Automotive Grill Guard Market Outlook 2030 -
The grille guard is a metal frame attached to the front of the vehicle to protect the vehicle from external factors. Alternatively, grille guard also known as 'nudge bar' or kangaroo bar, push bar, or cattle pusher or brush guard, and 'moose bumper' in various regions. The grille guard is an automotive accessory designed for deflect and absorb the impact to reduce the damage and protect the vehicle. The design specification of the grille guard is sturdy for better output efficiency as well as easy installation on the automotive in which no cutting or drilling is required during the complete installation process. The grille guard is also known as a bull bar or push bumper. To safeguard against the damage from obstacles, installation of grille guards by vehicle owner are estimated to generate growth opportunities for the automotive grill guard market. Nowadays, automotive OEMs are also installing grille guards in the original vehicle models, although the product sales have been witnessed through aftermarket sales. Owing to its sound shelf life, the replacement rate of grille guards is expected to be at a moderate level yet with the addition of new vehicle fleet on road will offset any restraints to the market growth.
Market scope and structure analysis:
Report Metric | Details |
Market size available for years | 2020–2030 |
Base year considered | 2020 |
Forecast period | 2021–2030 |
Forecast units | Value (USD) |
Segments covered | Guard Type, Material, Vehicle Type, and Region |
Regions covered | North America (U.S., Canada and Mexico), Europe (Germany, U.K, France, Russia and rest of Europe), Asia-Pacific (China, Japan, India, South Korea and rest of Asia-Pacific), LAMEA (Latin America, Middle East and Africa) |
Companies covered | CURT Manufacturing LLC, Onki Corporation, Armordillo USA, Go Rhino, SteelCraft, Tuff-Bar, Frontier Truck Gear, Broadfeet, Mailand Auto Accessories, and Luverne. |
COVID-19 Impact analysis
The manufacturers in automotive grill guard industry across the globe is being affected severely due to the restrictions on producers as well as the declared lockdowns which in turn is affecting the manufacturers worldwide. Industry executives are anticipating manufacturing slowdowns, either because nations have shuttered industries to slow the spread of coronavirus or because the workers have tested positive. Many components and parts for manufacturing of automotive grill guard come from China, the U.S. and some European countries. Manufacturing disruptions in China and the U.S. could contribute to a significant fall in the market over the next one or two years. Due to the COVID-19, local currencies of many countries have depreciated. There is misalignment of supply and demand, leading to financial losses for components/parts manufacturers. Key components used in manufacturing automotive grill guard are typically procured in USD ($), which results in increased component cost.
Top Impacting Factors
- Rising demand of vehicle protection equipment’s, easy installations of the grille guard, and increasing sales & production of trucks and off road vehicle are driving the growth of the market.
- Low replacement rate is expected to hamper the growth of the market.
- New product designs, and rising disposable income can be seen as an opportunity for the market investments.
The automotive grill guard market trends are as follows:
Rising demand of vehicle protection equipment’s
The automobile driving, especially in rural and mountain areas involves many obstacles on the road such as tree branches, wildlife animals, etc. which can cause damage to the bumper, headlights, and even the radiator of the vehicle. To safeguard against the damage from such obstacles, installation of grille guards by vehicle owner are estimated to generate growth opportunities for the market. For example, in Australia, accident rate due to kangaroo collision is high. To protect the vehicle from the kangaroo collision, end consumers are expected to create the requirement for grille guard. Some grille guard come up with the side sections that protect the headlight of the automotive, mount of the auxiliary lights and wrenches which also provide a robust aesthetic touch to the vehicle. Grille guard is widely used in the trucks and off road vehicle to protect the front side of the vehicle from the obstacle. Thus, rising demand for vehicle protection equipment is driving the growth of the automotive grill guard market.
Key segments covered:
Segments | Sub-segments |
Guard Type |
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Material |
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Vehicle Type |
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Region |
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Key benefits of the report:
- This study presents the analytical depiction of the automotive grill guard market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with challenges of the automotive grill guard market.
- The current market is quantitatively analyzed from 2020 to 2030 to highlight the automotive grill guard market growth scenario.
- The report provides a detailed automotive grill guard market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions answered in the automotive grill guard market research report:
- Which are the leading market players active in the automotive grill guard market?
- What would be the detailed impact of COVID-19 on the market?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the automotive grill guard market?
- What are the projections for the future that would help in taking further strategic steps?
Automotive Grill Guard Market Report Highlights
| Aspects | Details |
 By Guard Type |
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 By Material |
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 By Vehicle Type |
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 By Region |
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 Key Market Players | Onki Corporation, Armordillo USA, Luverne, Go Rhino, CURT Manufacturing LLC, Broadfeet, Frontier Truck Gear, Tuff-Bar, SteelCraft, Mailand Auto Accessories |
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