Content Moderation Services Market Research, 2031
The global content moderation services market was valued at $8.5 billion in 2021, and is projected to reach $26.3 billion by 2031, growing at a CAGR of 12.2% from 2022 to 2031.
A Content moderation services is defined as the process of ensuring user-generated content that must uphold the platform-specific rules and guidelines while establishing its suitability for publishing. From images, Ads, text-based content to forums, videos, social media pages, websites, and online communities, the goal of content moderation is to maintain brand reputation and credibility for the businesses as well as for the followers. Furthermore, a scalable online reputation management process is of utmost importance for businesses that run ample campaigns and are dependent on online users. This provides lucrative opportunities for the market growth.
Furthermore, increase in rate of adoption of learning management system for corporate training and awareness among students are expected to drive the growth of the content moderation services market. In addition, software companies are collaborating with other technologically advanced companies to consolidate their position in the market and provide advanced solutions for market. This is expected to offer significant opportunities for the growth of the content moderation services market trends. On the contrary, vast number of social media firm and platform provide lucrative opportunities for the market growth during the forecast period. The government agencies across the countries are also focusing on maintaining appropriate online content to reduce the public clashes, thus, likely to drive the growth of the content moderation services industry.
Factors such as growing digitalization transformation across sector due to COVID-19 outbreak, thus drive the growth of the market. In addition, rise in adoption of cloud-based services, and emergence of social networking platforms, strengthen the growth of the market for future. Furthermore, increase in adoption of advanced technologies such as artificial intelligence (AI), machine leaning (ML) and other technology is expected to provide lucrative growth opportunities for the market in the upcoming years. However, high initial cost and maintenance hampers the content moderation services market growth.
The content moderation services market is segmented into Component, Deployment Mode, Content Type, Organization Size and Industry Vertical.
Segment Review
The content moderation services market is segmented on the basis of component, deployment mode, content type, organization size, industry vertical, and region. On the basis of component, it is bifurcated into solutions and services. On the basis of deployment model, it is divided into on-premises and cloud. On the basis of content type, it is categorized into image, text and video. On the basis of organizational size, the market is segmented into SMEs and large enterprises. On the basis of industry vertical, the market is categorized into BFSI, IT and telecom, government, healthcare, education, transportation, media & entertainment, energy and utilities, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific and LAMEA.
On the basis of deployment mode, the on-premise segment captured the largest content moderation services market share in 2021 and is expected to continue this trend throughout the forecast period. This is due to the numerous advantages offered by the on-premise deployment such as a high level of data security and safety. Industries prefer on-premise model owing to high data security and less data breach as compared to cloud based deployment models, which further drive the demand for on-premise deployment model within the sectors. However, cloud segment is expected to exhibit highest growth during the forecast period. Factor such as rise in the adoption of cloud-based content moderation services due to low cost and easier maintenance drives the growth of the market. In addition, it provides flexibility & scalability in order to boost business process, which propels the content moderation services market forecast.
Depending on the region, the Asia-Pacific dominated the market share in 2021 for the content moderation services market. The increase in usage of content moderation services in BFSI, retail, education, healthcare and other sectors to improve businesses and the customer experience are anticipated to provide the lucrative growth opportunities for the content moderation services market in North America. However, LAMEA is expected to exhibit highest growth during the forecast period. This is attributed to increase in penetration of IoT and higher adoption of cloud-based solution and services, propel the growth of the market in this region.
COVID-19 Impact Analysis
The current estimation of 2031 is projected to be higher than pre-COVID-19 estimates. With physical contact no longer being an acceptable form of communication in the wake of the COVID-19 epidemic, businesses and organizations around the world have shifted to content moderation services to maintain production. In addition, a number of affluent countries, like the US and Europe, already require non-essential corporate employees to work electronically for an extended period of time. These factors work together to encourage market expansion. During the COVID-19 pandemic, technologies like cloud and AI have helped businesses flourish by presenting prospects for development.
However, the pandemic situation has decreased personnel activities, which could harm the region's work structure. North American tourism and hotel companies have experienced a decline in revenue as a result of the global shutdown. Numerous telecommunications services providers in the area are under strain as a result of the COVID-19 pandemic because the idea of working from home has increased the use of data connectivity, such as WI-Fi for audio and video conferencing, which has increased mobile data traffic. The Covid-19 outbreak has caused problems for many vendors in the area, including developing flexible employment solutions to maintain its global economy and aiding individuals and their families in doing so both now and in the future.
Moreover, due to COVID-19, end user such as BFSI, government industry vertical, retail goods adopted digitalization for smooth operations, which led to wide adoption of digital content moderation services.
Top Impacting Factors
Emergence of advanced technologies such as Blockchain, Artificial intelligence (AI) and machine learning (ML):
Enterprises are using technologically advanced methods to increase the operational efficiency. Emerging advanced technologies such as blockchain, artificial intelligence (AI), machine learning (ML) and nanotechnologies are driving the content moderation solutions market to a great extent. Organizations are taking advantages of new and emerging technologies to mark their presence in the global market, and generate more revenue opportunities. Modernization means rewriting, changing, or porting entire parts/systems to modern platforms, tools, libraries, or languages. It includes different platforms, tools, concepts, and technologies. Numerous companies are adopting modernized infrastructure to increase their profits. This, in turn, drives the growth of the market.
Increase in adoption of content moderation services in various end-use industries:
There is a growing need for content moderation services across the globe. Various end-use industries such as media & entertainment, retail & e-commerce, healthcare, automotive, government, BFSI, telecom, and energy & utilities are making use of content moderation services to filter good content without affecting the brand. Some of the major factors driving the demand for content moderation services due to the rising adoption of smartphones, social media, and Internet across the globe. Content policies can be performed in various companies in order to remove the obnoxious content produced on their websites. The rising demand for high security in organizations, along with enhancing the user experience with services is positively influencing the global market. All these factors are responsible for the increasing demand for content moderation solutions and services.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth content moderation services market analysis along with the current trends and future estimations to elucidate the imminent investment pockets.
- Information about key drivers, restrains, and opportunities and their impact analysis on the content moderation services market size is provided in the report.
- The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the content moderation services industry.
- The quantitative analysis of the global content moderation services market for the period 2021–2031 is provided to determine the content moderation services market potential.
Content Moderation Services Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 26.3 billion |
 Growth Rate | CAGR of 12.2% |
 Forecast period | 2021 - 2031 |
 Report Pages | 252 |
 By Component |
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 By Deployment Mode |
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 By Content Type |
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 By Organization Size |
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 By Industry Vertical |
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 By Region |
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 Key Market Players | Microsoft Corporation, Alibaba Cloud, Besedo Global Services AB, Appen Limited, Accenture plc, Genpact Limited, Cogito Tech LLC, Wipro Limited, Amazon Web Services Inc., Alphabet Inc. |
Analyst Review
In accordance with the insights by the CXOs of leading companies, the global content moderation services market is projected to expand at a rapid pace during the forecast period, due to the increase in demand for cloud-based content moderation services among organizations. Content moderation services is expected to experience significant growth during the forecast period, owing to increase in need for digital content with the proliferation of online marketing & online customer relationship.
Moreover, constant development of the e-commerce industry fuels the demand for content moderation services to store, manage, create, and distribute digital content through online channels. In addition, increase in adoption of cloud-based content services is expected to boost the content moderation services market growth in the future. However, high initial costs of implementation and lack of awareness to implement the right solution for the specific needs among small and medium-sized enterprises (SMEs) hinder the growth of content moderation services industry.
In the digital era where computers and smartphones are monopolizing communication and life, there seems to be a comparatively less growth rate of traditional marketing than digital marketing. Through studies it has been observed that the content moderation services sector has benefited from the rapid spread of the COVID-19 pandemic. In an effort to retain efficiency, organizations all around the world have switched to content moderation services.
Non-essential personnel are now permitted to work remotely for an extended period of time in several developed nations, including Europe and the U.S. Moreover, the previous year has seen a rapid increase in the number of cyberattacks. This has forced companies to adopt security-first thinking. The service provider is now working considerably harder to secure its clients' service infrastructure, which provide the lucrative opportunities for the market growth.
Enterprises and organizations all around the world have abruptly shifted to content moderation services in an effort to maintain productivity because physical interaction is no longer an effective means of communication in light of social distancing initiatives brought on by the COVID-19 epidemic. In addition, a lot of industrialized countries, including Europe and the U.S., are increasingly mandating workers at non-essential companies to work remotely for an endless period of time. Together, these elements support the market's expansion.
The Content Moderation Services Market is projected to reach $26263.03 million by 2031.
Factors such as growing digitalization transformation across sector due to COVID-19 outbreak, thus driving the growth of the market. In addition, rise in adoption of cloud-based services, and emergence of social networking platforms, strengthens the growth of the market for future.
The North America is the largest market for Content Moderation Services.
The key growth strategies for Content Moderation Services include product portfolio expansion, acquisition, partnership, merger, and collaboration.
Accenture PLC, Alibaba Cloud, Alphabet Inc., Amazon Web Services Inc., Microsoft Corporation, Wipro Limited, and others.
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