Baby Stroller Market Research, 2031
The Baby stroller market size was valued at $1,996.3 million in 2021 and is projected to reach $3,490.5 million by 2031, registering a CAGR of 5.7% from 2022 to 2031.
The baby stroller market is segmented into Product type, Age and Distribution Channel.
In recent years, people have begun to migrate from rural to urban areas in search of better lifestyle amenities such as better education, transportation, and health care. Rapid urbanization resulted in people to adopt a better way of life and an increase in consumer disposable income. Changes in lifestyles of the customers have resulted in the adoption of smart and modern baby strollers. These are important factors in the baby stroller market growth, baby stroller market forecast from 2021 to 2031.
The single parent and nuclear families have to cope with multitasking along with taking care of their newborn or toddlers. Another important factor is that parents are willing to spend more for the toddlers. Baby strollers have gained popularity among the generation of baby boomers. Despite the popularity, the state of innovations in the design of the baby stroller has reached different level in recent years. The basic function of a baby stroller to make parenting easier. Strollers come with different specification types and usage according to the age and needs of the toddler as well as needs of the customers which include needs based on their lifestyle are increasing the baby stroller market opportunity in the globe.
Moreover, factors that are encouraging the baby stroller market Significant factors such as the rise in trend of travel among millennials and baby boomers expand the scope for easy travel with babies, accelerating the market growth rate. The single parent and nuclear families have to cope with multitasking along with taking care of their newborn or toddlers. Another important factor is that parents are willing to spend more for the toddlers. A rise in refurbishment and leasing baby stroller is expected to further propel the market growth. Nuclear families and single parents account for nearly one-third of the share of the baby strollers market. Customers are spending more on prams and strollers as a result of their fast-paced lifestyle, baby-care consciousness, and others. The aforementioned factors are increases the baby stroller market demand.
The global baby stroller industry is segmented into product type, age, distribution channel and region. Depending on product type, the market is segregated into lightweight stroller, full size stroller, jogging stroller, double stroller. On the basis of age, it is fragmented into 0-6 months, 6-12 months, and 12-36 months. Depending on the distribution channel, it is categorized into supermarket/hypermarket, specialty stores, and e-commerce. On the basis of region, the baby stroller market is analyzed across North America (The U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, and South Korea), Rest of Asia-Pacific and LAMEA (Brazil, Chile, UAE, Saudi Arabia, South Africa and Rest of LAMEA).
Based on type, lightweight stroller segment held the major share in the market, and it estimated to reach $1,293.6 million by 2031, registering a CAGR of 5.8% during the forecast period. Lightweight baby strollers come with equipped useful features, which include and expandable canopy, underneath storage space, seat recliner and a built-in cup holder or snack tray which results in key market trend, growth factors and opportunities
Based on age, the 0-6 months segment was the highest contributor to the market and is estimated to reach $1,694.9 million by 2031, at a CAGR of 6.1% during the forecast period. In this age group, parents are comfortable to take their toddlers outside for travel or tours. The baby strolling market considers almost half of revenue from this age group. Parents require a stroller that will come handy with a seat and can face forward or backward as well.
By distribution channel, baby stroller market for specialty store was valued at $896.3 million in 2021, and is projected to reach $1,616.4 million by 2031, registering a CAGR of 6.0% from 2022 to 2031. One of the key factors of a specialty store is its focus on a single class of products. This gives owner and employees a chance to develop experties and a reputation for knowledge and selection within the store.
On the basis of region, North America has the highest baby stroller market share in 2021. It occupied the largest market share of around 34.7% in the global baby stroller market in 2021. The key factors that drive the baby stroller market in North America are change in lifestyle coupled with the rise in single parent and nuclear families. The single parent and nuclear families have to cope with many tasks while taking care of their newborn or toddlers as well.
The players in the baby stroller market have adopted acquisition as their key development and acquisition strategy to increase profitability and improve their position in the baby stroller market.
The key players profiled in the Baby stroller market include Artsana Group, Baby Bunting, Britax Excelsior Limited, Dorel Juvenile, Goodbaby International, Newell Brand, Peg Perego SpA, Pigeon Corporation, Mothercare, Summer Infant, Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby stroller industry analysis from 2021 to 2031 to identify the prevailing baby stroller market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the baby stroller market segmentation assists to determine the prevailing market opportunities.
- Baby stroller market analysis with major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global baby stroller market trends, key players, market segments, application areas, and market growth strategies.
Baby Stroller Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Age |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Britax Excelsior Ltd., Summer Infant, Inc., peg perego spa, Goodbaby International Holdings Ltd, pigeon corporation., dorel juvenile, Newell Brands Inc, Artsana USA, Inc, Mothercare Plc, baby bunting |
Analyst Review
With a surge in fitness culture and the reopening of parks, malls and various tourist spots across the globe, the sales of Jogging baby strollers and Lightweight baby strollers is projected to increase from the previous year.. It can be a very convenient solution for parents who want a strong and dependable option that can keep up with the demands of their busy life.
The CXOs further added that the demand for baby strollers is expected to rise significantly not only from the developed economics such as the U.S. Canada, and Mexico but also from some European countries. This is attributed to the fact that millennial population significantly influences the on-demand economy, which is expected to boost the e-commerce distribution of the baby stroller market.
Companies spend huge of amount on their research and development units. After taking all this reviews manufacturing companies make strollers having ergonomic designs which help in boosting the expansion of the market
North America is the largest regional market for Baby Stroller
The Baby stroller market was valued at $1,996.3 million in 2021 and is projected to reach $3,490.5 million by 2031, registering a CAGR of 5.7% from 2022 to 2031.
Artsana S.P.A, Baby Bunting, Britax Excelsior Limited, Dorel Juvenile, Goodbaby International, Newell Brand, Peg Perego SpA., Pigeon Corporation, Mothercare, Summer Infant, Inc., holds the market share in Baby Stroller.
Lightweight stroller is the largest type segment for Baby Stroller.
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