The automotive rear-seat entertainment system allows passengers in the back seats to consume different types of media from a wide range of sources with a high degree of convenience. The systems comprise one or two high-resolution displays which are mounted at the back of the headrest of the front seat. It is used to provide audio and video entertainment and information in vehicles. Moreover, the rear-seat entertainment system includes various multimedia players, such as DVD, TV, and digital radio. This system offers an excellent level of audio fidelity, large touchscreen display, smartphone mirroring, and supports almost all types of multimedia devices to enhance a passenger’s experience. Major automotive OEMs offer rear-seat entertainment with adjustable folding, excellent video and audio quality, intuitive user interface, and built-in multimedia sources. Furthermore, some advanced systems allow passengers to enjoy media through smart devices which are connected to the system via HDMI. This is a great functionality that allows video game enthusiasts to play their games while traveling. In addition, rear-seat entertainment systems support reliable wireless connectivity thus, passengers can seamlessly connect and share media between their smartphones/tablets or other mobile devices, and the systems
COVID-19 Impact Analysis
- COVID-19 has affected the global economy in various countries since the lockdown has caused travel bans and business shutdowns. All automobile manufacturing has been halted due to the lockdown. Thus, there has been a disruption in the demand for automotive rear-seat entertainment systems. Also, there has been the unavailability of a workforce for software development and manufacturing of hardware components required for automotive rear-seat entertainment systems, due to social distancing norms. Moreover, a shortage of semiconductors was seen in the market which created a problem for original equipment manufacturers (OEMs) in the delivery of vehicle entertainment systems, during the pandemic. Furthermore, automotive rear-seat entertainment systems are an evolving sector, but COVID-19 harmed the market.
Top Impacting Factors
A rise in demand & sales of vehicles, premium features in passenger cars, and the development of advanced features are expected to drive the growth of the market.
However, high prices and rise in accidents can hamper the growth of the market.
Moreover, an increase in the sale of luxury vehicles, consumer interest in-vehicle entertainment systems, and aftermarket sales of rear entertainment systems act as an opportunity for growth of the market.
Market Trends
Development of advanced features
- Rise in smartphone functions to be built into in-vehicle infotainment systems. In North America and Europe, more than 90% of adults have access to the internet through their mobile phones, which is also one of the highest among other regions. As mobile phone use has increased, the usage of smartphones for the same purposes in their cars has also increased. Moreover, original equipment manufacturers (OEMs) are opting for modular hardware design which would help them to reduce the purchase price of infotainment systems. Furthermore, OEMs are working on technology to let smartphone functions be built into in-vehicle infotainment systems at a low cost.
- For instance, Land Rover announced in January 2020 that its Defender model would showcase its 21st-century dual-eSIM connectivity at the consumer electronics show (CES) 2020 in Las Vegas, the world’s largest consumer electronics show. New Defender is the first vehicle with two embedded LTE modems for enhanced connectivity, while Jaguar Land Rover’s new Pivi Pro touchscreen infotainment has an industry-leading design and shares electronic hardware with the latest smartphone.
- In addition, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have decided to adopt Google Inc. Android operating system (OS) for their next-generation infotainment systems from 2021. All these developments of advanced features are expected to drive the growth of the automotive rear-seat entertainment systems market.
Key Benefits of the Report
- This study presents the analytical depiction of the automotive rear-seat entertainment systems market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with challenges of the automotive rear-seat entertainment systems market.
- The current market is quantitatively analyzed from 2020 to 2030 to highlight the automotive rear-seat entertainment systems market growth scenario.
- The report provides detailed automotive rear-seat entertainment systems market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Report
- Which are the leading market players active in the automotive rear-seat entertainment systems market?
- What would be the detailed impact of COVID-19 on the market?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the automotive rear-seat entertainment systems market?
- What are the projections for the future that would help in taking further strategic steps?
Automotive Rear Seat Entertainment Systems Market Report Highlights
| Aspects | Details |
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 By Vehicle Type |
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 By Operating System |
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 Key Market Players | KENWOOD Corporation, Alpine Electronics Inc, VOXX Electronics Corp., Pioneer Electronics, Visteon Corporation, Harman International, Panasonic Corporation, Delphi Automotive PLC, Denso Corporation, Continental AG |
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