U.S. Large Screen Display Market is Expected to Reach $8.45 Billion by 2030-Allied Market Research

According to a new report published by Allied Market Research, titled, "U.S. Large Screen Display Market by Screen Size, Application, Product, Location, and End User: Opportunity Analysis and Industry Forecast, 2021-2030," the U.S. large screen display market size was valued at $2.91 billion in 2020, and is projected to reach $8.45 billion by 2030, registering a CAGR of 11.0% from 2021 to 2030. 

Large screen displays are a class of large display screen formats, which improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages. Large screen displays are mostly suited for retail store, lobby, control room, or other professional application.

Rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards are the factors that drive the growth of the U.S. large screen display industry. However, deployment of widescreen alternatives such as projectors and screenless displays, is expected to hinder the market growth. Moreover, emerging display technologies such as MicroLED & quantum dots and increase in preference of electronic giants toward large screen displays, are expected to offer huge U.S. large screen display market opportunities in the coming years. 

U.S. large screen display market trends has high potential for the residential, commercial, and advertising industry. The market growth is also attributed to increase in R&D investments by the large players to deploy enhanced specifications in the product portfolio. Moreover, companies are projected to indulge in mergers, collaborations, and partnerships to make the most use of technology, which is further projected to propel the U.S. large screen display market growth. Major vendors such as Samsung, Apple, and Sony, and others, adopt large screen display technology on a large scale, owing to less power consumption, enhanced response time, and superior contrast over traditional display systems such as OLED, LED, and others. 

The U.S. large screen display market analysis is provided on the basis of screen size, application, product, location, and end user. By screen size, the market is classified into 80 inch to 99-inch, 100 inch to 149-inch, 150 inch to 199-inch, 200 inch to 300 inch, and above 300-inch segments. Based on application, the market is divided into B to B and B to C applications. By product type, it is categorized into single screen, video wall and projector. Based on location, it is segregated into indoor and outdoor.

 By end user, it is categorized into retail, education, healthcare, corporate, stadiums, media & entertainment, government, and others. 

At present, screen size 80 inch to 99 inch dominates the market, followed by 100 inch to 149 inch. Large screen displays of 100 inch to 149-inch size provides significant picture quality due to its large screen, which features HD resolution videos or images. The 100 inch to 149-inch screen size is easy to install, is power-efficient, and is easy to use and is mostly used in classrooms, offices, airports, and shopping malls. In January 2018, Samsung unveiled a huge MicroLED display called, ‘The Wall’, with screen size of 146 inches. It was reported that the technology is not restricted in size, resolution, or form. It is expected that Samsung will unveil ‘The Wall’ into its premium home market in the coming years. The above 300-inch segment is expected to contribute significant increase in the U.S. large screen display market share during the forecast period. This display segment consists of multiple displays, video projectors, or televisions tilted together to form one large screen, which is known as a video wall. These displays are found in control rooms, stadiums, and other large public venues. 

The projector segment is expected to contribute the largest market share among the product segment. Companies are investing in projector technology as it is used across offices, colleges, industrial areas, and schools for presentation, to display images, and to play videos. In January 2019, BenQ, is one of the leading human technology companies in the world that launched CinePrime W2700 DLP projector, which provides image quality and better color performance.

Outdoor displays are expected to grow at a significant rate. These displays are majorly found in airports, stadiums, large industrial areas, public places, mass transit terminals, platforms, and exhibitions. They display multi-channel monitoring information, text, animation, advertising, and videos.

COVID-19 Impact Analysis

The COVID-19 pandemic significantly impacted economies, resulting in workforce & travel restrictions, supply chain & production disruptions, and reduced demand & spending across many sectors. Sudden decline in infrastructure development and installation projects is expected to hamper the U.S. large screen display market. The U.S. large screen display market witnessed decline in its growth rate, owing to decrease in demand for large displays from the commercial sector. 

Key Findings of the Study

• By product, in 2020, the 80 to 99 inch screen size generated the highest revenue in the U.S. large screen display market.
• In 2020, the corporate segment garnered the highest revenue among the application segment.

The key players profiled in the report include NEC, Sony, LG, Samsung, Panasonic Corporation of North America, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Tabler System Inc. This market players have adopted various strategies such as product launch, collaboration & partnership, joint venture, and acquisition to expand their foothold in the U.S. large screen display market.