The global baby romper market size was valued at $24.4 billion in 2020, and is projected reach $37.6 billion by 2030, registering a CAGR of 4.4% from 2021 to 2030. The half body segment led in terms of market share in 2020, and is expected to retain its dominance throughout the forecast period.
Baby romper is an outfit made for babies from a single piece of cloth. Mostly made from cotton, it covers either half of the baby’s body or the entire body. Full body baby romper is more predominant in colder countries, while half body baby romper is common in countries near the equator. Materials used for making baby romper include cotton, wool, silk, and satin, with linen emerging as the top contender against cotton. Baby romper is witnessing increased popularity, as it is easy to put on and take off of a baby as well as has easy diaper changing flaps.
Cotton is the most commonly used material for making baby rompers. However, new baby romper made from linen are becoming increasingly popular, as linen is a much more durable, breathable, absorbent, and comfortable material compared to cotton. Moreover, unlike cotton baby romper, baby romper made form linen does not lose its shape over time, and is much more comfortable for the babies. In addition, linen is more environmentally sustainable than cotton, as a baby romper made form linen uses much less water than a baby romper made from cotton. Furthermore, the soil used for cotton cultivation has to be treated, as cotton requires special soil, while flax, the plant form which linen is made, can grow on poor-quality soil. In addition, linen imparts premium touch, thus providing a sense of value to millennial parents.
Segment review
The global baby romper market is segmented into type, material, price point, sales channel, and region. Depending on type, the baby romper market is bifurcated into full body and half body. By material, it is segregated into cotton, linen, wool, and others. On the basis of price point, it is categorized into mass and premium. By sales channel, it is fragmented into supermarket/hypermarket, specialty stores, brand stores, and online channels. Region wise, the baby romper market share is studied across North America, Europe, Asia-Pacific, and LAMEA.
By Type
Half Body segment would exhibit the highest CAGR of 4.8% during 2021-2030.
Depending on type, the half body baby romper segment garners higher share, half body baby romper is more versatile and can be styled in many different ways with other sets of clothing.
By Material
Linen segment would exhibit the highest CAGR of 5.2% during 2021-2030.
On the basis of material, baby romper market is divided into cotton, linen, muslin and others. The cotton segment leads in terms of market share, owing to the fact that it is the most commonly used material for the production of baby romper, as it is a soft, breathable material that is suitable for any weather conditions. Use of linen in the production of baby romper is likely to see increased traction in upcoming years.
By Price Point
Premium segment would exhibit the highest CAGR of 5.1% during 2021-2030.
According to price point, the premium segment is likely to witness the highest growth, owing to perception of better quality, uniqueness, and experience.
By Distribution Channel
Online channels segment would exhibit the highest CAGR of 6.1% during 2021-2030.
By sales channel, the specialty stores segment leads in terms of market share, however, the outbreak of the COVID-19 pandemic has accelerated the adoption of online channels for purchase of baby romper across both developed and developing countries. As a result, the online channels is likely to grow at the highest CAGR during the forecast period
By Region
Asia-Pacific region would exhibit the highest CAGR of 5.2% during 2021-2030.
Region-wise, the baby romper market is studied across North America Europe, Asia-Pacific, and LAMEA. Asia-Pacific is expected to lead in terms of market share in 2021and is poised to grow with the highest CAGR during the forecast period. Rapid growth of middle class, increased urbanization, improving standards of living, to provide lucrative opportunities for the engaged stakeholders.
The report focuses on the baby romper market growth prospects, restraints, and opportunity. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the baby romper market.
The major players profiled for in the baby romper market analysis include Benetton Group S.r.l, Carter’s, Inc., Gap Inc., H&M Hennes & Mauritz Ab, Mothercare, Nike Inc., PVH Corporation, The Children’s Place, Inc., Under Armor Inc., and ZARA. Other prominent players analyzed in the report are Bobdog, Lancy, Stjinfa, Kara Bear, Miki House, Balabala, Jacadi, Tongtai, Catimini, and Nissen.
COVID-19 Impact Analysis
- Baby romper industry was negatively impacted by the outbreak of the COVID-19 pandemic, owing to disruption in supply chains.
- The pandemic disrupted the sales of baby romper via brick and mortar stores, resulting in transition of consumers toward online sales channels to purchase baby care products, including baby rompers.
- However, with changing consumer behavior, the demand for merchandised, personalized, and premium quality products is likely to increase in the baby romper industry.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging baby romper market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
- The report provides in-depth analysis of the global baby romper market forecast for the period 2021–2030.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Baby Romper Market Segments
By Type
- Full Body
- Half Body
By Material
- Cotton
- Linen
- Wool
- Others
By Price Point
- Mass
- Premium
By Sales Channel
- Supermarket/Hypermarket
- Specialty Stores
- Brand Stores
- Online Channels
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- ASEAN
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA
Baby Romper Market Report Highlights
| Aspects | Details |
 By Type |
|
 By Material |
|
 By Price Point |
|
 By Sales Channel |
|
 By Region |
|
 Key Market Players | ZARA, CARTER’S, INC, H&M HENNES & MAURITZ AB, PVH CORPORATION, MOTHERCARE PLC, THE GAP, INC., THE CHILDREN’S PLACE, INC, NIKE, INC., BENETTON GROUP SRL, UNDER ARMOUR, INC. |
Analyst Review
Recent years have seen increased expenditure on baby care products by modern parents, owing to increase in product awareness, rise in advertising & promotions, large-scale urbanization, surge in disposable income, and proliferation of online channels especially in developing countries.
Ease of usability of baby rompers by parents; high comfort for babies; and availability on different shapes, sizes, and colors are the major factors positively impacting the baby romper market. However, engaged stakeholders in the baby romper industry face stiff competition from traditional types of baby clothing such as frocks, shorts, and trousers jerseys. Furthermore, adoption of organic cotton, social media marketing, and premiumization offer lucrative opportunities for the engaged stakeholders.
Material of the product plays an important role while selecting baby romper. Majority of the parents perceive cotton to be the most sustainable and suitable material for baby rompers. About two-thirds of parents believe cotton to be natural and environmental-friendly material, thus more suitable for their baby. In addition, myriad of exceptional qualities of cotton, including but not limited to, lightweight, breathability, and easy to wash result in high adoption for cotton as a material for baby rompers both in developed and developing economies.
The baby romper market size is likely to reach $37.6 billion by the year 2030.
The baby romper market is likely to register a CAGR of 4.4% from 2021 to 2030.
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The base year calculated in the baby romper market is 2020.
The top players operating in the baby romper market are Benetton Group S.r.l, Carter’s, Inc., Gap Inc., H&M Hennes & Mauritz Ab, Mothercare, Nike Inc., PVH Corporation, The Children’s Place, Inc., Under Armor Inc., and ZARA
The baby romper market is segmented by type, material, price point, sales channel and region.
The online sale of baby rompers has increased post covid-19 in the baby romper market.
The half body baby romper holds the maximum market share in the baby romper market.
Asia-Pacific region is likely to provide more business opportunities for baby romper market in the future.
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