Yoga Clothing Market Outlook – 2030
The global yoga clothing market size was valued at $33,680.0 million in 2020, and is estimated to reach $70,291.0 million by 2030, registering a CAGR of 7.8% from 2021 to 2030.
Yoga clothing are breathable and narrow fit clothes that are generally made using soft materials like cotton, are meant to be worn for practicing yoga. Yoga clothing includes sweatshirts, sweatpants, tank tops, t-shirts, zip up, and long sleeved shirts. Yoga clothing provides comfort in various positions especially in inversions and other stretches. It also allows to the yoga instructor to clearly see the body posture of the practitioner that allows the instructor to guide about the correct and safe posture and position. Hence, these benefits of yoga clothing encourages the yogis or the yoga practitioners to buy yoga clothing.
The yoga clothing market is primarily driven by the rising participation of people in yoga. An alarming rise in the prevalence of obesity, especially in urban areas. According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension. Hence, increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga clothing.Furthermore, rise in number of yoga studios and health & fitness clubs across the globe and their promotional efforts has resulted in rise in number of yoga practitioners, which, in turn, is expected to propel the growth of the global yoga clothing market. Upsurge in investment in R&D to enhance characteristics, usability, effectiveness, and comfort of yoga mats is anticipated to propel the yoga clothing market growth.
Yoga and related practices are forms of exercise that engage the body and mind of the person. These provide both physical and mental benefits by improving flexibility, balance & posture, and range of motion. Furthermore, yoga reduce stress through controlled breathing and mental focus. This results in improved sleep cycle, which helps prevent mood swings, depression, and other disorders. Therefore, such factors encourage consumers to join yoga classes, which is a key driving force of the global yoga clothing market.
However, the yoga clothing market faces challenges from increasing number of accidents while practicing yoga. The Faculty of Health Science at Sydney University carried out a study in 2017, which followed 354 respondents with musculoskeletal pain with 21% of them saying yoga made their pain worse and more than 10% saying they felt yoga had caused the pain. Furthermore, according to Orthopaedic Journal of Sports Medicine, more than 29,590 yoga-related injuries were reported in hospital emergency departments from 2001 to 2014. The alarming rise of such incidences can be attributed to unqualified teachers offering classes to beginners. Thus, increase in number of yoga accidents is anticipated to restrict the higher participation of people in yoga. This may hamper the growth of the global yoga clothing market.
By Product Type
Bottom wear segment held the major share of 53.7% in 2020
According to the global yoga clothing market analysis, the market is segmented on the basis of product type, end user, and distribution channel. On the basis ofproduct type, the market is segregated into top wear and bottom wear. On the basis of end user, it is classified into men and women. On the basis of distribution channel, the yoga clothing market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce, and others.
On the basis of region, the yoga clothing market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Spain, Netherlands, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
By End User
Women segment held the major share of 60.9% in 2020
According to the yoga clothing market forecast, on the basis of product type, the bottom wear segment dominated the market, garnering around 53.7% of the global yoga clothing market share in 2020. This is attributed to the rise in number of yoga studios and health & fitness clubs across the globe and their promotional efforts has resulted in rise in number of yoga practitioners, which, in turn, is expected to propel the growth of the global market.
On the basis of the end user, the women segment accounted for 60.9% of the overall market share. The increased awareness among the women regarding the body aesthetics is propelling the women participation in yoga. Further, female celebrities such as Kim Kardashian, Demi Moore, Madonna, Shilpa Shetty, Kareena Kapoor, and BipashaBasu follow yoga and have widely endorsed and promoted yoga.
By Distribution Channel
Specialty Stores segment held the major share of 60.8% in 2020
As per the yoga clothing market trends, on the basis of distribution channel, the specialty stores segment accounted for 33.8% in 2020 due to their increased popularity in the developed markets like North America and Europe.E-commerce is one of the fast-emerging sales channels in the yoga clothing market. Consumers prefer online platforms due to their ease of accessibility and convenience. This platform offers a number of discounts on online purchase of yoga accessories to attract huge customer base.
Players operating in the yoga clothing market have used a variety of developmental strategies to expand their market share, exploit the processed meat market opportunities, and boost market profitability. The key players profiled in this report include Nike, Puma, Asics, Under Armour, Inc., Adidas, Lululemon Athletica, Manduka, Prana, Hugger Mugger, and Aurorae Yoga, LLC.
By Region
North America segment held the major share of 33.8% in 2020
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailingmarketopportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the yoga clothingindustry.
Yoga Clothing Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | PUMA SE, ADIDAS AG (ADIDAS), UNDER ARMOUR, INC., HUGGER MUGGER, NIKE, INC., ASICS Corporation, Lululemon athletica, MANDUKA, PRANA, AURORAE YOGA, LLC |
Analyst Review
According to the perspective of top-level CXOs, highly stressful and competitive world has resulted in increasing popularity of wellness and health consciousness. As a result, sharp increase in the acceptance of yoga and associated practices around the world has significantly contributed toward the growth of the global yoga clothing market. In addition, rapid urbanization along with myriad of health issues has enforced individuals to incorporate practicing yoga in their daily routine, including but not limited to breathing exercises asana and meditation.
The CXOs further added that the global yoga industry has come up with innovative spectrum of offerings meeting the demands of increasingly tech-savvy consumers. Virtual yoga classes, social media platforms, and yoga tourism are some of the key areas where the engaged stakeholders are continuously investing, innovating, and reaping profits. This is a crucial factor accountable for the growth of the number of yoga practitioners across the globe. Furthermore, the sub-continent of India has played a conspicuous role in proliferating yoga practices on global platforms by developing a unique market position, image, and brand through its rich heritage of indigenous knowledge coupled with strong infrastructure and skilled manpower. These factors are expected to significantly contribute towards the growth of the yoga clothing market.
The global yoga clothing market size was valued at $33,680.0 million in 2020, and is estimated to reach $70,291.0 million by 2030, registering a CAGR of 7.8% from 2021 to 2030. The rising participation of people in yoga is boosting the market growth.
The global yoga clothing market is estimated to witness a GAGR of 7.8% from 2021 to 2030. , Increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga clothing.
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According to the global yoga clothing market analysis, the market is segmented on the basis of product type, end user, and distribution channel. On the basis of product type, the market is segregated into top wear and bottom wear. On the basis of end user, it is classified into men and women. On the basis of distribution channel, the yoga clothing market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce, and others.
The forecast period calculated in the global yoga clothing market report is form 2021 to 2030.Increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga clothing.
Players operating in the yoga clothing market have used a variety of developmental strategies to expand their market share, exploit the processed meat market opportunities, and boost market profitability. The key players profiled in this report include Nike, Puma, Asics, Under Armour, Inc., Adidas, Lululemon Athletica, Manduka, Prana, Hugger Mugger, and Aurorae Yoga, LLC.
The yoga clothing market is primarily driven by the rising participation of people in yoga. An alarming rise in the prevalence of obesity, especially in urban areas. According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension. Hence, increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga clothing.
Based on region, North America dominated the global yoga clothing market in 2020, owing to the increased awareness regarding the benefits of yoga and rising prevalence of obesity in the region. This results in the rising participation of the population in yoga, and hence this fosters the growth of the market in the region.
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