Toothpaste Tablet Market Expected to Reach $90.3 Million by 2030-Allied Market Research

According to a new report published by Allied Market Research, titled, “Toothpaste Tablet Market by Product Type, Flavor Type, Packaging Type, Distribution Channel, and Price Point: Global Opportunity Analysis and Industry Forecast, 2021–2030,” the global toothpaste tablet market size was valued at $45.6 million in 2020, and is projected to reach $90.3 million by 2030, registering a CAGR of 7.3% from 2021 to 2030. Toothpaste tablet is an oral care product formulated without water and pressed into a pill-like form and it is associated with health-promoting benefits. Lime & lemon flavor, activate charcoal toothpaste tablets are some of the new upcoming toothpaste tablet market trends. Additionally, Expansion of distribution channels such as online stores and supermarkets, has made toothpaste tablets available to customers, which, in turn, contributes toward the growth of the toothpaste tablet market demand.

The outbreak of COVID-19 posed multiple challenges for the oral care industry. Since the end of January 2020, China’s retail stores were closed. Within a month, all countries were affected around the globe by the pandemic and were forced to impose lockdown. Furthermore, in severely affected countries, their retail and production activities were suspended. Strict lockdown policies and certain degree of restrictions were applied with multiple time duration across several countries and geographical areas.

The global toothpaste tablet market is segmented into product type, flavor type, packaging type, distribution channel, price point, and region. By product type, the market is classified into fluoride and fluoride-free.

Depending on flavor type, it is divided into mint, tea tree oil, and others. On the basis of packaging type, the market is segregated into bottle, pouches, can, and others. As per distribution channel, it is fragmented into supermarket, e-commerce, retail store, and others. As per price point, it is classified into mass and premium Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

By product type, the fluoride segment is anticipated to grow at the highest CAGR during the forecast period, owing to rise in demand among consumers for toothpaste tablets containing fluoride, as it helps in preventing early tooth decay and inhibit the growth of harmful oral bacteria.

Depending on flavor type, the tea tree oil segment is anticipated exhibit the highest CAGR during the forecast period. This is attributed to oral health benefit associated with tea tree oil. It is used as an ingredient in toothpaste tablets due to its ability to kill bacteria, diminish tooth decay, and relieve bleeding gums. Thus, its adoption is likely to increase in the oral care industry during the forecast period.

On the basis of packaging type, the others segment is anticipated to dominate the market during the forecast period. The others subsegment includes jar, cardboard boxes, plastic-free bags, and others. These zero-waste packaging types are cost-effective, ecofriendly, and lightweight, which drive their adoption, thereby contributing toward the growth of the market.

As per sales channel, the supermarket segment is anticipated to grow at the fastest rate, as supermarket is gaining high popularity due to availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, rapid in urbanization, rise in working class population, and competitive pricing are boosting the sale of toothpaste tablets through supermarket in developed and developing countries. These stores offer multiple options for customers to buy toothpaste as per their choice of flavors and brands.

Key findings of the study

• By product type, the fluoride-free segment garnered the highest share in 2020, and is expected to grow at a CAGR of 6.7% from 2021 to 2030.
• On the basis of flavor type, the mint segment acquired the highest toothpaste tablet share in 2020, and is expected to grow at a CAGR of 6.5% from 2021 to 2030.
• As per packaging type, the pouch segment dominated the market in 2020, and is expected to register a CAGR of 6.5% from 2021 to 2030.
• Depending on distribution channel, the e-commerce segment accounted for the highest market share in 2020, and is estimated to exhibit a CAGR of 6.1%.
• As per price point, the premium segment led the market, in terms of share, in 2020, and is projected to register a CAGR of 6.0%.
• Region wise, North America garnered the maximum share in the toothpaste tablet market in 2020, and is expected to dominate the market during the forecast period.

The key players operating in the global toothpaste tablet market focus on prominent strategies product launch and collaboration to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global toothpaste tablet industry analyzed in this report include Archtek Inc., Bite Toothpaste Bits, Colgate-Palmolive, CosmoLab, DENTTABS, Georganics, Lush, PÄRLA Toothpaste Tabs, Pure Earth Essentials, and the Humble Co.