Strength training equipment is the machine which enhances the strength of various muscles in the body. Mainly seven types of strength training equipment exist in the market, such as, free weights, machines, stability balls, weighted body bars, exercise bands, and kettlebells. Free weights include barbells, dumbbells and other hand-held weights, which are inexpensive and movable. On the other hand, machines are expensive and not portable. However, machines are safer and easy to use. Stability balls are exercise balls made of soft elastic. It can be put to many uses and comes in many sizes and colors. Weighted body bars are foam covered weights which are inexpensive and ideal for residential spaces, however, these are not suitable to travel with. Exercise bands are big elastic bands that come with different degrees of tension and need no proper techniques to use. Kettlebells are cast iron balls with handle. Comparatively cheaper, these machines need proper training and it is high-intensity workout equipment. The global strength training equipment market has experienced a significant growth, and is expected to grow considerably in next few years owing to the increase in usage of strength training equipment and rise in trend of joining gym.
COVID-19 Scenario Analysis
The COVID-19 outbreak has shaken economies worldwide. In this scenario, some industries have done quite well, while others have suffered losses. The strength equipment market has done well during the pandemic as people became more health conscious. The COVID-19 outbreak coupled with lockdown in the various countries has propelled the strength equipment market. The sale of the product has increased significantly through online channels. However, the lockdown scenario in various countries has hampered the production and supply chain of the strength equipment.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The surge in the usage of strength training equipment due to the rise in trend of joining gym and increase in health consciousness among general public has propelled the growth of strength equipment market. In addition, a significant rise in the number of patients with diabetes, cardiovascular problems, obesity, and other chronic diseases in the developed economies due to unhealthy lifestyle has induced people to purchase strength gaining equipment and join gym, which has further given traction to the market.
The rise in disposable income in the developing economies and increase in fitness trend among millennials is expected to support the market to remain profitable in the coming years. Busy lifestyle, unhealthy eating habits, increase in stress level, and rise in urbanization in emerging economies has influenced people to adopt strength training and fitness exercises regularly due to which the sale of strength training equipment has increased.
The Global Strength Training Equipment Market Trends
Innovation in the Market
The launches of new innovative strength gaining equipments that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of equipment and overall functionality as well. Manufacturers are focused on producing new products for specific applications as varying demands based on the utilization persist in the market. Leading market players have determined how improved accuracy can be influential in many applications. For instance in, Jan 2020, Auster which is a supplier of premium bodyweight training equipment, launched an equipment, called the Auster System which is a new modular functional training system that combines traditional suspension training with dynamic resistance training and gymnastic exercise.
Growth in Home Fitness Machines and Weight Training Equipments
The trend of doing fitness exercise at home has increased due to increase in online gym training classes and difficulty of commuting to gym amid the COVID-19 pandemic and lockdown, which in turn has increased the strength training equipment for residential spaces.
Key Benefits of the Report
- This study presents the analytical depiction of the global strength training equipment market industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global strength training equipment market share.
- The current market is quantitatively analyzed to highlight the growth scenario of the global strength training equipment market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed global strength training equipment market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Strength Training Equipment Market Research Report
- Which are the leading players active in the strength training equipment market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Strength Training Equipment Market Report Highlights
| Aspects | Details |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | ICON Health & Fitness, Matrix Fitness, Rogue Fitness, Promaxima Manufacturing, Jordan Fitness, Precor Incorporated, Impulse Health Tech Co Ltd, Legend Fitness, Cybex International Inc, Brunswick Corporation |
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