The Africa water purifier market size was valued at $410.8 million in 2019, and is estimated to reach $617.7 million by 2027 with a CAGR of 7.7% from 2021 to 2027. Water purifier is a device that eliminates biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi, and other such impurities from contaminated water to make it potable. The penetration of water purifiers is relatively higher in developed regions, while developing countries still remain untapped. However, water purifiers are anticipated to emerge as a primary necessity in developing countries during the forecast period, owing to increase in water pollution.
Africa has been affected by various issues related to lack of access to safe drinking water, poor sanitation, and inadequate infrastructure. Moreover, number of children die every year due to their vulnerable habitat and exposure to environmental changes. More than hundreds of people in Harare, Zimbabwe suffer from typhoid every year, which, in turn, has spiked the need for installing water purifiers to combat water-borne diseases. Furthermore, increase in water-borne diseases such as cholera, typhoid, diarrhea, and hepatitis A boosts the sale of water purifiers. Thus, the government is continuously increasing the investment on rehabilitation and upgrading water and sanitation systems in the country to ensure complete safety of its residents. However, high price and significant popularity of water purifier brands such as Amway Corporation and Puritech lead to the advent of counterfeit brands, which are usually prevalent in developing economies where customers are highly price-sensitive. This factor hampers the sale of existing original water purifiers brands in these economies. Counterfeit brands are usually prevalent in developing economies due to the presence of price-conscious customers. In addition, counterfeiting hampers the brand image, owing to use of low-quality material and lower prices of products. Online distribution channel is one of the major platforms, where transaction of counterfeited products can be easily concealed. Thus, proliferation of the counterfeited industry is anticipated to hamper the growth of the Africa water purifiers market
The African water purifier market is segmented into technology, end user, distribution channel, and country. Depending on technology, the market is categorized into gravity purifier, UV purifier, and RO purifier. On the basis of end user, it is bifurcated into commercial and residential. By distribution channel, it is segregated into retail, direct sale, and online. Country wise, it is analyzed across Equatorial Guinea, Mauritius, Nigeria, South Africa, Kenya, Tanzania, Uganda, and rest of Africa.
Depending on technology, the Africa water purifier market is fragmented into gravity purifier, UV purifier and RO purifier. The right selection of water purifier depends on several elements such as water quality, pressure, and contamination. For instance, RO purifiers are deployed where water contains high level of total dissolved solids (TDS) ranging from 500 to 2,000 PPM. However, UV purifiers are effective for water containing bacteria, virus, and other microorganisms, which could cause water-borne diseases. Gravity purifiers are effective for water containing low TDS.
By Technology
RO Purifier segment dominates the global market and is expected to retain its dominance throughout the forecast period.
On the basis of end user, the Africa water purifier market is bifurcated into commercial and residential. The residential segment holds the largest market share, accounting for around 7.3% of the total revenue in 2019, followed by commercial segment. This is attributed to increase in awareness regarding waterborne diseases in the region.
By End User
Commercial segment is expected to grow at a highest CAGR of 8.8% during the forecast period.
By distribution channel, the Africa water purifier market is segregated into retail stores, direct sales, and online. The retail stores segment held the major share in the market, and is projected to remain dominant during the forecast period. The online segment is expected to witness the highest CAGR of 10.3% in the near future, owing to various market leaders opting for online sales channels due to associated benefits such as high customer reach, cost-effectivity, and surge in internet penetration.
By Distribution Channel
Online segment is expected to grow at a highest CAGR of 10.3% during the forecast period.
Country wise, the market is analyzed across Equatorial Guinea, Mauritius, Nigeria. South Africa, Kenya, Tanzania, Uganda, and rest of Africa. Nigeria was the major shareholder in 2019, and is expected to retain its dominance throughout the forecast period, owing to increase in awareness regarding waterborne diseases.
By Country
South Africa segment dominates the market and is expected to grow with a CAGR of 9.0% during the forecast period
The major market players in the Africa water purifier industry include Absolutely Water, African Water Purification, Amway Corporation, Aquamat SA Pty Ltd., E-Rotek Water Systems Co., Ltd., Glacier, H2O International SA (PTY) LTD., PURE SA, Pure-Pro Water Corporation, and Puritech. Other players analyzed in the report are Water Now Inc., Rosatom and Bluewater.
Covid-19 Impact Analysis
- COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
- The global coronavirus pandemic has created a number of challenges for exporters in the developing and developed countries. Challenges for engaged stakeholders in the water purifier marker are likely to prevail owing to widespread restrictions across the continent.
- Supply chain disruption, lack of availability of worker, complete shutdown of schools, colleges, hotels & restaurants has negatively affected the Africa water purifier market.
- Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Africa water purifier market analysis from 2019 to 2027 to identify the prevailing market opportunities.
- The market research is offered along with information related to key drivers, restraints, and Africa water purifier market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the Africa water purifier market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the Africa water purifier market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the Africa water purifier market players.
- The report includes analysis of regional as well as Africa water purifier market trends, key players, market segments, application areas, and Africa water purifier market growth strategies.
Africa water purifier Market Report Highlights
| Aspects | Details |
 By Technology |
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 By End User |
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 By Distribution Channel |
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 By Country |
|
 Key Market Players | E-ROTEK WATER SYSTEMS CO., LTD., PURE SA, ABSOLUTELY WATER, PURE-PRO WATER CORPORATION, AQUAMAT SA (PTY) LTD., GLACIER, AFRICAN WATER PURIFICATION, AMWAY CORPORATION, PURITECH, H2O INTERNATIONAL SA PTY LTD. |
Analyst Review
According to the insights of the top level CXOs, innovation is the key for the growth of the Africa water purifier market in terms of value sales. Rise in demand for water purifiers due to increase in awareness regarding water-borne diseases such as diarrhea, cholera, and typhoid. Moreover, factors such as upsurge in population, rise in disposable income, rapid urbanization, increase in health awareness, and scarcity of clean drinking water act as potential growth opportunities of the water purifier market in Africa.
In addition, the availability of superior products, such as RO purifiers, is anticipated to boost the market growth, as these purifiers can block germs & viruses, filter out suspended particles, and regulate salt concentration. Furthermore, gravity-based water purifiers have witnessed wide adoption in rural markets, as they work on offline systems without utilizing electricity. In addition, these purifiers witness higher penetration in in lower income groups in Africa, due to their affordability and increase in health consciousness among consumers. Moreover, technological advancements, such as space nanotechnology, no electricity requirement, and proactive government measures to increase awareness among consumers have augmented the growth of the Africa water purifier market.
The CXOs further added that with rise in internet penetration, the number of social media users has increased considerably. Taking this into consideration, most of the key players in Africa strategize on promoting their products and services on these social media platforms. Moreover, easy availability of information regarding the product and easier payment method option have propelled the growth of the Africa water purifier market.
The key factors boosting the African water purifier market growth are increase in incidence of water-borne diseases and rise in disposable income of customers.
The market value of African water purifier market size from 2021 to 2027 is $617.7 million.
The top companies in the African water purifier market include Absolutely Water, African Water Purification, Amway Corporation, Aquamat SA Pty Ltd., E-Rotek Water Systems Co., Ltd., Glacier, H2O International SA (PTY) LTD., PURE SA, Pure-Pro Water Corporation, and Puritech. Other players analyzed in the report are Water Now Inc., Rosatom and Bluewater.
The CAGR of African water purifier market is 7.7%.
The RO purifier is the most influencing segment in the African water purifier market report.
The company profile has been selected on the basis of prominent players in the market.
The market value of African water purifier market in 2020 is $377.5 million.
The COVID-19 pandemic negatively impacted the African water purifier market in 2020.
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