Turkey Corporate Event Market Expected to Reach $4,105.9 million by 2035—Allied Market Research

According to a new report published by Allied Market Research, titled, “Turkey Corporate Event Market by Event Type, Industry, and Platform: Opportunity Analysis and Industry Forecast, 2024–2035.”

The Turkey corporate event market size was valued at $1,651.20 million in 2023 and is projected to reach $4,105.9 million by 2035, registering a CAGR of 7.9% from 2024 to 2035.

Corporate events are organized gatherings aimed at achieving specific business objectives, such as enhancing brand awareness, facilitating networking, training employees, or celebrating achievements. These events involve a wide range of formats, such as conferences, trade shows, seminars, workshops, product launches, team-building activities, and corporate retreats. Typically tailored to the needs of a company or organization, corporate events provide opportunities for professional development, knowledge sharing, and relationship building among employees, clients, and stakeholders. Corporate events play a crucial role in reinforcing corporate culture, driving business growth, and enhancing overall organizational effectiveness by fostering engagement and collaboration.

Technology plays a pivotal role in modernizing the corporate event experience in Turkey. Event planners increasingly incorporate advanced tools, such as event management software, virtual reality (VR), augmented reality (AR), and AI-driven analytics, to deliver engaging and efficient events. Live-streaming capabilities allow global participants to attend remotely, while mobile apps provide real-time updates, schedules, and interactive features for attendees. These advancements significantly enhance attendee satisfaction, helping companies achieve their engagement goals. In Turkey, rise in adoption of such technologies has made events more dynamic, attracting clients seeking innovative formats. Event tech providers in the country have introduced solutions tailored to local and international audiences, such as multilingual platforms and cultural customizations. The demand for such tools is growing, particularly as hybrid event formats become more common post-pandemic which is expected to propel Turkey corporate event market growth. These innovations have positioned Turkey as a technologically advanced market for corporate events.

The Turkish government recognizes the potential of the MICE industry as a driver of economic growth and tourism. Policies and programs promoting the corporate event sector include marketing campaigns and subsidies for international event organizers. Investment in infrastructure, such as new airports, metro expansions, and convention centers, bolsters the country’s capacity to host large-scale events. Government partnerships with tourism boards further strengthen Turkey’s position as an attractive corporate event destination. Tax benefits and other incentives are offered to companies hosting events, making it more affordable and appealing to organize conferences, exhibitions, and meetings in Turkey which expected to boost the Turkey corporate event market demand in the upcoming years. Programs targeting key sectors, such as technology, finance, and healthcare, encourage international collaborations through corporate events. The synergy between government initiatives and private sector participation is a critical growth driver of Turkey corporate event market industry, ensuring that Turkey remains competitive in attracting global business events.

While Istanbul, Ankara, and Antalya are the primary hubs for corporate events, smaller Anatolian cities such as Izmir, Bursa, and Konya present untapped opportunities. These cities offer lower operational costs for event organizers, making them attractive alternatives for businesses looking to minimize expenses while maintaining quality. Izmir’s proximity to the Aegean coast and Konya’s historic appeal provides unique event settings, attracting companies seeking fresh destinations for their conferences and retreats. Local governments in these cities are also investing in infrastructure, such as modern venues and improved transportation networks, to accommodate corporate events. This expansion into secondary cities diversifies the corporate event industry, opening new revenue streams for service providers. In addition, hosting events in these less saturated markets provides exclusivity and personalized experiences, giving companies a competitive edge in engaging their attendees.

Turkey’s economy has experienced challenges, including inflation, currency fluctuations, and geopolitical tensions. These issues create uncertainty for both domestic and international companies, deterring investments in large-scale corporate events. Rising costs of goods and services also strain budgets, limiting the ability of companies to allocate funds for elaborate events. In addition, currency devaluation increases expenses for international clients paying in foreign currencies, making Turkey less competitive compared to stable markets such as Dubai or Western Europe. With the ongoing Turkey Corporate Event Market Trends, the players are offering innovative solution for the event which is expected to boost the growth of the market. Economic instability impacts ancillary services, such as logistics and event technology, by increasing costs related to transportation, technical equipment, & operational support and complicating supply chains. While the market shows potential, economic volatility remains a significant barrier to consistent growth in the corporate event sector.

The Turkey corporate event market is segmented into event type, industry, and platform. By event type, the market is categorized into conference/seminar, trade shows/exhibitions, incentive programs, company meetings, and others. By industry, it is divided into financial services, information technology, real estate & infrastructure, automotive, and others. By platform, the market is segregated into virtual events, hybrid events, and physical events.

By event type, conference/seminar segment dominated the Turkey corporate event market in 2023 owing to the growth in the quantity and size of conference and seminar events. It is further anticipated that the growing number of businesses and regular conferences and seminars these businesses organize is expected to significantly contribute toward market growth during the forecast period.

By industry, the information technology segment held the major Turkey corporate event market share in 2023. The rapid expansion of Turkey's information technology sector significantly drives the growth of the corporate event market. Businesses and organizations across sectors such as telecommunications, data processing, software development, and digital publishing are increasingly leveraging corporate events to showcase their expertise and foster collaboration. In Turkey, the IT industry has witnessed substantial growth, driven by advancements in digital infrastructure and government initiatives promoting innovation. Companies such as Turkcell, Türk Telekom, and startups in the country's vibrant tech ecosystem organize conferences, seminars, and expos to highlight new technologies and solutions.

By platform, the physical event segment dominated the Turkey corporate event market in 2023. This is attributed to the significant presence of small and medium-sized businesses and the rise in the number of corporate events held by them. Large corporations further hosted quarterly & annual meetings, conferences, and training sessions, which contributed to the expansion of the physical events segment. Physical events are the most often held events since there is already a large body of methodology and procedures for doing them. These gatherings are crucial for activities, including exchanges between teams, business networking, team development, and team strengthening exercises.

The key players operating in the Turkey corporate event industry include CWT, Flight Centre Travel Group (FCM), BI WORLDWIDE, ITA Group, Reed Exhibitions Ltd, BCD Travel Services B.V., EGTEVENT, Elan Expo, ATG Turkey, and HTC Events.

Key Findings of the Study

• By event type, the conference/seminar segment was the highest revenue contributor to the market in 2023.
• By industry, the information technology segment was the largest segment in the Turkey corporate event market during the forecast period.
• By platform, the physical events segment was the largest segment in 2023.