Video wall Market Expected to Reach $17.5 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Video wall Market,By Display Technology, and Application: Global Opportunity Analysis and Industry Forecast, 2023-2032 ". The video wall market size was valued at $6.8 billion in 2022, and is estimated to reach $17.5 billion by 2032, growing at a CAGR of 10.1% from 2023 to 2032.

Rise in the usage of video walls for directions, message, marketing, and outdoor advertising in a variety of locations, including restaurants, shopping malls, museums, and public and corporate areas. They are employed to draw in potential customers and advertise a variety of goods. This is one of the key elements supporting the market expansion globally, along with the increased need for powerful advertising tools. Additionally, the video wall industry is benefiting from the increase in live streaming events, such as concerts, sporting events, and music festivals, which allow for distant viewing and participation. 

In addition, the video wall market growth is expanding due to the increasing usage of video walls in educational institutions such as schools and universities due to their many benefits, including flexibility and the ability for users to switch between layouts as needed. Key players are also releasing video wall software that can stretch material over several monitors and different types of displays in different configurations. Additionally, they are developing video walls using laser projection technology, which enhance readability by providing faster reaction times, high contrast ratios, and anti-glare panels.  

The rise in the usage of video walls reflects the growing desire for immersive and attention-grabbing visual displays in a variety of businesses. Businesses and organisations are realising the power of video walls to attract audiences, effectively transmit messages, and increase consumer engagement. Video walls have become a vital tool for generating visually beautiful experiences in industries such as retail, hospitality, and entertainment, eventually increasing foot traffic, brand exposure, and revenue.

As more businesses use digital signage solutions for advertising, information dissemination, and interactive experiences, video walls are poised to play an important role due to their ability to deliver eye-catching and dynamic content display. This tendency is especially noticeable in retail settings, transit hubs, and business settings, where attractive graphics are critical for delivering messages and improving consumer experiences.

Furthermore, combining video walls with cutting-edge technology such as augmented reality (AR) and virtual reality (VR) is an intriguing new future. AR and VR video wall applications may provide consumers with immersive experiences, whether for virtual product try-ons in retail or immersive training simulations in educational and industrial environments.

Furthermore, technological advances in display technology, such as thinner bezels, greater resolutions, and enhanced colour reproduction, have made video walls more attractive and adaptable. Because of these technical advancements, digital signage are now ideal for a broad range of applications, from informational displays in airports and retail malls to dynamic advertising in urban areas. 

The LED video wall driver is in responsible of processing and scaling content from numerous sources to meet the LED display's resolution and layout. It can accept input from a variety of sources, including computers, cameras, media players, and live feeds, and guarantee that the material is properly formatted and scaled to meet the video wall's design. This processing power is required to provide high-quality, visually consistent pictures and movies over the full display.
LED video walls are generally made up of a grid of individual LED panels or tiles. The driver ensures that these panels interact fluidly to produce a unified visual experience. 

The key video wall market leaders profiled in the report include Sony Corporation, Toshiba Corporation, Panasonic Corporation, LG Electronics Inc., Barco NV, Planar Systems, Inc., Acer Inc., ViewSonic Corporation, Samsung Electronics Co Ltd., and Koninklijke Philips N.V.  These key players adopt several strategies such as new product launch and development, acquisition, partnership and collaboration and business expansion to increase the video wall market share during the forecast period.

KEY FINDINGS OF THE STUDY

• The video wall market trends is expected to grow significantly in the coming years, driven by the increasing consumer preference toward led video wall.
• The video wall market analysis is expected to be driven by the demand for immersive video wall display technology such as LED Video Wall.
• The market is highly competitive, with several major players competing for market share. The competition is expected to intensify in the coming years as new players enter the market. The Asia-Pacific region is expected to be a major market for the video wall market demand due to increased investments in travel and hospitality in the region.