Subscriber Data Management Market Expected to Reach $25.5 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Subscriber Data Management Market," The subscriber data management market was valued at $4.9 billion in 2021, and is estimated to reach $25.5 billion by 2031, growing at a CAGR of 18.4% from 2022 to 2031.

The complexity of managing multiple databases and data structures led to inconsistencies and overlap in data, difficulties in provisioning, limited redundancy, and high cost of operations. SDM addresses all these issues, separating application logic from data storage and helping facilitate data-less application front ends and limitless redundancy. Further, it is evolving as the physical network to virtualized, cloud-native, service-based architecture (SBA).

Factors such as, the increase in adoption of subscriber data management solutions to enhance operation & productivity, fuel the growth of the market. In addition, communications service providers are investing in 5G networks, a trend that is expected to continue to provide lucrative growth opportunities for the market during the forecast period. Moreover, the growing number of mobile devices and NFV and IP system deployments, combined with increasing demand for advanced network technologies such as LTE and VoLTE, has led to significant growth in the subscriber data management market forecast. However, security & privacy concerns related to the data hamper the growth of the subscriber data management industry.

On the basis of application type, the mobile segment dominated the subscriber data management market size in 2021 and is expected to continue this trend during the forecast period. The mobile-based SDM solution is a unified platform for both 4G and 5G subscriptions, simplifying the network upgrade path. It implements a network data layer approach to independently interface with multiple applications, preventing duplication by consolidating data in a single, centralized, highly scalable, robust, and cost-effective repository. However, voice over internet protocol (VoIP) segment is expected to experience fastest growth in the coming years. VoIP technology helps to reduce the cost of voice communication to almost nothing for personal and commercial use.

Region-wise, North America dominated the market share in 2021 for the subscriber data management market. Adoption of subscriber data management solution growing steadily to meet increasing demands from today’s businesses to enhance their business process and improve the customer experience is expected to fuel the market growth in this region. However, Asia-Pacific is expected to exhibit the highest growth during the forecast period. Surge in digitalization toward business operation, is projected to provide lucrative growth opportunities for the subscriber data management market in Asia-Pacific region.

The outbreak of COVID-19 is anticipated to provide numerous opportunities for the market to grow during the forecast period. These opportunities include a surge in demand for SDM platform in enterprises due to remote work initiatives, as more businesses see the benefits of these platforms. It further altered how businesses handle their processes. Data storage has also been altered, as all business information has been moved to the cloud, where it is both safe and conveniently available to users for remote work.

Moreover, it is anticipated that post pandemic, companies will focus more on solutions that will support advanced planning and mitigate the impact of similar events in the future. Furthermore, increased requirement to optimize operation expenditure while analyzing customer behavior for targeted activities has fueled a boom in demand for convergent billing market. For instance, in June 2020, China Telecom partnered with Nokia's core networking products for 5G. This partnership includes multiple Nokia Software, ION products, Unified Data Management, User Plane, and Session Management Functions. Nokia currently has a 17% market share in China Unicom's rapidly expanding VoLTE network, where it has deployed Nokia's cloud-based vIMS platform. This deal will further enhance the long-term partnership between China Unicom and Nokia. Such enhancements propel the growth of the market in the upcoming years.

Factors such as shutdown of educational institutions, offices, and manufacturing facilities for an indefinite period; major shift toward work-from-home culture; and implementation of social distancing policies have led to increasing need of technologies, which can help them to pass through these difficult times. COVID-19 has positively impacted on the digital transformation initiative, which is expected to provide lucrative growth opportunities for the SDM market in the upcoming years.

KEY FINDINGS OF THE STUDY

• By solution, the subscriber data repository segment accounted for the largest subscriber data management market share in 2021.
• By network type, the mobile networks segment accounted for the largest subscriber data management market share in 2021.
• On the basis of deployment model, the on-premises segment accounted for the largest subscriber data management market share in 2021.
• By enterprise size, the large enterprises segment accounted for the largest subscriber data management market share in 2021.
• On the basis of application type, the mobile segment accounted for the largest subscriber data management market share in 2021.
• Region wise, North America generated highest revenue in 2021.

The key players that operate in the subscriber data management market analysis Amdocs Inc., Cisco System, Inc., Computaris International, Hewlett Packard Enterprise Company, Huawei Technologies Co., Ltd., Nokia Corporation, Optiva, Inc., Oracle Corporation, Telefonaktiebolaget LM Ericsson, and ZTE Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the subscriber data management industry.