Textured Vegetable Protein Market Expected to Reach $4.3 Billion by 2035

According to a new report published by Allied Market Research, titled, “Textured Vegetable Protein Market," The textured vegetable protein market size was valued at $1.5 billion in 2023, and is estimated to reach $4.3 billion by 2035, growing at a CAGR of 9.4% from 2024 to 2035.

Textured vegetable protein is a plant-based protein specifically derived from pea, soyabean, wheat, and others. It is a meat substitute and has high protein and fiber content, while having zero fat or cholesterol. The textured vegetable protein is dry and shelf-stable product after processing and is available in different forms including granules, flakes, chunks, and others. Different variants of textured vegetable proteins are available in the market such as textured wheat protein, textured pea protein, textured soy protein and others.

Changing consumer preferences are anticipated to surge the demand for textured vegetable protein market. With an increasing number of consumers seeking diverse culinary experiences and exploring alternative dietary options, the demand for plant-based protein sources like textured vegetable protein rises. Health considerations, environmental concerns, ethical beliefs, or simply a desire for culinary variety, consumers embrace plant-based foods as a sustainable alternative to traditional meat products. This shift in preferences is reflected in the growing popularity of vegetarian, vegan, and flexitarian diets, where textured vegetable protein serves as a versatile and nutritious protein option that is adopted into a wide range of dishes.

Moreover, as consumers become more discerning about the origins and production methods of their food, there is a greater demand for clean labelled and sustainable food choices. Textured vegetable protein aligns with these preferences which offers a plant-based protein option that is nutritious and environmentally sustainable. Its production requires fewer natural resources and generates lower greenhouse gas emissions compared to animal-derived proteins and makes it a demanding choice for environmentally conscious consumers. Furthermore, the versatility of textured vegetable protein allows creative culinary applications, which appeal to consumers looking to experiment with new flavors and textures in their meals. Thus, all these factors contribute to the growth of TVP market.

Competition from a diverse range of meat substitutes negatively impact on the market demand for textured vegetable protein market. As the plant-based protein market continues to expand rapidly, numerous alternatives like traditional meat products have emerged, including seitan, tempeh, and plant-based burgers. This proliferation of options provides consumers with a wide range of choices, making it increasingly challenging for textured vegetable protein manufacturers to differentiate their products and capture market share. Moreover, with each alternative which offers unique taste, texture, and nutritional profiles, textured vegetable protein faces stiff competition in demand from those consumers who seek meat-like substitutes that satisfy their sensory preferences.

Furthermore, the popularity of other meat substitutes overshadows textured vegetable protein in the eyes of consumers which limits its market visibility and demand. Products like plant-based burgers have gained significant attention and investment from both consumers and food manufacturers which led to widespread availability and marketing efforts. Furthermore, textured vegetable protein receives less attention and investment which results in a competitive disadvantage in terms of consumer awareness and brand recognition. Thus, all these factors limit the textured vegetable protein market growth.

Innovative product development presents significant opportunities for the textured vegetable protein industry by investing in research and development. Manufacturers create new formulations, flavors, and textures that cater to a broader consumer base and meet the demand of the consumers. This includes developing textured vegetable protein-based products that closely mimic the taste, texture, and appearance of meat, addressing one of the primary barriers to adoption for some consumers. In addition, innovative processing techniques enhance the nutritional profile of textured vegetable protein, encouraging it with vitamins, minerals, and functional ingredients to meet specific health and wellness needs. For example, textured vegetable protein enriched with omega-3 fatty acids or probiotics cater to consumers seeking functional foods that promote heart health or gut health.

Furthermore, there is an opportunity for textured vegetable protein manufacturers to explore novel applications and product categories. Beyond traditional meat analogues, textured vegetable protein has been adopted into a wide range of food products, including snacks, baked goods, cereals, and plant-based dairy alternatives. By leveraging the versatility of textured vegetable protein, manufacturers tap into growing market segments such as plant-based convenience foods and on-the-go snacks which cater to the evolving lifestyles and preferences of modern consumers. Furthermore, innovation in packaging formats, such as convenient single-serve pouches or resealable containers, enhance convenience and shelf-life and expand the demand of textured vegetable protein to a wider audience. Thus, all these factors present numerous textured vegetable protein market opportunities.

The textured vegetable protein market is segmented into type, form, end user, and region. By type, the market is classified into textured soy protein and others. By form, the market is divided into flakes, granules, chunks, and others. By end user, the market is bifurcated into B2B and B2C. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, and the rest of Asia-Pacific), and Latin America (Brazil, Argentina, Colombia, and rest of Latin America) Middle East of Africa (GCC, South Africa, and rest of MEA).

By type, the textured soy protein segment dominated the global textured vegetable protein market in 2023 and is anticipated to maintain its dominance during the forecast period. Soy is one of the most widely grown and economically significant legumes worldwide, providing a cost-effective and readily available source for textured protein production. Moreover, soy protein has excellent functional properties, such as high protein content, desirable texture, and the ability to absorb flavors, making it a versatile ingredient for food manufacturers. Soy protein is a complete protein, containing all essential amino acids necessary for human health, appealing to consumers seeking nutritious meat substitutes. Furthermore, soy's neutral flavor profile allows for easy incorporation into various dishes, enabling the creation of a wide range of meat products like burgers, sausages, and nuggets.

By form, the chunks segment dominated the global textured vegetable protein market trend in 2023 and is anticipated to maintain its dominance during the forecast period. Textured vegetable protein chunks provide a meat-like texture and appearance, making them popular among consumers seeking plant-based meat alternatives. This similarity to meat appeals to both vegetarians and flexitarians who want to reduce meat consumption without compromising on texture or taste. Moreover, these chunks are highly versatile, suitable for a wide range of dishes such as stir-fries, stews, casseroles, and pasta sauces. This versatility offers consumers numerous ways to integrate plant-based protein into their diets.

By end user, the business to consumer segment dominated the global textured vegetable protein market in 2023 and is anticipated to maintain its dominance during the textured vegetable protein market forecast period. Business to consumer channels allow brands to communicate directly with health-conscious consumers seeking plant-based alternatives. These channels support effective product placement, packaging, and labeling, highlighting the nutritional benefits and versatility of textured vegetable protein. In addition, B2C channels enable brands to leverage consumer trends such as veganism, flexitarianism, and clean eating, driving sales and market growth. Furthermore, the convenience of purchasing textured vegetable protein products directly from retailers or online platforms enhances consumer accessibility, further cementing the dominance of the B2C segment in the textured vegetable protein market.

Region-wise, Asia-Pacific is anticipated to dominate the market with the largest share, as per textured vegetable protein market analysis and the forecast period. Asia-Pacific has large and diverse population, including a substantial vegetarian and vegan demographic which drives the demand for textured vegetable protein as a meat alternative, notably in countries such as China, India, and Japan. Moreover, the region serves as a major center for soybean cultivation, the primary raw material for textured vegetable protein production. This abundant supply ensures a stable and cost-effective source of ingredients for textured vegetable protein manufacturers and encourage the region's dominance in the market.

Players operating in the global textured vegetable protein market have adopted various developmental strategies to expand their textured vegetable protein market share, increase profitability, and remain competitive in the market. Leading textured vegetable protein companies profiled in this report include Archer Daniels Midland Company, Axiom Foods, Cargill, Incorporated Inc., Du Pont de Nemours and Company, Foodchem International Corporation, Hung Yang Foods Co., Ltd., Sonic Biochem Extraction Pvt Ltd, Sudzucker Group (Beneo), Victoria Group A.D., and Wilmar International Limited.

KEY FINDINGS OF STUDY 

• By type, the textured soy protein segment was the highest revenue contributor to the market in 2023.
• Depending on form, the chunks segment was the dominating segment in the global textured vegetable protein market during the forecast period.
• On the basis off end user, business-to-consumer segment was the major revenue generator in 2023.
• Region wise, Asia-Pacific was the highest revenue contributor in 2023.