Asia-Pacific and MENA Location-based Services Market Statistics: 2030
The Asia-Pacific and MENA location-based services market was valued at $11,821.02 million in 2020, and is projected to reach $1,02,186.23 million by 2030, growing at a CAGR of 24.1% from 2021 to 2030.
A location-based service (LBS) is a suite of services that includes features, such as mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others offered via software, which help end users to access location-specific data, and other online services. Location-based services provide real-time geo-data from a various smart devices, such as smartphones to provide information, entertainment, or security. Some of the major factors that drive the growth of the Asia-Pacific location-based services market include, high penetration of smart devices, such as sensors, IoT, and others.
Upsurge in adoption of wireless devices, such as smartphones, tablets, and handheld devices boost the growth of social networking platforms and provide new avenues for location-based marketing and advertising opportunities. Moreover, rise in demand for active check-in apps and increase in use of business intelligence tools for fraud management and secure authentication fuel the market growth. However, increased prices of real-time based LBS components and concerns associated with personal data security issues are the some of the factors that hinder the market growth.
Segment review
The Asia-Pacific and MENA location-based services market is segmented on the basis of component, technology, application, industry vertical, and region. By component, it is categorized into hardware, software, and services. By technology, it is divided into GPS, assisted GPS (A-GPS), Enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference, cell ID, Wi-Fi, and others. By application, the market is classified into location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others. By industry vertical, it is segmented into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Country-wise, the market is analyzed across China, UAE, India, Qatar, Egypt, Pakistan, and Rest of Asia-Pacific and MENA.
By technology, the assisted GPS segment is expected to grow at a significant rate during the forecast period. This is attributed to the increase in demand for location-based services in urban areas with dense population, where GPS may not function well, which has resulted in increase in the implementation of A-GPS. This demand is proliferating R&D activities based on location-based services to develop applications that reach urban areas with minimum network coverage.
Country-wise, the China market is expected to grow at a significant rate in the near future on account of growing number of smartphone users, growing popularity of social networking apps, spiraling technology hubs in the country, and the blooming tourism industry. Further, innovation in LBS in this country is boosting the growth of the LBS market in country. For instance, China’s Beidou Navigation Satellite System that emulates the U.S. Global Positioning System competed the launch of its final two satellites in the 2020. Project director, Ran Chengqi told reporters that the core of the positioning system was completed in June with the launch of additional satellites, bringing its total constellation to 24. That was up from 19 the year before, making it one of rising space power China's most complex projects.
The report focuses on growth prospects, restraints, and trends of the Asia-Pacific and MENA location-based services market trends. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the Asia-Pacific and MENA location-based services market.
The report analyzes the profiles of key players operating in the Asia-Pacific and MENA location-based services market, such as Apple Inc., AT&T Intellectual Property, Alibaba Group Holding Limited, Cisco Systems, Inc., Google LLC, HERE, International Business Machines Corporation, Microsoft, Oracle, and Qualcomm Technologies Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the Asia-Pacific and MENA location-based services market.
By Component
Hardware segment accounted for the highest market share in 2020.
COVID-19 Impact Analysis
The COVID-19 outbreak had a positive impact on the Asia-Pacific and MENA location-based services industry. With the introduction of COVID-19, governments were able to combat the impact of social distance by using location-based services to track individual movements and traffic patterns. This was due to the utilization of location data collected from users' devices. Only those devices with the authority to collect data were used to gather this information. Moreover, location-based services are expected to gain traction, owing to their usage for predicting the next hotspot of COVID-19 and to preplan allocation of healthcare resources accordingly. Following the COVID-19 outbreak, innovations and advancements in location-based services, such as real-time tracking, location-based marketing, geotagging, and augmented reality have aided the market growth. The adoption of the BYOD trend across companies throughout the Asia-Pacific and MENA regions has considerably expanded the penetration of location-based services. Geolocation is widely used by governments and the corporate sector to control the spread of new COVID-19.
Top Impacting Factors
Increase in demand for location-based services in Asia-Pacific and MENA regions
Location-based services employ real-time geo-data to deliver information about a user's location through the internet. Smart devices, wireless technology, cloud computing, the Internet of Things (IoT), and smartphone applications have all resulted in increased website traffic, which fuels the use of Asia-Pacific and MENA LBS market to improve services and improve user experience. As a result, LBS is gaining traction in a variety of industries in Asia-Pacific and MENA regions, including government, defense and intelligence, transportation, telecommunications, manufacturing, e-commerce, energy, and natural resource management.
By Application
Mapping and Navigation segment accounted for the highest market share in 2020.
Operational challenges
LBS encounters obstacles when operating in adverse weather circumstances such as fog, cloud cover, snow, and difficult terrains. In addition, there is a lack of knowledge of the benefits of LBS among potential customers in the market. Despite recent developments in indoor positioning, several regions such as congested urban surroundings, inside, and underground have had technological problems delivering consistent and precise placement. These factors are expected to affect the market growth during the forecast period, owing to high demand for faster navigation technologies and higher accuracy.
Technological advancements in LBS systems
Cloud computing, the navigation satellite system , GPS, wireless technologies, sophisticated motion and temperature sensors, and improvements in unmanned vehicles high-precision cameras are all likely to contribute to expansion of Asia-Pacific and MENA location-based services market size. Integration of LBS with other wearable sensors that can sense heart rate, blood pressure, EEG signal, and body temperature for health monitoring and tailored healthcare information and services, add considerably to the market's growth. The market is expected to develop due to high demand for information services and topographical maps. Furthermore, advances in data transmission capabilities, geographic data processing improvements, and the scalability of cloud-based platforms to offer satellite images are projected to generate profitable prospects for LBS providers in the near future. Furthermore, new technologies such as artificial intelligence, autonomous systems, and the Internet of Things are revolutionizing location analytics. The Asia-Pacific and MENA location-based services market forecast is likely to rise due to increase in demand for location analytics to display basic features, such as map-based visualization to enable advanced analytics for scenario analysis.
By Country
India would exhibit the highest CAGR of 29.3% during 2021-2030
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Asia-Pacific and MENA location-based services market analysis from 2020 to 2030 to identify the prevailing Asia-Pacific and MENA location-based services industry opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the Asia-Pacific and MENA location-based services market growth assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global Asia-Pacific and MENA location-based services market share, key players, market segments, application areas, and market growth strategies.
Asia-Pacific and MENA Location-based Services Market Report Highlights
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Analyst Review
Increase in scope of applications of location-based services, such as geospatial mapping, disaster mapping, urban planning, and energy management, have contributed toward the location-based services market growth. Prominent players in the market have developed and launched new technologies, such as Beacons, E-GPS, and A-GPS to cater to a wide customer base in various nations, globally.
The transportation & logistics segment has a predominant share in the Asia-Pacific and MENA location-based services market and is expected to maintain this trend during the forecast period. However, the demand for location-based services solutions is expected to significantly increase across sectors, such as retail, telecom and IT, government & public utilities, real estate, and healthcare.
Moreover, increase in technological advancements, such as driverless cars, 3-D mapping, and other supporting hardware & software components are expected to supplement the growth of the Asia-Pacific and MENA location-based services market. Market players have adopted product launch, acquisition, and partnership strategies to improve their product portfolio and expand their geographical outreach. Emerging economies are expected to provide lucrative growth opportunities to market players in the near future.
The major challenge for the service providers is to gather geo-spatial data and integrate it with advance analytics into existing legacy system infrastructure. This challenge is overcome by gathering data from connected devices, such as smartphones and advent of Internet of Things (IoT) has proliferated the demand for location-based services, which in turn is expected to boost the growth of the Asia-Pacific and MENA location-based services market.
The key players operating in the Asia-Pacific and MENA location-based services market include, Apple Inc., AT&T Intellectual Property, Alibaba Group Holding Limited, Cisco Systems, Inc., Google LLC, HERE, International Business Machines Corporation, Microsoft, Oracle, and Qualcomm Technologies Inc. The key players have adopted various growth strategies to enhance and develop their product portfolio, strengthen their location-based services market share, and to increase their market penetration.
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