Women’s Health App Market Expected to Reach $18.25 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Women’s Health App Market By App Type And Age Group, Opportunity Analysis and Industry Forecast, 2022-2031" The women’s health app market size was valued at $2.88 billion in 2021, and is estimated to reach $18.25 billion by 2031, growing at a CAGR of 20.1% from 2022 to 2031.

The women’s health app is a digital platform that provides services such as menstrual health tracking, menopause, pregnancy tracking and fitness. The women Health App Industry gained popularity owing to rise in awareness of women health.

The increase in prevalence of women diseases such as hypertension and menstrual diseases drives the Women’s Health App Market growth. The women suffer with high blood pressure in after menopause which is also known as postmenopausal hypertension. For instance, women health apps such as Menolife and Caria used for monitor health & wellbeing and also gives menopause-friendly workout routines. Thus, increase in prevalence of women diseases contributes in the growth of Women’s Health App Market.

Furthermore, increase in adoption of virtual health platform drives the growth of women’s health app market. In addition, rise in awareness about women health and mental wellbeing contributes in the growth of market. The increase in funding of women health apps, rise in R&D and advancement in women health app further boost the growth of market. For instance, in September 2021, Flo, a popular women’s health app, received $50 million series B funding led by VNV Global and Target Global. Thus, increase in fundings further fuel R&D, and rapid growth of market.

In addition, key players of technology sector such as Google LLC and Apple are showing interest in fitness applications development. The COVID-19 pandemic contributes in growing concern related to fitness and health which further drives the growth of market. For instance, according to report of the world economic forum (weforum), an economical platform, in first half of 2020, downloads of health and fitness apps grew by 46% worldwide and India saw the highest increase in downloads, rising by 156%. Thus, increase in number of key players, advancements in women’s health apps and rise in number of fitness apps downloads drives the growth of market

Furthermore, Women’s Health App Market trends that drive the growth of the women’s health app market include latest product approvals, increase in demand of telehealth services, and new product launched in market. For instance, in April 2020, UNICEF (United Nations Children's Fund) Office of Innovation, announced the launch of Oky, a period tracking app co-created with girls and Oky provides girls with information about their periods in fun, creative and positive ways, delivered straight into their hands through mobile phones. Thus, launch of advanced and creative women health app contributes in the growth of market. In addition, various government and non-governmental organization works for spreading awareness about women health which further contributes towards growth of the women’s health app market.

The women’s health app market is segmented into by app type, age group and region.

On the basis of app type, the market is classified into fitness & nutrition, menstrual health, pregnancy tracking, menopause, disease management and others. The menstrual health segment dominated the Women’s Health App Market share in 2021, and this trend is expected to continue during the forecast period, owing to increase in prevalence of menstrual disturbances and rise in awareness about women health.

Depending on application, the market is classified into 15-24 years, 25-34 years, 35-44 years, and above 44 years. The 25-34 years segment dominated the market in 2021, and this trend is expected to continue during the forecast period, owing to increase in concern for pregnancy and maternity care.

North America accounted for a majority of the global women’s health app market share in 2021, and is anticipated to remain dominant during the forecast period. This is attributed to increase in product launch in region, growing awareness about women health and presence of key players in the region. Asia-Pacific is anticipated to witness lucrative growth, owing to increase in smartphone users, rise in internet access and high population base.

KEY FINDINGS OF STUDY

• On the basis of app type, the menstrual health segment was the highest contributor to the market in 2021.
• Depending on age group, the 25 to 34 years segment was the highest contributor to the market in 2021.
• Region wise, North America garnered the largest revenue share in 2021, whereas Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period