Anti-Counterfeit Packaging Market Research, 2030
The global anti-counterfeit packaging market was valued at $37.8 billion in 2020, and is projected to reach $88.1 billion by 2030, growing at a CAGR of 8.8% from 2020 to 2030.
Anti-counterfeit packaging is the process of securing and authenticating products to minimize counterfeiting or infringement malpractices. Anti-counterfeit measures are taken by companies, to minimize the losses incurred due to counterfeiting and to maintain their brand equity.
Anti-counterfeit packaging market for security documents and event ticketing is growing steadily that in turn leads to several consequences, such as loss of company revenue and irreversible product damage to the popular ticketing and security document packaging brands. Several digital anti-counterfeit packaging products and solutions have been developed for minimizing online frauds, duplicate tickets, and tempering of security documents to overcome this problem. Covert and overt are two major types of anti-counterfeit technologies that are used to minimize counterfeiting in security documents and online tickets. All these factors drive the demand for the anti-counterfeit packaging for security documents and event ticketing in the global market. Holograms, inks & dyes, radio frequency identification (RIF), visible or overt features, hidden or covert markers, and track and trace solutions are widely used technologies for minimizing the risk of counterfeiting in security documents and event ticketing.
However, cheap holograms are easy to imitate and use to overcome anti-counterfeiting of these security documents and popular event tickets, which is anticipated to hamper the market growth. Thus, physical anti-counterfeit technologies are not viable to protect security documents and event tickets and is another key factor anticipated to hamper the market growth.
On the contrary, increase in number of risk of fake products and event tickets is a key factor anticipated to offer new growth opportunities during the forecast period. Digital unique QR code, smart labels, track and trace, NFC, RFID, block chain, serialization technology, and others are gaining importance in the anti-counterfeit packaging market for security documents and event ticketing. In addition, popular show organizers are implementing and using digital tickets, which allows consumers a seamless entry to the show and minimizes the risk of counterfeiting. In addition, event organizers are using intelligent and active packaging technologies for minimizing the risk of ticket counterfeiting owing to its advantages such as accuracy, real-time data, minimal approvals from regulatory bodies, and inclusion of advanced & secured features. All these factors are anticipated to offer new growth opportunities in the upcoming period.
The global anti-counterfeit packaging market for security documents and event ticketing is segmented on the basis of technology, and region. Depending on technology, the market is divided into authentication packaging technology and tack & trace packaging technology. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Technology
Track and trace packaging technlogy is the most lucrative segment
In 2020, the authentication packaging technology was the largest revenue generator, and is anticipated to grow at a CAGR of 8.2% during the forecast period. Inks & dyes, holograms, watermarks, and taggants are type of authentication packaging technologies used in the market. Holograms are photosensitive materials used to identify certain marks, such as brand image, trademark, and other logos. Hologram labels provide identification of genuine products. Technological advancement in holographic labels increases the number of detections of counterfeited products. Various processes incorporated with hologram in packaging include, glue applied labels, shrink, and pressure sensitive and hot stamping. The market for hologram technology in anti-counterfeiting packaging, is raising questions due to inefficiency of holograms used in packaging. Holograms are mostly used in event ticketing and live concerns and other sport activities, owing to their economic pricing and higher efficacy over other techniques.
The major companies profiled in this report include SICPA HOLDING SA, Prooftag, Giesecke+Devrient GmbH, Graphic Security Systems Corporation, AlpVision, Authentix, CCL Design, Zebra Technologies Corp., NanoMatriX International Limited, and Shanghai Quanray Electronics Co. Ltd.
The LAMEA anti-counterfeit packaging market for security documents and event ticketing size is projected to grow at the highest CAGR of 11.8% during the forecast period and accounted for 15% of anti-counterfeit packaging market for security documents and event ticketing share in 2020. The global counterfeit market is dominating in underdeveloped countries of the world. The lack of effective authentication technology is a major problem for counterfeiting in African countries. Heavy counterfeiting activities are conducted across the border of African countries. Counterfeited banks notes, trade agreement papers are seized among LAMEA region. In South Africa, anti-counterfeiting laws provide legal protection to products listed under the Counterfeit Goods Act 87 of 1997. This law provides legal protection to the intellectual rights of manufacturers against counterfeiting.
IMPACT OF COVID-19 ON THE GLOBAL ANTI-COUNTERFEIT PACKAGING MARKET FOR SECUIRTY DOCUMENTS AND EVENT TICKETING
- The novel coronavirus is an incomparable global pandemic that has spread to over 180 countries and caused huge losses of lives and the economy around the globe. The COVID-19 crisis creates uncertainty in every market, including the anti-counterfeit packaging sector.
- To control the surge of COVID-19 cases, there is a drastic shift of investments from other sectors towards healthcare. In addition, factors such as economic crisis and falling income of customers are expected to decrease the demand for anti-counterfeit packaging solutions, such as holograms, 2-D barcodes, forensic techniques, radio frequency identification (RIF), and others. This may moderately affect the anti-counterfeit packaging market amid the COVID-19 scenario.
- Furthermore, the anti-counterfeit industry faces various problems related to temporary slowdown in R&D activities and reduced export/ import orders amid the COVID-19 period. This has led the anti-counterfeit packaging market for security documents and event ticketing to witness a downfall in demand.
- Moreover, more than 100 countries have locked their international borders for transportation and non-essential trade activities, which hampered the supply-demand chain of the anti-counterfeit packaging market for security documents and event ticketing during the COVID-19 scenario. In addition, several events, trade shows, and exhibitions were postponed owing to increase in the number of COVID-19 cases. This restrained the anti-counterfeit packaging manufacturers from getting new clients and sales offers globally.
- On the contrary, anti-counterfeiting has taken on greater importance owing to increase in counterfeiting activities in pharmaceutical and sanitary products sectors amid the COVID-19 period. The anti-counterfeiting has reduced the trade of fake drugs that creates serious economic consequences for the pharmaceutical sector and significant threat to public health.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the anti-counterfeit packaging market analysis from 2020 to 2030 to identify the prevailing anti-counterfeit packaging market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the anti-counterfeit packaging market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global anti-counterfeit packaging market trends, key players, market segments, application areas, and market growth strategies.
Anti-Counterfeit Packaging (Security Document and Event Ticketing) Market Report Highlights
| Aspects | Details |
 By Technology |
|
 By Region |
|
 Key Market Players | Giesecke+Devrient GmbH, Authentix, AlpVision, Graphic Security Systems Corporation, Zebra Technologies Corp., CCL Design, Shanghai Quanray Electronics Co. Ltd., NanoMatriX International Limited, Prooftag, SICPA HOLDING SA |
Analyst Review
The global anti-counterfeit packaging market for security documents and event ticketing is expected to exhibit high growth potential during the forecast period. The anti-counterfeit market for security documents and event ticketing has developed futuristic products to overcome and fight against fake products. Hologram technology is a well-known product and technology used to avoid counterfeiting in security documents and event tickets. Moreover, luminescent topcoats is another widely used anti-counterfeit technology to minimize the risk of counterfeiting in event tickets. Luminescent topcoats is analogue anti-counterfeit technology that is easy to use and is a customizable & covert solution that is difficult to imitate by counterfeiters, thus minimizing the risk of event ticket and security document counterfeiting. All these factors are expected to drive the growth of the market during the forecast period. In addition, growing number of event organizers across the globe is further anticipated to escalate the demand for anti-counterfeit packaging market for event ticketing.
Rise in the number of strict legislations and penalizes for event organizers to implement and use anti-counterfeit technologies is expected to offer lucrative growth opportunities. However, despite the use of advanced anti-counterfeit technologies, there is constant rise in the number of fake products and growing counterfeiting across the globe. Security inks & prints, barcodes, smart labels, holograms, and RFID tags gain importance across the anti-counterfeit packaging market for security documents and event ticketing. Inks & dyes are the widely used anti-counterfeit technology in security documents. Moreover, ink-based anti-counterfeit products gain importance owing to easy application & usability, cost-efficiency, and unique identification technology that makes counterfeiting of security documents difficult
Event organizers, online traveling service providers, and courier and billing service providers seek better control over their document during transit through track and trace technologies. This technology helps in tracking the real time position of documents that are in transit. It also helps to reduce the amount of manual work incurred during document handling; thereby improving the visibility of documents. Document protection is one of the important parameters for maintaining the financial integrity of manufacturers. Higher counterfeiting activities hamper the goodwill of a company, which ultimately reduces profitability. Lower counterfeiting activities thereby increase the loyalty of consumers towards the company. These are the upcoming trends of Anti-Counterfeit Packaging Market in the world
North America is the largest regional market for Anti-Counterfeit Packaging
The global anti-counterfeit packaging market for security documents and event ticketing was valued at $37.8 billion in 2020, and is projected to reach $88.1 billion by 2030, growing at a CAGR of 8.8% from 2021 to 2030
SICPA HOLDING SA, Prooftag, Giesecke+Devrient GmbH, Graphic Security Systems Corporation, AlpVision, Authentix, CCL Design, Zebra Technologies Corp., NanoMatriX International Limited, and Shanghai Quanray Electronics Co. Ltd. are the top companies to hold the market share in Anti-Counterfeit Packaging
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