Taiwan medical aesthetic devices Market Expected to Reach $0.26 Billion by 2035

According to a new report published by Allied Market Research, titled, “Taiwan medical aesthetic devices market: Opportunity Analysis and Industry Forecast, 2024–2033," The Taiwan medical aesthetic devices market size was valued at $0.07 billion in 2023 and is estimated to reach $0.26 billion by 2035, exhibiting a CAGR of 10.9% from 2024 to 2035. The devices segment is expected to register the highest CAGR of 11.2% during the forecast period.

An aesthetic procedure involves a variety of treatments aimed at enhancing a person's appearance, focusing primarily on cosmetic improvements rather than medical necessity. These procedures are either surgical or non-surgical, addressing concerns such as skin texture, body contouring, and facial rejuvenation. Medical aesthetic devices are specialized instruments used during these procedures, incorporating advanced technologies such as lasers, radiofrequency, and ultrasound to achieve the desired results. These devices allow practitioners to perform minimally invasive treatments, offering benefits such as faster recovery times and fewer side effects. Together, aesthetic procedures and medical aesthetic devices meet the surge in demand for cosmetic enhancements in contemporary society.

The medical aesthetic devices market in Taiwan has experienced robust growth, driven by various factors including demographic changes and strategic initiatives from key industry players. As consumer awareness and acceptance of aesthetic treatments rise, the demand for advanced, non-invasive solutions has expanded rapidly. The rise in geriatric population in Taiwan significantly drives the growth of the medical aesthetic devices market. As the aging population increases, there is a surge in demand for aesthetic treatments to address age-related concerns such as wrinkles, sagging skin, and skin tone irregularities. Older adults increasingly seek non-invasive and minimally invasive solutions to maintain a youthful appearance, boosting the demand for advanced medical aesthetic devices. These devices offer effective alternatives to more invasive surgeries, which are often associated with higher risks and longer recovery times. The surge in interest among the elderly in cosmetic procedures tailored to their needs is a key factor propelling the market forward.

In addition to demographic shifts, the proactive initiatives taken by key players in the industry to expand and penetrate the Taiwan market are further driving growth of the market. For instance, in August 2023, WON TECH Co., Ltd. obtained Taiwan Food and Drug Administration (TFDA) certification for full-fledged entry into Taiwan. After securing the certification, WON TECH Co., Ltd. hosted an Oligio launching show in Taiwan, with around 200 doctors attending and over 50 demonstration applications. Such initiatives highlight the latest technology and help build relationships with healthcare professionals, expanding the market reach.

Moreover, the presence of key players throughout the supply chain, from device manufacturers to distributors, ensures the steady availability of advanced products in the market. Increased consumer awareness and acceptance of aesthetic procedures, driven by media exposure and rising disposable incomes, further contribute to the market’s growth. As more people embrace aesthetic treatments and innovative solutions, Taiwan's medical aesthetic devices market is poised for continued expansion.

The Taiwan medical aesthetic devices market is segmented into product, application, and end user. On the basis of product, the market is classified into devices and aesthetic implants and products. The aesthetic implants and products segment dominated the market in 2023. Rise in awareness of the safety and effectiveness of aesthetic procedures has led more individuals in Taiwan to consider implants, driving higher demand in the market. As consumers become more confident with the benefits of these treatments, there is an increase in trend toward exploring implant options, further fueling market expansion and growth.

However, the devices segment is expected to register the highest CAGR during the forecast period owing to a surge in demand for innovative and minimally invasive aesthetic treatments. Technological advancements, including improved laser systems and multifunctional devices, have enhanced treatment effectiveness and safety. In addition, increase in consumer awareness of aesthetic procedures further drives the adoption of these advanced medical aesthetic devices, fueling continued market expansion.

On the basis of application, it is bifurcated into surgical and non-surgical. The surgical segment dominated the market in 2023, driven by the continued demand for more permanent and transformative aesthetic solutions. Surgical procedures, such as facelifts and liposuction, offer long-lasting results compared to non-invasive treatments, making them highly sought after by consumers seeking significant, enduring cosmetic improvements.

However, the non-surgical segment is expected to register the highest CAGR during the forecast period owing to a rise in preference for minimally invasive treatments. These procedures offer reduced recovery times, lower risks, and fewer side effects compared to surgical options, making them more appealing to a broader range of consumers seeking cosmetic enhancements.

On the basis of end user, it is classified into hospitals & clinics, and medical spas & beauty centers. The hospital & clinics segment dominated the market in 2023, owing to its ability to offer a wide range of aesthetic services alongside access to advanced medical technology. These facilities typically employ skilled practitioners and follow established protocols, ensuring high safety standards. In addition, the convenience of receiving multiple treatments at one location appeals to consumers, further driving demand. 

However, the medical spas & beauty segment is expected to register the highest CAGR during the forecast period owing to an increase in consumer preference for relaxing, non-invasive treatments combined with a spa experience. The rise in awareness of aesthetic options and the growth in popularity of wellness-focused services, and the availability of advanced technologies in these settings enhance their appeal and thereby driving segment growth.  

Key Findings of the Study

• By product, the aesthetic implants and products segment dominated the market share in 2023. However, the devices segment is anticipated to grow at the highest CAGR during the forecast period.
• By application, the surgical segment dominated the market in 2023. However, the non-surgical segment is anticipated to grow at the highest CAGR during the forecast period.
• By end user, the hospitals & clinics segment dominated the market in 2023. However, the medical spas & beauty segment is anticipated to grow at the highest CAGR during the forecast period.