Buttermilk Market, 2033
Market Introduction and Definition
The global buttermilk market size was valued at $34.1 billion in 2023, and is projected to reach $47.4 billion by 2033, growing at a CAGR of 3.4% from 2024 to 2033. Buttermilk is a fermented dairy product with a sour flavor. Although it was formerly created from the liquid left over after churning butter from cream, it is now frequently made by fermenting low-fat milk. It is versatile, renowned for its probiotic properties, and used in baking, cooking, and beverages. Traditional dairy products such as buttermilk as well as its derivatives such as powdered buttermilk are sold in the buttermilk market. The market is influenced by factors such as customer preference for natural and nutritious foods, emergence of baking and cooking trends, and technological advancements in the dairy industry. Regional preferences, dietary trends, and developments in dairy production influence the market.
Key Takeaways
- The buttermilk market study covers 20 countries. The research includes a segment analysis of each country in terms of value for the projected period.
- More than 1, 500 product literature, industry releases, annual reports, and other such documents of major buttermilk industry participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights.
- The study integrated high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach is intended to provide a balanced view of global markets and to assist stakeholders in making educated decisions in order to achieve their most ambitious growth objectives.
Key market dynamics
The growing inclination of consumers towards natural and health-conscious products is a major growth factor in the market. Buttermilk is an excellent option for the growing trend of better eating habits owint to its lower fat content and probiotic advantages as compared to other dairy products. Thus, there is huge increase in traditional buttermilk market demand and its contemporary substitutes, including powdered buttermilk, which is widely used in baking and cooking.
In addition, innovations in dairy processing technology are also very important. Buttermilk's quality and affordability are rising due to advancements in fermentation processes and the development of viable production strategies. This is especially important in the U.S., where companies are spending money on modern processing technology to improve their product offerings and satisfy expanding customer needs.
Furthermore, strategic alliances and collaborations between dairy farmers and nearby farms are strengthening supply chains and raising the quality of products from the supply side. Partnerships are improving buttermilk product availability and freshness in China to serve the country's expanding customer base, which emphasizes healthy dairy products.
Market obstacles include competition from non-dairy and alternative dairy products, as well as price fluctuations in raw materials. However, ongoing innovation, rise in health consciousness, and a growing consumer base that appreciates buttermilk's nutritional advantages continue to maintain the market's positive outlook.
Parent Market Overview of the Global Buttermilk Market
Buttermilk is a product of the global dairy sector, which includes a variety of dairy products like butter, cheese, milk, and yogurt. The parent market benefits from rise in consumer demand for natural and nutrient-dense food options, which propels growth in all dairy segments. The growing appeal of low-fat and probiotic-rich dairy products, together with advancements in dairy processing technology, are important trends for the market growth. Regional dietary preferences, health trends, and improvements in production techniques are some of the other factors that affect the market. The growth of the buttermilk market in the broader dairy industry is further supported by increase in distribution channels, which include specialty stores and online platforms.
Market Segmentation
The buttermilk market is segmented into type, application, and region. On the basis of type, the market is divided into liquid buttermilk and buttermilk powder. On the basis of application, the market is divided into confectionary, ice cream, bakery, and dairy-based sauces. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Regional/Country Market Outlook
The buttermilk market reflects distinct consumer preferences and market conditions with its diverse dynamics across different locations. Since more people are aware of the health benefits of buttermilk, the market is booming in North America, especially in the U.S. Innovations like probiotic-enriched buttermilk and extended product lines, including powdered buttermilk for baking and cooking, have been made possible by the movement toward natural and organic products. The U.S. market is distinguished by substantial investments in production capacity to keep up with demand and innovative processing technology.
In China, the buttermilk market is emerging as a segment of the broader dairy industry, driven by increasing health consciousness among consumers. Market expansion is being aided by the launch of novel buttermilk-based beverages with probiotic additives and the fortification of supply chains via alliances with nearby farms. Marketing campaigns emphasizing buttermilk's nutritional advantages are helping Chinese consumers progressively include dairy products in their diets.
The Asia-Pacific region, which includes Australia, Thailand, India, and other nations, is exhibiting several promising trends. The advent of specialty and flavored buttermilk products is driving market expansion. Similar trends are observed in Thailand, where innovative product offerings customized for regional preferences are prioritized. Buttermilk production efficiency is increasing in Australia due to technological developments in dairy processing, which is driving market expansion.
The global buttermilk market is therefore influenced by regional trends and preferences, with the Asia-Pacific region diversifying with new flavors and enhanced manufacturing technology, North America emphasizing health-oriented developments, and China emerging as a growing market for probiotic products.
Industry Trends:
- Dairy Innovations Inc. responded to the growing consumer demand for natural and health-conscious foods by launching a new line of organic buttermilk products in June 2024.
- China Dairy Group launched a new buttermilk beverage with probiotics added in May 2024 to capitalize on the expanding trend of health and wellness among Chinese customers.
- Asia Dairy Co. introduced a variety of flavored buttermilk products in July 2024 in numerous nations in the Asia-Pacific region, such as Thailand and India, to accommodate a wide range of palates.
- American Dairy Co. increased its powdered buttermilk manufacturing capacity in April 2024 owing to rise in consumer demand for baking and cooking supplies.
Competitive Landscape
The major players operating in the buttermilk market forecast include Amul, Arla Foods, DairyAmerica, Sodiaal Group, Fonterra, Dairy Farmers of America, Glanbia, Valley Milk, Associated Milk Producers, Arion Dairy Products, Innova Food Ingredients, Sterling Agro Industries, Grain Millers, Agri-Mark, and Land O'Lakes.
Recent Key Strategies and Developments
- In December 2020, the sustainability principles and product innovation priorities were disclosed by AL Ain in the United Arab Emirates. There are 12, 000 service outlets nationwide where the company offers its products and services. The company is to begin offering milk and related products in glass bottles as part of its innovation strategy, encouraging recyclability. In addition, the company intends to increase the number of cows on its farm by 4, 000, bringing the total to 15, 000. The company intends to invest almost $21.8 million to $24.5 million in the U.S.
- In December 2021, a new buttermilk pancake cookie was introduced by Crumbl Cookies. A warm buttermilk pancake cookie coated in buttermilk syrup and topped with a dollop of buttercream frosting is the centerpiece of the new Buttermilk Pancake Cookie. It is a cookie that resembles a single stack of pancakes and contains different types of butter. The new Buttermilk Pancake Cookie is available in Crumbl Cookies shops throughout the nation. It was expected to go international and be available online through December 4, 2021.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the buttermilk market share, segments, current trends, estimations, and dynamics of the buttermilk market analysis from 2024 to 2033 to identify the prevailing buttermilk market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the buttermilk market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global buttermilk market trends, key players, market segments, application areas, and buttermilk market growth strategies.
Buttermilk Market Report Highlights
| Aspects | Details |
 Market Size By 2033 | USD 47.4 Billion |
 Growth Rate | CAGR of 3.4% |
 Forecast period | 2024 - 2033 |
 Report Pages | 250 |
 By Type |
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 By Application |
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 By Region |
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 Key Market Players | Arla Foods, Amul, Agri-Mark, Inc., Fonterra, Valley Milk, land o'lakes, inc., Sodiaal Group, Innova Food Ingredients, DairyAmerica, Sterling Agro Industries, Arion Dairy Products B.V., Associated Milk Producers, Glanbia, Grain Millers, Inc., Dairy Farmers of America, Inc. |
Upcoming trends in the global buttermilk market include rising demand for probiotic buttermilk, increased use in health-conscious foods, expansion into emerging markets, and innovations in packaging for convenience.
The leading application of the buttermilk market is in the dairy industry, particularly for making products like buttermilk powders, beverages, and as a key ingredient in baking and cooking.
The largest regional market for buttermilk is North America, driven by high consumption in the United States and Canada, where buttermilk is widely used in cooking and baking.
The global buttermilk market professional survey 2019 was valued at $34.1 billion in 2023, and is projected to reach $47.4 billion by 2033, growing at a CAGR of 3.4% from 2024 to 2033.
The major players operating in the buttermilk market include Amul, Arla Foods, DairyAmerica, Sodiaal Group, Fonterra, Dairy Farmers of America, Glanbia, Valley Milk, Associated Milk Producers, Arion Dairy Products, Innova Food Ingredients, Sterling Agro Industries, Grain Millers, Agri-Mark, and Land O'Lakes.
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