The global sugar free mints market size was valued at $657 million in 2021, and is projected to reach $1.2 billion by 2031, growing at a CAGR of 5.8% from 2022 to 2031.
Food items like mints are used as treats to freshen breath. One of the genera of fragrant herbs, mint is used in a variety of products including food, drink, chewing gum, pharmaceuticals, cosmetics, and personal care items. Mints have been available on the market for a while, and people frequently eat them to freshen their breath after consuming alcohol or smoking cigarettes. Consumer demand for sugar-free mints has increased as sugar consumption has become more widely known.
The sugar free mints market is segmented into Nature, Flavor and Distribution Channel.
Innovation, processing, and packaging are the main factors for growth of the sugar free mint industry. Factors, such as health awareness & consciousness among customers and varying consumer eating habits & tastes drive innovation. Innovative packaging strategies such as attractive jars, family-sized packs, resealable packaging, and advertisement contribute to higher sales of products and generate awareness. Moreover, the primary driver of the global market change to sugar-free mints is the rise in diabetes cases. Xylitol, a sweetener that has a similar sweetness to sugar but does not increase dietary sugar intake, is typically used to make sugar-free mints. Regular mints' high sugar content can accelerate tooth decay and lead to cavities, whereas mints with less sugar are said to be better for your teeth.
Consumer demand for sugar-free mints created with organic, healthy ingredients is now on the rise. Manufacturers are being influenced by this to make sugar-free mints using botanical extract and real components without sacrificing flavor. In addition, the demand for sugar-free mint is constantly increasing due to its use in baking and confectionery products.
In addition, the increase in awareness about oral care among the young & adult populations across the globe is the primary driving factor of the global sugar-free mint market. Also, the rise in consumption of tobacco products, smoking & alcohol leads to mouth-related problems like bad odor & stained teeth. These are highly influencing driving factors impacting the global sugar-free mint market throughout the forecast period. Furthermore, the increasing sales of these products are also expected to accelerate the demand for sugar-free mint in near future.
The factors that restrict the Sugar Free Mints Industry growth are surge in prevalence of obesity and other diseases. According to the American Dental Association, the consumption of sugar has been associated with an increased risk of developing dental caries. Sugar is considered the main ingredient responsible for the rise in the rate of obesity and diabetes. Obesity and diabetes in individuals are one of the major causes that contribute to the increase in the fatality rate. Thus, Sugar Free Mints Market Demand is on the rise around the globe. Overall, consumers are gaining awareness about the importance of maintaining good health, which is preventing them from consuming mint products containing sugar.
Due to the growing customer demand for sugar-free mints, many well-known companies are concentrating on making them, which is resulting in fierce rivalry. Manufacturers plan to lower the cost of production to obtain a competitive edge, primarily by streamlining the supply chain and establishing economies of scale. Distribution channel such as supermarket/hypermarket and pharmacies give the product highest sales and hence strives to improve their presence in the segment.
Manufacturers are aiming to innovate flavors as another component of sugar-free mint product development. Since consumers are more likely to gravitate toward products made with natural ingredients and believe that they are safe to consume, more natural flavors are anticipated to hit the market. In addition, In March 2021, Perfetti Van Melle announced the launch of Center fresh 'Clean Breath.' The 3-layer product is made using compressed mint technology with zinc lactate trapped in the central layer. In March 2021, Mars Wrigley announced the launch of a new price variant of Double mint and Orbit at (INR 1). In Feb 2020, Do's Farm announced the launch of new sugar-free mints in a new portable sachet.
Moreover, Online sales have witnessed quite a notable growth among consumers over local hypermarkets or other grocery stores. The ease of buying several flavor types of sugar-free mint, a wider variety of options, and the availability of home delivery options are some of the benefits offered to the consumer from e-commerce sales. Such factors are creating various opportunities for the key players in the market.
The sugar-free mint market is a niche market, which creates opportunities for small- & mid-sized companies to invest in this market. As the diversified players that dominate the food industry have limited presence, stakeholders are planning to invest and expand their business by innovating new products. Thus, small and medium enterprises (SMEs) can take advantage of premium-priced nutraceuticals and other food manufacturers.
The market in the North American region is on the rise due to residents' growing health consciousness. With the advent of hybrid items made of mint in the most recent year, this product presented a robust rivalry to the market under study. Because it is better for your teeth and has less sugar than chewing gum, mint candy continues to be a popular choice among American consumers. The expansion of the market under study in the area has been propelled by impulsive buying, simple packaging, and innovation in products with different flavors.
According to the sugar free mint market analysis, the market is segmented on the basis of nature, flavor, distribution channel, and region. As per nature, the market is classified into organic and conventional. Depending on flavor, it is segmented into peppermint, sweet mint, bubble mint, freeze mint, and others. According to distribution channel, the market is further segmented into hypermarket/supermarket, pharmacies, specialty stores, convenience stores and online stores. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Based on nature, the market is classified into organic and conventional. The conventional segment accounted for the largest Sugar Free Mints Market Share in 2021 and is projected to maintain its dominance during the forecast period. Sugar free mint based on conventional medium is comparatively economical for large-scale production, and hence is widely adopted by manufacturers. Consumers in the developing economies are conscious about the price they pay while making purchase decisions, and hence, rise in awareness about the health benefits of sugar free mint leads to rise in consumption of bakery products in the developing regions.
As per flavor, it is segmented into peppermint, sweet mint, bubble mint, freeze mint, and others. The peppermint segment accounted for the largest market share in 2021 and is projected to maintain its dominance during the forecast period. The increasing trend of customers' preferences regarding taste and quality, along with healthy ingredients, fuels the growth of sugar-free peppermint. Its medicinal property helps with flatulence, menstrual pain, treating coughs and colds, reducing pain, improving mental function, and reducing stress, which is a major driver for Sugar Free Mints Market Growth .
According to distribution channel, the market is further segmented into hypermarket/supermarket, pharmacies, specialty store, convenience store and online store. The hypermarket/supermarket segment accounted for the largest market share in 2021 and is projected to maintain its dominance during the Sugar Free Mints Market Forecast period. Supermarket and hypermarket are gaining traction due to rapid rise in disposable income and increased influence of western culture propelling the growth of supermarkets. Moreover, the flexibility and convenience of various brands in a particular product category, attract more customers which fueling the market.
Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The North America region accounted for the largest market share in 2021 and is projected to maintain its dominance during the forecast period. Surge in demand for fortified foods & beverages in countries such as the U.S., Canada, and Mexico is leading new path for development of the sugar free mint market in North America. Change in dietary patterns among consumers, combined with growing population of urban people drive growth of the sugar free mint market. Rise in consumption of such sugar free mint products in North America led to growth of the sugar free mint market.
The key players operated in the global sugar free mint market ncludes Albanese Candy, Atkinson’s Candy Co., Chocoladefabriken Lindt & Sprungli AG, ChocZero Inc., Continental Candy Industries B.V., Ferrero International S.A., Lotte Group, Mondel’z International, Nestle S.A, Nova Chocolate Perfetti Van Melle Group B.V., See’s Candy Shop, Inc., Sugarless Confectionery, The Hershey Company, and The Wrigley Company.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Sugar Free Mints Market Size from 2021 to 2031 to identify the prevailing Sugar Free Mints Market Opportunity.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sugar free mints market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global Sugar Free Mints Market Analysis, key players, market segments, application areas, and market growth strategies.
Sugar Free Mints Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 1.2 billion |
 Growth Rate | CAGR of 5.8% |
 Forecast period | 2021 - 2031 |
 Report Pages | 270 |
 By Nature |
|
 By Flavor |
|
 By Distribution Channel |
|
 By Region |
|
 Key Market Players | Nestle S.A, See Candy Shop, Inc., The Wrigley Company,, Ferrero International S.A., Albanese Candy, Lotte Group, Sugarless Confectionery, The Hershey Company, Perfetti Van Melle Group B.V., ChocZero Inc., Continental Candy Industries B.V., Mondelz International, Atkinson Candy Co., Chocoladefabriken Lindt and Sprungli AG, Nova Chocolate |
Analyst Review
According to the insights of the CXOs, the global sugar-free mint market is expected to witness robust growth during the forecast period. The rising health consciousness among consumers is increasing the sales of sugar-free mint confectionery. This product posed healthy competition to the market studied, in the recent year, with the introduction of hybrid products composed of mint. The consumer preference for mint confectionery remains high, compared to chewing gum, due to its oral benefit and low sugar content. An impulse purchase, convenient packing, and innovation in products with various flavors have fueled the growth of the market around the globe.
Increasing incidences of diabetes are the prime reason for the market shift to sugar free mints globally. Sugar free mints are usually made from sweetener xylitol, which gives a similar amount of sweetness to the mints as sugar and does not contribute to rising sugar intake in the diet. As regular mints contain a high level of sugar, it can elevate the tooth decay process and hence create a cavity, whereas sugar fewer mints are claimed to be tooth-friendly.
Innovation in packaging & promotion and increase in awareness about the oral care are the upcoming trends of Sugar Free Mints Market in the world.
Peppermint segment is the leading flavor od sugar free mint market.m
North America is the largest regional market for Sugar Free Mints.
The global sugar free mint market size was valued at $281.12 million in 2021, and is projected to reach $642.41million by 2031, registering a CAGR of 8.73% from 2022 to 2031.
The key players operated in the global sugar free mint market includes Albanese Candy, Atkinson’s Candy Co., Chocoladefabriken Lindt & Sprungli AG, ChocZero Inc., Continental Candy Industries B.V., Ferrero International S.A., Lotte Group, Mondel’z International, Nestle S.A, Nova Chocolate Perfetti Van Melle Group B.V., See’s Candy Shop, Inc., Sugarless Confectionery, The Hershey Company, and The Wrigley Company.
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