Commercial Display Market Outlook by 2027
Commercial display is a sub-segment of electronic displays that can be managed both centrally and individually with a view to display text, animation, or video messages to audience globally. Commercial displays use technologies such as organic light emitting diode (OLED), liquid crystal display (LCD), light emitting diode (LED), quantum light emitting diode (QLED), and projection for commercial purposes and for displaying media and digital content, web pages, weather data, or text in a professional environment.
Commercial displays are used in bulk in retail and hospitality industries as they are designed with extended warranty and can run anywhere for 16 to 24 hours per day. In addition, this technology provides optimized brightness in high-ambient light conditions integrated with special technology that aids in superior onboard cooling, image-retention and resolution issues. Commercial displays incorporated with versatile, clean, sleek look, cost-effective, and user-friendly nature are energy-efficient and attract customer’s imaginations.
Technological advancements in the commercial display sector such as holographic displays, tactile touchscreen, outdoor 3D screens provide better accuracy pictures, which enhances product quality standards and outweighs monetary benefits. Innovations and extensive use of new technologies such as OLED and QLED in the commercial display market share is expected to grow at a steady rate in the coming years.
COVID-19 scenario analysis:
- Presently, the COVID-19 pandemic has created adverse effects in the display sector, owing to temporary suspension and restriction imposed on all operations by governments worldwide. China, being the premium manufacturing hub for electronic goods and components, has also suffered a huge blow in monetary terms, owing to impact on the production scenario.
- The pandemic has taken a toll on demand of end users for commercial display devices. Cancellation of international delegations, board meetings, social gatherings, and temporarily closing down of retail stores, malls, and restaurants has crippled the demand for the commercial display market and outdoor advertisements.
- Widespread lockdown is expected to set an unprecedented plunge to the market. In April 2020, Omdia, a technology Consultancy firm based in UK reported that consumers account for less than 40% of the demand for these displays with the remainder in the commercial sector, owing to limitations imposed on economic activities. In addition, commercial display shipments are set to total 3.2 billion units in 2020, down from 3.6 billion units in 2019.
- Contrarily, with schools, colleges, and offices closing down and online courses becoming more prevalent, interactive screens on walls or desks are in demand. Large display suppliers are trying to make their products more attractive at low costs and offer foldable, displays.
Top Impacting Factors: Market Scenario Analysis, Trends, Driver, and Impact Analysis
Digitized promotional approaches are widely utilized by innumerable smart cities, retail chains, pubs, restaurants, amusement parks, malls, hospitals, and leisure facilities to advertise products and services using built-in-media, video, and engaging content. Henceforth, surge in demand for 4K and 8K commercial displays integrated with AI and machine learning to enhance product marketing and promotional strategies through high-resolution color effects, secured encrypted communication and content integration with different digital signage devices drives the worldwide commercial display market growth. However high cost of commercial display and increasing availability of alternatives such as smart TVs and monitors and large size, making it difficult to fit in smaller spaces are some factors that are expected to restrain the commercial display market growth. Contrarily increase in product innovation and use of customized digital signage in the healthcare sector to track patients, keep staff updated of critical communication, and conduct interactive meetings is anticipated to pave new pathways in the commercial display industry.
New product launches to flourish the market
New products are being launched by key market players for ideal options of monitoring meeting rooms, indoor & outdoor advertising screens, live spectator events, and a host of other scenarios.
In June, 2019 Philips, a market-leading digital display solution provider, declared first Augmented Reality Converter App. This fully-functional augmented reality toolkit offers consumers the ability to recreate how Philips commercial displays would look on any size of wall and allows users to see which models and screen sizes provide best results for their business. This emerging technology extends brand management and makes consumer lives more convenient.
Surge in use in the automotive industry:
The global automotive industry is on the verge of tremendous changes, in terms of overall business model, owing to rapid advances in emerging technologies such as autonomous driving and augmented reality, thus boosting commercialization aspects.
In 2020, Mercedes Benz is set to launch its new customer model cars with OLED panels developed by LG display in dashboards and rear-seat monitors.
In 2021, General Motors is expected to come up with modestly customizable Cadillac Escalade. Its most important feature is 14.2-inch digital instrument cluster behind the steering wheel where basic driver information shows up and can also be toggled between night-vision mode that leverages an infrared camera and augmented reality view.
Key benefits of the stakeholders:
- The study gives an analytical overview of the commercial display market trends and future estimations to determine imminent investment pockets.
- The report analyses information related to key drivers, restraints, and opportunities along with detailed commercial display market analysis.
- The current market is quantitatively analysed .
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
Questions answered in the Commercial Display Market research report:
- Who are the leading players in the commercial display market?
- What are the current trends that would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What are the projections for the future that would help in taking further strategic steps?
- What would be the detailed impact of COVID-19 on the market?
Commercial Display Market Report Highlights
| Aspects | Details |
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 Key Market Players | Cisco Systems, Dell, Others, Samsung Display Co. Ltd., NEC Corporation, Japan Display Inc., Philips N.V, Sony Corp., Sharp Electronics Corp., Benq Corp., Panasonic Corp. |
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