The action camera market size was valued at $2.1 billion in 2019, and is projected to reach $3.2billion by 2027, growing at a CAGR of 8.6% from 2021 to 2027.
An action camera comprises a wide angled lens to capture desired wide and best possible view as clear as 4k resolution quality and hence provides high quality videos. The image clarity relies on cameras as well as devices used for capturing those images. Moreover, presence of various sensors in camera units improves the overall product quality. Chips miniaturization also influences type and format of resolution for action cameras. Action cameras use CMOS (complementary metal oxide semiconductor) image sensor technology and hence are able to click pictures in time-lapse as well as in burst mode. Action cameras are generally worn or mounted so that they can shoot pictures and record videos with the point of view as first person perspective. One of the very common examples of action cameras is body worn camera. It can be mounted or attached on a helmet or hat, handlebars of a bike or on front side of any vehicle, and on chest. Moreover, it can also be mounted on a monopod or tripod for handheld use. It can be used in a wide range of applications with various designs. Body worn cameras are more commonly used as social and recreational activities within various industries including finance, healthcare & medical, military, journalism, and citizen surveillance.
Action camera records pictures and videos onto a micro SD card and has slots for either a USB-C connector or a Micro-USB. These cameras can also record high-definition video with average speed for 4K video at 60 fps and 120 or 240 fps for slow-motion video recording. Action cameras are available in various picture capturing technologies such as standard definition (SD), high definition (HD), and ultra-high definition (ultra HD).
By End User
Professional segment dominates the global market and is expected to retain its dominance throughout the forecast period.
Rise in number of product launches is expected to drive the global action camera market growth during the action camera market forecast period. Recent researches and developments in the consumer electronic industry such as adoption of sensors in products and smart gadgets is expected to drive the action camera market growth during the forecast period. Attractive features such as compact size, portability, convenience, and versatility fuel the demand for action cameras.
By Technology
Ultra High Definition segment is expected to grow at a highest CAGR of 11.9% during the forecast period.
While there are a lot of dedicated digital cameras in the market, many HD cameras are now incorporated into smartphones with higher megapixels. This inbuilt HD camera feature helps customers to use their cameras to start live video streaming and recording and directly editing as well as uploading images to cloud systems. This factor acts as a restrain for growth of the personal use of action cameras as customers can afford mobile phones with lower cost than the HD action cameras. However high-end and dedicated ultra -high definition cameras are still preferred by professional photographers and digital content creators.
Rise in disposable income and growth in popularity of adventurous activities such as surfing, skydiving, caving, and snorkeling is the major reason for increase in demand for action cameras by both professional customers and personal users to capture memories and experience during these exciting outdoor recreational activities. Latest trends in action camera markets are coming in form of digital upgradation and use of IoT. Keeping in mind brand loyalty tendency and behavior of consumers, manufacturers are mainly focusing on adding IoT services such as cloud computing to expand multimedia functioning of action camera solutions. High cost of action cameras is the major factor that sometimes influences personal users to adopt smartphones having advanced camera and video features. Considering this trend of consumers behavior to overcome this restrain, market players are engaging in inventing waterproofing, increasing durability, providing compact design, making products available in low cost, and providing weather resistance action cameras to lure consumers for their products.
By Distribution Channel
E-Commerce segment is expected to grow at a highest CAGR of 12.6% during the forecast period.
North America and Europe are known to be the dominant regions in the action camera market with higher action camera market share. North American countries has witnessed higher rate of traction for action camera, owing to its increased demand from consumers. Some key macroeconomic factors such as rise in social media usage and surge in per-capita income also play an important role in contributing to the overall growth of the action camera market. However, Asia-Pacific is expected to exhibit significant growth in the future, owing to rise in demand for different types of innovative and compact action cameras for outdoor activities purpose. In addition, the region has witnessed considerable surge in number of millennials, who are forefront consumers of action cameras. Therefore, rise in millennial population is anticipated to offer remunerative action camera market growth opportunities.
Some key companies profiled in the report include GoPro, Inc., Samsung Electronics Co., Sony Corporation, Shenzhen Arashi Vision Co., Ltd, Drift Innovation Ltd, The Ricoh Company, World Wide Licenses Ltd.–iON, Eastman Kodak Company, Toshiba Corporation, and Xiaomi Corporation.
By Region
North America dominates the market in 2019 and is expected to grow with a CAGR of 5.2% during the forecast period
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the action camera market.
- The report provides detailed qualitative and quantitative action camera market analysis of current action camera market trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the action camera industry is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
Action camera Market Report Highlights
| Aspects | Details |
 By End User |
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 By Technology |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | DRIFT INNOVATION LTD, SHENZHEN ARASHI VISION CO., LTD, Sony Corporation, GOPRO, INC., KODAK, WORLD WIDE LICENSES LTD -ION, SAMSUNG ELECTRONICS CO., TOSHIBA, THE RICOH COMPANY |
Analyst Review
The global action camera market is emerging at a considerable pace, owing to several benefits of action camera over other traditional cameras such as small and compact size without compromising on quality, with easy hands free operations motivate sales of action cameras over its traditional digital camera versions. Moreover, action cameras also allow users to shoot videos as first-person perspectives, which enable viewers to observe activities more closely. This feature is also a new attraction among customers and is increasing demand of action cameras in recording of adventurous activities such as rock climbing, skiing, surfing, and other activities. This, in turn, has increased demand for body worn cameras, skiing cameras, and surfing cameras, which supplements growth of the action camera market. Moreover, factors such as new features, Wi-Fi connectivity, and live streaming capability fuel demand for action cameras.
Technologies such as HD and Ultra-HD have recently gained popularity, as they have higher demand in the action cameras. However, presence of mobile phones with higher megapixels, with great picture quality and stringent regulations related to use of action cameras on public places in some countries act as restrains for the market growth.
Introduction of action cameras in various developing economies across the globe is also expected to boost the market growth. In addition, awareness among customers about availability of action cameras in local markets, advertisements, and products launches by major players are expected to have a positive impact on the market growth.
The action camera market size was valued at $2.1 billion in 2019, and is projected to reach $3.2billion by 2027
The action camera market is expected to grow at a CAGR of 8.6% from 2021 to 2027.
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Considering the latest trends of consumers behavior market players are engaging in inventing waterproofing, increasing durability, providing compact design, making products available in low cost, and providing weather resistance action cameras to lure consumers for their products.
The global action camera market is segmented on the basis of end user, technology, distribution channel, and region. The study estimates the revenue generated from the sales to the end users of action cameras such as commercial and personal. In addition, the report provides information on technology of the cameras such as standard definition, high definition, and ultrahigh definition. Moreover, it offers information about the revenue generated through different distribution channels such as brand outlets, supermarkets/hypermarkets, e-commerce, and specialty stores. Furthermore, the report covers the revenue generated from the sales of products related to action cameras offered in regions such as North America, Europe, Asia-Pacific, and LAMEA.
Latest trends in action camera markets are coming in form of digital upgradation and use of IoT. Keeping in mind brand loyalty tendency and behavior of consumers, manufacturers are mainly focusing on adding IoT services such as cloud computing to expand multimedia functioning of action camera solutions.
Some key companies profiled in the report include GoPro, Inc., Samsung Electronics Co., Sony Corporation, Shenzhen Arashi Vision Co., Ltd, Drift Innovation Ltd, The Ricoh Company, World Wide Licenses Ltd.–iON, Eastman Kodak Company, Toshiba Corporation, and Xiaomi Corporation.
Major international sports leagues and mega-events such as Olympics and T20 Cricket World Cup have already been postponed or canceled. Thereby such impacts are expected to have inauspicious impact on market growth of action camera market during the pandemic situation. However, leading industry players such as DJI, GoPro, Sony, and others have launched action cameras with a lot of advanced features, in 2020 before the worldwide occurrence of COVID-19. Technological researches and product development, and new product launch strategies implemented by the key players are expected to give strength to their business in the COVID-19 pandemic outbreak.
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