market for oral care products is introducing more sanitary innovations, which is anticipated to fuel the expansion of the toothpaste industry in the near future.

Moreover, rise in alternatives to oral care and hampers the market expansion. A new product called tooth soap has only recently been introduced in the market to help consumers remove plaque and bacteria from their mouth. There is a decline in the demand for toothpaste due to the emergence of numerous toothpaste alternatives in the market, such as mouthwash, mouth freshener, and tooth powder.

The sensitive toothpaste market is segmented on the basis of type, application, age group, distribution channel, and region.

On the basis of type, the market is bifurcated into highly sensitive toothpaste and low sensitive toothpaste. The low sensitive toothpaste segment accounted for a major share in the sensitive toothpaste market in 2021 and is expected to grow at a significant CAGR during the sensitive toothpaste market forecast period. A type of dental care product called low sensitive toothpaste helps guard against the emergence or escalation of symptoms linked to dentin hypersensitivity. Low-sensitivity toothpaste is sold over the counter in supermarkets, medicine stores, grocery stores, and other establishments.

Based on application, the market is categorized into whitening, rapid relief, and herbal. The whitening segment accounted for a major sensitive toothpaste market share in the sensitive toothpaste market in 2021 and is expected to grow at a significant CAGR during the forecast period. One of the products people request more frequently for self-care is teeth whitening owing to its ability to reduce tooth stains and relax tooth nerves.

Based on age group, the market is bifurcated into kids and adults. The adults segment accounted for a major share in the sensitive toothpaste market in 2021 and is expected to grow at a significant CAGR during the forecast period. A population of 15 years and above is included in this segment. In addition, this segment comprises toothpaste, which contains chemicals, such as fluoride and other chemicals, as the consumers require toothpaste for teeth whitening, gum & enamel care, cavity, tooth decay, and bacteria.

Based on distribution channel, the global sensitive toothpaste market is categorized into supermarkets & hypermarkets, independent retail stores, pharmacy, and online sales channel. The supermarkets & hypermarkets segment accounted for a major share of the market in 2021 and is expected to grow at a significant CAGR during the forecast period. A supermarket/hypermarket is an extended version of a commercial sector store with a self-service facility. It offers a wide variety of personal care products, sports gear & equipment, and wellness products that are specially categorized and organized on large shelves.

In 2021, Asia-Pacific accounted for 35.7% share in the global sensitive toothpaste market and is expected to maintain its dominance during the forecast period. However, North America and Europe are expected to possess the highest CAGRs, owing to the increase in oral health concerns of consumers and increase in investments in marketing and advertising campaigns by key market players.

Exporters in both developed and developing nations faced a number of difficulties as a result of the COVID-19pandemic. The implementation of lockdown and curfew procedures on a global scale had an impact on both domestic and foreign manufacturers of sensitive toothpaste, which in turn hindered market expansion. As a result, the COVID-19 pandemic had a negative influence on the sensitive toothpaste market in 2020 as a result of decreased company sales and operations being suspended.

The major players analyzed for the global sensitive toothpaste industry is Amway Corp, Church & Dwight Co., Inc, Colgate-Palmolive Company, Coswell SPA, Dabur, Johnson & Johnson Services, Inc, Lion Corporation, Patanjali Ayurved, Procter & Gamble, Unilever Plc.

Key findings of the study