AI Video Generator/Editor Market Research, 2033
The global AI video generator/editor market size was valued at $0.6 billion in 2023, and is projected to reach $9.3 billion by 2033, growing at a CAGR of 30.7% from 2024 to 2033. Artificial intelligence (AI) video generator/editor is referred to a software tool that utilizes AI technologies to automatically create, edit, and enhance videos. These tools generate video content from text prompts, images, or raw footage, applying advanced techniques such as natural language processing, computer vision, and deep learning. AI video generators/editors automate tasks such as cutting scenes, adding transitions, applying filters, and generating voiceovers or captions. It is designed to streamline the video production process, enabling users to create professional-quality videos quickly and with minimal manual input, which has made it accessible to both amateurs and professionals.
Key Takeaways
- By component, the software segment held the largest share in the artificial intelligence (AI) video generator/editor market for 2023.
- By deployment, the on-premises segment held the largest share in the artificial intelligence (AI) video generator/editor market for 2023.
- By enterprise size, the small and medium enterprises segment is expected to show the fastest market growth during the forecast period.
- By platform, the mobile segment is expected to show the fastest market growth during the forecast period.
- By source, the text to video segment held the largest share in artificial intelligence (AI) video generator/editor market for 2023.
- By application, the social media segment is expected to show the fastest market growth during the forecast period.
- Region-wise, North America held largest market share in 2023. However, Asia-Pacific is expected to witness the highest CAGR during the forecast period.
AI video generators/editors offer significant benefits, particularly in terms of efficiency and speed in the video creation process. Traditionally, producing high-quality videos took hours or even days. However, with the help of AI video generators/editors, this lengthy process has been significantly reduced, which allows content to be created in just minutes. This enhanced efficiency enables businesses to produce video content at a significantly faster rate, fueling the demand for the AI video generator/editor. However, high implementation costs and the need for advanced computational resources, which limit accessibility for smaller businesses hamper AI video generator market growth.
Furthermore, the rise in demand for automated content creation across industries such as marketing, entertainment, and education, further propels market growth. Businesses leverage AI to create personalized and interactive videos at scale, enhancing audience engagement. The growth of social media and online platforms amplifies the need for rapid video production, where AI tools streamline workflows. Moreover, advancements in AI, such as natural language processing and computer vision, enable more sophisticated video editing capabilities, further expanding the market potential.
Segments Review
The AI video generator market size is segmented into component, platform, deployment mode, source, application, enterprise size, and region. By component, it is bifurcated into software and service. By platform, it is divided into desktop and mobile. By deployment mode, it is segregated into on-premise and cloud. By source, it is categorized into text to video, PowerPoint to video, and spreadsheet to video. By application, it is fragmented into marketing, education, e-commerce, social media, and others. By enterprise size, the market is classified into large enterprise and small & medium-sized enterprise. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of platform, the global AI video generator market share was dominated by the desktop segment in 2023 and is expected to maintain its dominance in the upcoming years, owing to its robust processing capabilities, advanced editing features, and ability to handle high-resolution videos, which propels the segment growth in the market. However, the mobile segment is expected to grow at the highest rate during the AI video generator market forecast period, owing to increasing smartphone penetration, convenience of on-the-go video editing, enhanced mobile processing power, and growing demand for quick, accessible video creation tools among content creators, social media influencers, and small businesses.
Region wise, the Ai video generator/editor market size was dominated by North America in 2023 and is expected to retain its position during the forecast period, owing to the early adoption of advanced technologies such as AI, machine learning, and video editing software across various industries such as media, entertainment, and e-commerce is driving the market growth in the region. However, Asia Pacific is expected to witness significant growth during the forecast period, owing the increasing requirement for enhanced video content creation capabilities, the development of industrial-grade AI-driven technologies, and the shifting inclination of businesses towards cloud-based AI video generating/editing solutions is acting as growth catalysts for the overall market in Asia-Pacific region.
Competition Analysis
The report analyzes the profiles of key players operating in the AI video generator/editor market such as Synthesia Limited, HeyGen Technology Inc., CapCut, TechSmith Corporation, PearlMountain, Lumen5, DESIGNS.AI, GliaStudio, RAWSHORTS, INC, Muse.ai, Pictory.ai, ADOBE INC., KineMaster Corporation, Wondershare Technology Group Co., Ltd., Invideo, Vimeo.com, Inc., Descript, and Veed Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the AI video generator/editor market. For instance, in June 2024, Synthesia AI has introduced Live Collaboration, It is new feature that allows teams to work together on video content. This feature enables sharing, co-editing, commenting, and version history management. Users can engage in real-time video editing during live sessions, promoting swift feedback and creative discussions. This Collaboration also supports asynchronous editing, allowing users to modify videos at their own pace.
Top Impacting Factors
Surge in demand for video Content
The surge in video content demand has significantly fueled growth in the AI video generator market size. AI powered tools are now essential for automating and enhancing various aspects of video production, such as generating content from text to video, editing, content creation, and personalization. Platforms such as Lumen5 and Synthesia utilize AI to convert text into engaging videos, enabling marketers to quickly produce promotional content with minimal video production expertise. The text to video tool analyze text, choose relevant visuals, and even generate voiceovers, which expected to drive the market growth. In addition, AI-driven editors such as Adobe Premiere Pro and Final Cut Pro now include features such as automated scene detection, smart cropping, and even color correction, which streamline the editing process and allow creators to focus on storytelling rather than technical details.
Furthermore, AI's ability to analyze viewer behavior and preferences enables the generation of personalized video content, tailoring the experience to individual viewers and increasing engagement which supports the market growth. The application of AI in video generation and editing is not limited to commercial use; it also extends to educational content, where AI tools are used to create instructional videos that adapt to the learner's pace and style. The surge in video consumption across platforms such as YouTube and social media, coupled with the need for rapid content production, has made AI an essential component in the video generator and editor market, thereby boosting market growth. Thus, rise in adoption of AI in video content which contributes towards the growth for AI video generator/editor market.
The high implementation cost of AI in video generator/editor
The major challenge for the growth of global artificial intelligence (AI) video generator/editor market is high implementation costs. This is attributed to limits accessibility and adoption, particularly among smaller businesses, independent creators, and startups. The development and integration of AI technologies into video editing software requires substantial investment in R&D, advanced algorithms, and high-performance computing infrastructure Moreover, creating AI models capable of automating tasks such as scene detection, motion tracking, and personalized content generation involves complex machine learning processes that need the significant computational resources and expertise, thereby hindering market growth.
In addition, the expenses are often passed on to the end users in the form of higher subscription fees or one-time purchase costs, which are prohibitive for those with limited budgets, which limits the adoption of AI video generator/editor software. Moreover, maintaining and updating AI-powered software requires ongoing investment to keep up with technological advancements and user expectations. This creates a barrier to the entry of many potential users who might benefit from AI-enhanced video editing tools, however, are unable to afford them. Thus, the high implementation cost can slow down the adoption rate, thereby limiting the overall market growth.
Advancements in AI Technology
Advancements in AI technology present substantial opportunities for the AI in video generator/editor market. This is attributed to enhancement of capabilities, efficiency, and accessibility of video production tools. Machine learning and neural networks enable the development of sophisticated AI algorithms, which automate and refine various aspects of video generation and editing. In addition, AI-driven tools offer features such as automated video summarization, where algorithms can analyze lengthy footage and produce brief, engaging summaries, which is invaluable for content creators looking to efficiently manage large volumes of video data.
Furthermore, the continuous evolution of AI technologies, including developments in natural language processing and computer vision, further opens up opportunities for innovative features such as automated content creation from text and voice commands, enhancing the flexibility and functionality of video editing tools. Moreover, as AI offers new capabilities, improving efficiency, and fostering greater creativity in video production, which provides lucrative opportunity for market growth.
In June 2024, Synthesia AI introduced Live Collaboration, a new feature that allows teams to work together on video content. This feature enables sharing, co-editing, commenting, and version history management. Users can engage in real-time video editing during live sessions, promoting swift feedback and creative discussions. Live Collaboration also supports asynchronous editing, allowing users to modify videos at their own pace. Benefits include increased efficiency, enhanced creativity, improved communication, and flexible workflows across different locations and time zones.
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the AI video generator market analysis analysis from 2023 to 2033 to identify the prevailing ai video generator/editor market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network. - In-depth analysis of the ai video generator/editor market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players. - The report includes the analysis of the regional as well as global AI video generator market trends, key players, market segments, application areas, and market growth strategies.
Ai Video Generator/Editor Market Report Highlights
| Aspects | Details |
 Market Size By 2033 | USD 9.3 billion |
 Growth Rate | CAGR of 30.7% |
 Forecast period | 2023 - 2033 |
 Report Pages | 428 |
 By Component |
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 By Deployment |
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 By Enterprise Size |
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 By Platform |
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 By Source |
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 By Application |
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 By Region |
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 Key Market Players | Wondershare Technology Group Co., Ltd., Descript, PearlMountain, ADOBE INC., Synthesia Limited., Muse.ai, Veed Limited, TechSmith Corporation, InVideo, Lumen5, DESIGNS.AI, Pictory.ai, RAWSHORTS, INC., Vimeo.com, Inc., GliaStudio, KineMaster Corporation, CapCut, HeyGen Technology Inc. |
Analyst Review
AI video generator/editor is a tool that uses artificial intelligence to automatically create or edit videos. The rapid advancement in AI-driven video creation and editing tools has reshaped the approach of businesses, which is due to automated video creation & editing, increased efficiency, reduced costs, and rapid, high-quality content production without extensive technical expertise.
AI in video generator/editor technology offers significant benefits, such as reducing production time, enhancing video quality, and enabling the creation of personalized & engaging content at scale. For industries such as marketing, entertainment, and education, these advantages translate into improved customer experiences, more effective communication strategies, and enhanced educational tools. Such factors are expected to provide lucrative opportunities during the AI video generator market forecast period.
Furthermore, AI video generators/editors can facilitate the creation of high-quality video content with minimal manual intervention. This capability allows organizations to maintain a consistent brand presence and engage their audiences more effectively. However, deploying AI-driven video tools requires substantial investment in technology infrastructure and training, potentially posing a barrier to entry for smaller organizations or those with limited budgets, which can be a major restraint for the global market.
Moreover, AI-powered video generator converts textual input or raw data into engaging video content by leveraging natural language processing (NLP) and generative models. AI tools transform written scripts or data into dynamic video narratives, incorporating animations, visuals, and voiceovers. For instance, an AI tool is able to convert a textbased report into an animated video that highlights key points with relevant graphics and audio. This capability is especially useful for rapidly creating explainer videos, educational content, and marketing materials, making the content creation process both efficient and effective which is driving the market growth.
The AI video generator/editor market refers to the industry focused on software solutions that leverage artificial intelligence to automate and enhance video creation and editing processes. These tools can streamline video production, generate content, and apply edits based on AI algorithms.
The forecast period for AI video generator/editor market is 2024 to 2033.
The base year is 2023 in AI video generator/editor market.
The total market value of AI video generator/editor market is $0.6 billion in 2023.
The market value of AI video generator/editor market in 2033 is $9.3 billion.
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