The global breakfast cereals market size was valued at $90.9 billion in 2020, and is projected to reach $180.3 billion by 2030, registering a CAGR of 7.1% from 2021 to 2030.
Breakfast cereals, often known as cereals, are grains such as quinoa, cornflakes, and oats. Breakfast cereals are large & dynamic food industry sector, majorly in the UK, North America, and Australia. Two types of breakfast cereals available in the market that are distinguished based on their preparation before their consumption, including hot cereals and ready-to-eat cereals. Cold cereals or ready-to-eat cereals are considered to be the convenient option, and are consumed directly after mixing with yogurt, milk, or fruit. On the other hand, hot breakfast cereals, originally made from wheats and oats that requires cooking before they are ready for the consumption purpose. The breakfast cereals are easily available in the market through various distribution channels including supermarket, hypermarket, convenience store, and departmental store. This, in turn, contributes in driving the breakfast cereals market demand in terms of value sales. Moreover, ready-to-eat breakfast cereals is one of the new trends gaining high traction in the global breakfast cereals market.
Attractive marketing and promotion strategies of companies have helped in increasing health and fitness awareness among consumers. Innovative value propositions related to health and fitness offered by market players have considerably boosted the net sales of their products. The key market players such as Unilever and Kellogg Company have heavily invested in television and social media advertising to increase awareness on improving the health and fitness of consumers by consuming their breakfast cereals such as oats and cornflakes. Thus, all these factors collectively contribute toward the global breakfast cereals market growth.
By Product Type
The Ready-to-eat segment dominates the global Breakfast Cereal market and is expected to retain its dominance throughout the forecast period.
The global breakfast cereals industry is segmented into product type, nature, sales channel, and region. By product type, the market is classified into ready-to-eat and hot cereals. Depending on nature, is the breakfast cereals market is divided into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, online store, and others. Region wise, the breakfast cereals market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia & New Zealand, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and others).
On the basis of product type, the ready-to-eat segment accounted for the highest market share in 2020. This is attributed to surge in demand for ready to-eat majorly breakfast food, owing to busy lifestyle and increase in preference for fresh & ready-to-eat breakfast cereals. Upsurge in consumption of cereals in breakfast, especially the packaged variety, has driven the overall growth of the market in terms of values sales. However, the hot cereals segment is expected to exhibit the highest growth during the forecast period.
By Nature
The Conventional segment dominates the global Breakfast Cereal market and is expected to retain its dominance throughout the forecast period.
Depending on nature, the conventional segment dominated the global breakfast cereals market in 2020 due to easy availability of breakfast cereals in the market through various sales channels, including supermarket, specialty store, convenience store, and online stores. However, the organic segment is projected to grow at a notable rate during the forecast period.
As per distribution channel, the supermarket/hypermarket segment registered the highest breakfast cereals market share in 2020. Hypermarket/supermarket offers variety of brands in a breakfast cereals product category, including oats and cornflakes, thus offering more options for customers to buy breakfast cereals as per their choice of flavor, type, price range, and brand. However, the online store segment is expected to witness a significant growth during the forecast period.
By Distribution Channel
The Supermarket/Hypermarket segment dominates the global Breakfast Cereal market and is expected to retain its dominance throughout the forecast period.
Region wise, North America garnered the highest market share in 2020 due to rise in adoption of healthy lifestyle in the region, which leads to rise in demand for breakfast cereals. However, Asia-Pacific is anticipated to exhibit fastest growth during the breakfast cereals market forecast year.
COVID-19 impact analysis
- The COVID-19 has positively impacted the growth of the breakfast cereals market.
- This is attributed to the fact that during the COVID-19 outbreak, consumers have become more concerned about their overall health and wellness, as COVID-19 has impacted the mental and physical well-being. This, in turn, has driven consumers towards healthy breakfast cereals.
- Consumers across the globe are now seeking for healthy food & beverages, including healthy breakfast cereals to keep themselves healthy, which, in turn, is expected to propel the growth of the market in the future.
Key players operating in the global breakfast cereals market focus on prominent strategies to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global industry analyzed in this report include PepsiCo, Inc., General Mills, Kellogg Co, Bagrrys India Ltd., Post holding Inc, Hamlyn's Of Scotland, Bobs Red Mill Natural Foods Inc., B&G Foods Inc., Marico Limited, and Nature's Path Foods.
By Region
The North America segment dominates the global Breakfast Cereal market and is expected to retain its dominance throughout the forecast period.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current breakfast cereals market trends, estimations, and dynamics of the market size from 2021 to 2030 to identify the prevailing opportunities.
- The key countries in four major regions have been mapped depending on their market share.
- The Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing breakfast cereals market opportunity.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes regional as well as global breakfast cereals market analysis, key players, market segments, application areas, and growth strategies.
Breakfast Cereals Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Nature |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Marico Ltd, B&G Foods, Inc. (Green Giant), THE KELLOGG COMPANY, HAMLYN’S OF SCOTLAND, BOB’S RED MILL NATURAL FOODS, GENERAL MILLS INC, BAGRRY INDIA PVT. LTD., PEPSICO, INC., POST HOLDINGS, INC., NATURE'S PATH FOODS. |
Analyst Review
This section provides insights of top-level CXOs. According to the CXOs, the global breakfast cereals market has witnessed significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributable to rise in number of health-conscious consumers across the globe who are increasingly willing to spend on healthy food products, including breakfast cereals, which are fortified with vitamins and minerals and other healthy ingredients such as seeds and dried fruits.
According to the key market players, increase in consumer demand for convenience food across the globe boosts the growth of the breakfast cereals market. Thus, key players are focused on investing in R&D activities to launch improved products for consumers and maintain their position in the market.
According to some key breakfast cereals companies, rise in trend using convenience food especially among the working class due to their busy lifestyle has fueled the demand for breakfast cereals across the globe. Moreover, key manufacturers are providing breakfast cereals with added vegetables, which takes less preparation time and making it healthier for the consumers and are also available with different portion size to make consumption easy and convenient for consumers. This, in turn, is fueling the growth of the breakfast cereals market.
However, easy availability of counterfeit product in the market globally is hampering the growth of the breakfast food market in terms of value sales.
The global breakfast cereals market size is projected to register a CAGR of 7.1% from 2021 to 2030.
The global breakfast cereals market size is projected to reach $180.3 billion by 2030.
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The rising number of health conscious consumers looking for healthy breakfast meal is one of the key factor driving the growth of the market.
The major players in the breakfast cereals market include PepsiCo, Inc., General Mills, Kellogg Co, Bagrrys India Ltd., Post holding Inc, Hamlyn's of Scotland, Bobs Red Mill Natural Foods Inc., B&G Foods Inc., Marico Limited, and Nature's Path Foods.
You can raise the query to our sales team regarding the company profiles of top 10 players and they will get back to you for the same.
The global breakfast cereals industry is segmented into product type, nature, sales channel, and region.
The hot cereals segment is expected to exhibit the highest CAGR during the forecast period.
North America garnered the highest breakfast cereals market share in 2020.
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