The global pure coconut water market size was valued at $2.04 billion in 2019, and is anticipated to reach $6.81 billion by 2027, with a CAGR of 18.9% during the forecast period. In 2019, the original flavor segment accounted for more than half of the total pure coconut water market share.
Coconut is a versatile fruit with multiple health benefits. Over the past few years, consumers are increasingly adopting several healthy and energy drinks to maintain a healthy lifestyle. The excessive consumption of carbonated and sugary beverages causes several health issues, such as obesity, cardiovascular diseases, and diabetes, in almost all age groups ranging from kids to the working-class population. Therefore, pure coconut water acts as an alternative to carbonated beverages as it is considered to be beneficial for all the above conditions, especially for weight management.
Consumers are actively focused toward fitness and health. Active and health conscious consumers have shifted their preference toward natural alternatives for caffeinated and sugar-based energy drinks. Coconut water possesses low levels of fats and sugars, with very low calorific value. It has many antioxidants and possesses therapeutic properties. Coconut water helps in maintaining cardiovascular health, kidney health, and blood pressure levels. It also helps in diabetes management. Hence, the demand for pure coconut water as a natural sports drinks is growing rapidly due to its nutritional properties such as electrolytes and nutrients.
The retail industry is the economy sector that includes companies and individuals involved in selling of finished products and goods to end users. Low unemployment rate and stable electricity prices in the U.S. have led to the growth of the U.S. retail market in 2019. Wide range of pure coconut water and related products are vended through various retail channels such as hypermarkets/supermarkets, convenience stores, discounters, and grocery stores. Internet retailing, discounters, and convenience stores are the fastest growing retailers in the industry.
By Packagingtype
The Tetra packs segment held the major share of 62.68% in 2019
These stores act as global marketing tool, which assists in building a premium image and increase brand exposure of wide variety of pure coconut water products. Hence, the retail market expansion is a significant factor driving the pure coconut water market growth.
Strong global concerns about the pandemic, coronavirus have largely but negatively influenced the global pure coconut water market. Moreover, due to the high demand and low supply trends, the prices of pure coconut water rises in 2020 to overcome on economic instability. On the contrary, disruptions to the supply chain in shipping could lead to temporary shortages in the supply, putting upward pressure on prices in the short term.
By Flavor
The other segment witness a CAGR of 20.2% from 2021-2027
According to the pure coconut water market analysis, the market is segmented on the basis of packaging type, flavor, portion size, end user, distribution channel, and region. By packaging type, it is categorized into plastic bottles, tetra packs, and cans. Depending on flavor, it is divided into original flavor, fruit flavor, chocolate flavor, and others. Based on portion size, it is segmented into small portion (less than 600m) and large portion (more than 600ml). The end users studied in the report are household, food services, catering services, and others. On the basis of distribution channel, it is segregated into direct distribution and retail distribution. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Indonesia, Vietnam, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, United Arab Emirates, Nigeria, Turkey, South Africa, and rest of LAMEA).
By Portion Size
The Small Portion (Less than 600ml) segment helds the higest market share of 63.45% in 2019
On the basis of packaging type, the tetra pack segment accounted for the maximum share in the global pure coconut water market in 2019, and is expected to remain dominant during the forecast period. This type of packaging enhances the shelf life and minimalizes the loss of aroma of the packed products. It keeps coconut products pure and safe from exposure to contaminants, preserving freshness, and quality with extended shelf life. Thus, this packaging format is gaining prominence among products manufacturers and suppliers. Tetra packs packaging is more dominant in the market. It tend to remain as the foremost choice for the market players such as Vita Coco, O.N.E owing to their sustainable nature and on-the-go convenience.
On the basis of flavor, the original flavor segment accounted for the maximum share in the global pure coconut water market in 2019. The original flavor is slightly sweet and subtle, nutty flavor obtained from the endosperm of coconuts. It contains vitamins, minerals, electrolytes, and low fat and calories. The quality of coconut water can not only be attributed to sugars and minerals because it also has a typical flavor and some original properties. The original flavor of coconut water is sensitive to temperature and microfiltration (MF) could help to pasteurize the product at ambient temperature while preserving its aroma.
By End User
The Other segment witness a CAGR of 20.7% from 2021-2027
On the basis of end user, the food services segment held the significant market share in 2019. Popularity of coconut water in the food & beverage service sector is increasing, as they can be stored and used over a long period of time, which saves operational costs. Moreover, as they require less time to get prepared and reduce customer-waiting time, fast food chains and quick service restaurants have adopted them as substitutes to fresh ingredients.
On the basis of distribution channel, the retail distribution segment held the significant pure coconut water market share in 2019. These channels offer various goods and often act as a one-stop solution for shopping for all everyday requirements. Thus, retail distribution includes supermarket/hypermarket, convenience store among others which are preferred while shopping for groceries and everyday edibles.
By Distribution Channel
The retail distibution segment helds the higest market share of 60.99% in 2019
On the basis of region, Asia-Pacific dominated the market in 2019, and accounted for the maximum share in pure coconut water market. Coconut water products are widely used in the food & beverages industry in many Asian countries. With growth in awareness about coconut water as a sports or refreshment drink, the market for pure coconut water is also growing in the region at a significant rate. India is the major consumer of coconut products in Asia-Pacific followed by Indonesia and the Philippines. These countries also export largely to developed markets such as the U.S., Germany, France, and the Netherlands.
Players in the pure coconut water market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Vita Coco, Harmless Harvest, C2o Pure Coconut Water, Llc, Taste Nirvana, Craze Foods Ltd, Goya Foods, Inc, Foco Pure Coconut Water, Cococoast, Wai Koko Coconut Water, and Mojo Organics Inc.
By Region
The Asia-Pacific region helds the higest market share of 53.09% in 2019
Key benefits for stakeholders
- The report provides quantitative analysis of the current pure coconut water market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing pure coconut water market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size & segmentation assist to determine the market potential.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the pure coconut water industry.
Pure Coconut Water Market Report Highlights
| Aspects | Details |
 By Packaging Type |
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 By Flavor |
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 By Portion Size |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Craze Foods Ltd, PepsiCo Inc, Mojo Organics Inc ., Taste Nirvana, Harmless Harvest, Vita Coco, Foco Pure, Goya Foods, Inc., Cococoast, Wai Koko Coconut Water, C2o Pure Coconut Water |
Analyst Review
Rise in demand for energy drink and customer inclination toward healthy, refreshing, and rehydrating drinks from carbonated drinks boost the market. Rise in demand for pure coconut water from regions such as North America and Europe has led to incremental trade flow for coconut water from Asian countries. Owing to the increase in awareness about the health benefits of coconut water, the market for pure coconut water is expected to grow significantly in the coming years. Moreover, health benefits are associated with pure coconut water as it is used as a dehydrator, a natural diuretic, digestive soother, and cholesterol lowering product, which in turn is expected to propel the market growth. Manufacturers are focused toward providing innovative and attractive product offerings, in terms of packaging and flavor of the products to gain a higher share in the coconut products market.
Stagnant or slight decline in production of coconut relative to the increasing demand are the effecting factors of the market.
The Pure Coconut Water Market Size From 2021 to 2027 is $4.4 billion.
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The CAGR of Pure Coconut Water Market is 18.9%.
The global pure coconut water market is segmented into packaging type, flavor, portion size, end user, distribution channel, and region. By packaging type, it is categorized into plastic bottles, tetra packs, and cans. Depending on flavor, it is bifurcated into original flavor, fruit flavor, chocolate flavor, and others. Based on portion size, it is segmented into small portion (less than 600m) and large portion (more n 600ml). The end users studied in the report are household, food services, catering services, and others. On the basis of distribution channel, it is segregated into direct distribution and retail distribution.
The active key players profiled in pure coconut water market include are Vita Coco, Harmless Harvest, C2o Pure Coconut Water, Taste Nirvana, Craze Foods Ltd, Goya Foods, Inc, Foco Pure Coconut Water, Cococoast, Wai Koko Coconut Water, And Mojo Organics Inc. These players are introducing new products in the market to increase the customer base and product sale.
Increase in use of coconut-based products in food & beverage applications and Increase in use of coconut-based products in food & beverage applications are the key trends in the market.
Strong global concerns about the pandemic coronavirus have largely but negatively influenced the global Pure Coconut Water industry.
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