Superfruits are fruits with a high nutritive content and additional nutritional benefits. The antioxidant capacity of a superfruit is commonly recognised as a bioactive distinguishing trait. The demand for all sorts of nutritional products, including superfruits, has increased as the number of health-conscious people has grown. Furthermore, increased use of superfruits in a variety of applications, including food and drinks, dietary supplements, and cosmetics, is likely to boost demand for superfruits.
COVID-19 Impact analysis
- There has been rise in the superfruit market after COVID-19 because of the following reasons-
- Increase in the health awareness among the people in order to increase immunity
- Rise in the disposable income of the people.
- Increase in the number of people who are gym enthusiast, or weight loss or diet enthusiast.
Top Impacting Factors
- One of the primary factors driving the market for superfruit is the rise in consumption of functional beverages. Drinks with health advantages are known as functional beverages. Vitamins, minerals, fruits and fruit purees, vegetables, and superfruit are found in the majority of functional beverages. The latest categories of functional beverages have been introduced as superfruit beverages, which have quickly garnered popularity and great demand. In functional beverages, superfruit components are typically found in performance and sports drinks, as well as energy drinks and fortified fruit drinks. The greatest market for functional beverages is thought to be North America.
- A higher degree of consumer knowledge and high disposable income are two significant elements driving the region's high demand for functional beverages. Given that North America has a larger proportion of the worldwide functional beverage market in terms of value sales, this is one factor that is increasing Superfruit demand in this region.
Market Trends
- Del Monte Foods, Inc., a California-based company, introduced a new superfruit smoothie kit line in 2017. The growth of the specific product portfolio was done in order to improve fruit and vegetable consumption in the United States. They have developed superfruit smoothies in a range of sizes and are widely accessible in four healthy mixes, including antioxidant, superfruit, energizers, and vitamins, at certain convenience channels and grocery shops. The brand claims that the superfruit smoothies are 100 percent fresh, healthful, and convenient. Del Monte developed its smoothie line in response to recent customer trends for healthier, more convenient product formulations.
- Dole Food Company, Inc., one of the world's largest food companies, introduced a co-branded produce line featuring popular Disney, Pixar, Star Wars, and Marvel characters in October 2016. They both have the same mission: to create high-quality goods that will help families eat more superfruit and vegetables to live a healthy lifestyle. Disney wants to help parents encourage their children to eat better foods by partnering with Dole fresh fruits and vegetables.
- Consumer preferences are changing, and people are becoming more health conscious, which is expected to have a favorable impact on the Superfruit industry. One of the primary supply-side drivers driving the superfruit market's growth is meeting the growing demand for goods with many health advantages. In addition, the strategy for selling and advertising superfruit goods to consumers is crucial to their success.
Key Benefits of the Report
- This study presents the analytical depiction of the SUPERFRUIT MARKET industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the SUPERFRUIT MARKET share.
- The current market is quantitatively analyzed to highlight the SUPERFRUIT MARKET growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed SUPERFRUIT MARKET analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the Report
- Who are the leading market players active in the ‘SUPERFRUIT MARKET’?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is “SUPERFRUIT MARKET” prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "SUPERFRUIT MARKET"?
Superfruit Market Report Highlights
| Aspects | Details |
 By Fruit Type |
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 By distribution channel |
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 By Application |
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 By Region |
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 Key Market Players | Chiquita Brands International Sàrl, The Agrana Group, Del Monte Foods, Inc., Dole Food Company Inc., Grupo Noboa S.A., Citrosuco, Naturipe Farms, LLC., among, Kagome Co., Ltd., The Morning Star Company, Fyffes plc |
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