Continence Care Products Market Research, 2032
The global continence care products market was valued at $2.3 billion in 2022, and is projected to reach $3.7 billion by 2032, growing at a CAGR of 4.8% from 2023 to 2032.Rise in geriatric population serves as a pivotal driver for the robust growth of the continence care products market. The World Health Organization (WHO) projects a substantial increase in the global elderly population, with an estimated 1.4 billion people aged 60 years and over by 2030. This demographic change emphasizes the increasing trend in the prevalence of issues related to bladder and bowel control. Thus, the pharmaceutical and healthcare sectors, with an expanding market for products catering to the unique needs of the aging population, are contributing significantly to the robust expansion of the market.
Continence care products refer to a variety of products designed to treat and resolve urinary and fecal incontinence problems. These products include absorbent pads, adult diapers, and urinary catheters. Continental care products aim to provide comfort, hygiene and dignity to people with bladder or bowel problems. They are available in different shapes and sizes to suit different needs and preferences and offer subtle and effective solutions for managing incontinence.
Key Takeaways
- On the basis of product type, the absorbent products segment dominated the continence care products market share in terms of revenue in 2022. However, the urinary catheters segment is anticipated to grow at the fastest CAGR during the forecast period.
- On the basis of category, the disposable segment dominated the market in terms of revenue in 2022 and is anticipated to grow at the fastest CAGR during the forecast period.
- On the basis of gender, the female segment dominated the continence care products market share in terms of revenue in 2022 and is anticipated to grow at the fastest CAGR during the forecast period.
- On the basis of end user, the hospitals and clinics segment dominated the market in terms of revenue in 2022. However, the home care segment is anticipated to grow at the fastest CAGR during the forecast period.
- Region wise, North America generated the largest revenue in 2022. However, Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period.
Market Dynamics
The rise in the healthcare expenditure acts as adriver for the continence care products market growth. With increased investment in healthcare globally, there's a notable improvement in healthcare infrastructure, accessibility, and affordability. This translates to a higher availability of continence care product to a broader population. Moreover, heightened healthcare spending often correlates with advanced medical technologies, research, and development of innovative continence care solutions. As healthcare systems allocate more resources to address patient needs, including those related to bladder and bowel control, the continence care products market benefits from an expanded consumer base, improved product offerings, and enhanced overall market dynamics
In addition, growth of the continence care products market is propelled by an increasing awareness of the effective utilization of these products. As understanding about urinary and fecal incontinence expands, individuals will be more inclined to recognize symptoms and seek appropriate treatment and care products. The initiatives such as educational campaigns, healthcare programs, and media outreach drive dispelling the stigma associated with continence issues, encouraging open discussions, and addressing individuals' concerns. Thus, growing awareness not only leads to a greater acceptance of continence care products but also promotes proactive healthcare-seeking behavior. As a result, the market anticipates an upsurge in demand as people get the knowledge and confidence to properly manage their problems with bladder and bowel control.
However, high costs associated with continence care products pose a significant barrier to the market growth, as individuals with lower incomes or limited healthcare coverage may find these products financially burdensome. The accessibility of essential continence care solutions becomes restricted, impacting those who need them most. In addition, social stigma related to urinary issues plays a role in hindering market growth. Individuals may avoid seeking or using continence care products due to embarrassment or societal judgment, further perpetuating the stigma. Lack of awareness about available products intensifies this problem, as potential users may not be informed about suitable solutions. Addressing these challenges requires strategies to make continence care products more affordable, destigmatize the conversation around urinary issues, and enhance awareness to ensure broader accessibility and market growth.
During a recession, the market may experience both negative and positive impacts. On the negative side, economic downturns can lead to reduced consumer spending and healthcare budget constraints, affecting the purchasing power for continence care products. Patients may opt for cost-cutting measures, potentially delaying or limiting the purchase of these products, impacting market growth. Moreover, healthcare institutions facing financial strains may cut back on non-essential expenditures, impacting the demand for continence care products in hospitals and clinics.
However, governments may increase healthcare spending during economic downturns to address public health concerns, potentially benefiting the markets growth. In addition, the growing aging population, a key demographic for continence products, remains relatively unaffected by economic downturns, providing a steady demand. Overall, while economic recessions pose challenges, certain factors may mitigate the negative impact on the continence care products market.
Segments Overview
The continence care products market is segmented on the basis of product type, category, gender, end user, and region. On the basis of product type, the market is segmented into urinary catheters, urinary bags and pouch, absorbent products, and others. On the basis of category, the market is segmented into disposable and reusable. On the basis of gender, the market is segmented into male and female. On the basis of end user, the market is segmented into hospitals and clinics, home care, and others. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LA (Brazil, Colombia, Argentina, and rest of LA), and MEA (GCC, South Africa, North Africa and rest of MEA).
By Product Type
Depending on product type, the market is segmented into urinary catheters, urinary bags and pouch, absorbent products, and others. The absorbent products segment accounted for the largest continence care products market size in terms of revenue in 2022 and is expected to maintain its lead during the forecast period. This is attributed to the aging population, as they are more susceptible to urinary incontinence, further boosting the market for absorbent products. These provide convenience and comfort for those experiencing urinary issues. Furthermore, advancements in technology and materials utilized in these products contribute to improved performance, comfort, and overall effectiveness.
However, the urinary catheters segment is expected to exhibit the fastest CAGR growth during the forecast period owing to several factors. These include increase in the prevalence of urinary tract infections and urinary retention disorders, technological advancements leading to the development of more advanced and user-friendly catheters, and rising awareness among healthcare professionals and patients about the benefits of catheterization in managing urinary issue.
By Category
Depending on category, the market is segmented into disposable and reusable. The disposable segment accounted for the largest continence care products market size in terms of revenue in 2022 and is expected to exhibit the fastest CAGR growth during the forecast period. This is primarily attributed to the convenience, hygiene, and cost-effectiveness associated with disposable products. Increasing awareness of infection prevention, coupled with the ease of use and disposal, drives the preference for disposable items, contributing to their market dominance.
By Gender
Depending on gender, the market is segmented into male and female. The female segment accounted for the largest share in terms of revenue in 2022 and is expected to exhibit the fastest CAGR growth during the continence care products market forecast period. This is primarily attributed to the higher prevalence of urinary incontinence and related conditions among females compared to males. In addition, increasing awareness and acceptance of urinary health issues among women, coupled with advancements in product design tailored to female anatomy and needs, are expected to drive the growth of this segment.
By End user
Depending on the end user, the market is segmented into hospitals and clinics, home care and others. The hospitals and clinics segment accounted for the largest continence care products market analysis share in terms of revenue in 2022 and is expected to maintain its lead during the forecast period. This is attributed to the widespread utilization of urinary products in medical environments, particularly for treatments and post-surgery care. These facilities depend on these products to manage diverse urinary conditions, improve patient comfort, and ensure infection control. The broad application in medical treatments and postoperative care underscores the significance of this segment.
However, the home care segment is expected to exhibit the fastest CAGR growth during the forecast period owing to several factors. These include the rising preference for home-based healthcare solutions, increasing aging population, and advancements in technology enabling easier and more effective management of urinary issues at home. In addition, the convenience and comfort provided by urinary products make them increasingly popular for use in home care settings.
By Region
Region-wise, the continence care products market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America had the largest share in terms of revenue in 2022 and is expected to maintain its lead during the forecast period owing to a well-established healthcare infrastructure and advanced medical facilities. The region's robust economy enables significant investments in healthcare research, development, and technology. Further, high awareness regarding availability of continence management products and high adoption of continence care products drives the market growth.
However, Asia-Pacific is expected to exhibit the fastest growth during the forecast period, owing to several key factors. The region's robust economic development, coupled with a rapidly expanding aging population, is contributing to an increased prevalence of bowel and bladder incontinence cases. In addition, rising healthcare awareness and improving healthcare infrastructure in countries across Asia-Pacific are fostering greater access to continence care products.
Competitive Analysis
Major players such as Hollister Incorporated and Coloplast Group have adopted product launch, acquisition, product development, and product approval as key developmental strategies to improve the product portfolio of the continence care products industry. For instance, in February 2024, Coloplast Corp, a multinational company that develops, manufactures, and markets medical devices and services related to ostomy, urology, continence, and wound care announced the launch of Peristeen Light for people with bowel disorders. This is a new trans anal irrigation device designed to help people facing defecation issues or stool leakage.
Recent Developments in Continence Care Products Industry
- In February 2023, Hollister Incorporated, a U.S. based developer and manufacturer of ostomy, continence care, and critical care products, announced the expansion of its manufacturing capabilities at its Kaunas plant by investing $25 million in cutting-edge manufacturing technologies.
- In May 2023, Coloplast Corp, a multinational company that develops, manufactures, and markets medical devices and services related to ostomy, urology, continence, and wound care announced the launch of Luja, the new CE-marked male intermittent catheter with a Micro-hole Zone Technology.
- In June 2021, Ontex, a Belgium-based international personal hygiene group annpunced the developent of a smart continence management service to care homes and hospitals in Europe under the brand Orizon.The Orizon solution contains a printed sensor, a transmitter clipped onto the diaper, as well as a mobile and web application. This combination accurately determines the saturation level of the diaper and alerts caregivers when it is possibly necessary to change the diaper.
Key Benefits for Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the continence care products market from 2022 to 2032 to identify the prevailing continence care products market opportunity.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the continence care products market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global continence care products market trends, key players, market segments, application areas, and market growth strategies.
Continence Care Products Market Report Highlights
| Aspects | Details |
 Forecast period | 2022 - 2032 |
 Report Pages | 250 |
 By Product Type |
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 By Gender |
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 By Category |
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 By End User |
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 By Region |
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 Key Market Players | Wellspect HealthCare AB, Tyco, ethicon, ConvaTec Group plc, BD (Becton, Dickinson and Company), Coloplast Group, AstraTech, Hollister Incorporated, Boston Scientific Corporation, Essity |
Analyst Review
The continence care products market highlights sustained growth driven by multiple factors. The aging global population, particularly those over 60, is driving the demand for products addressing bladder and bowel control issues. This demographic shift aligns with rise in healthcare expenditure, contributing to improved accessibility and affordability of continence care solutions.
In addition, technological advancements in product design and materials enhance performance and user comfort, appealing to a broader consumer base, thereby driving its adoption. Furthermore, heightened awareness campaigns destigmatize continence-related conditions, encouraging proactive healthcare-seeking behavior are further contributing to the market growth.
Furthermore, North America is expected to remain dominant during the forecast period, due to a surge in the use of continence care products. This is attributed to a well-established healthcare infrastructure and high healthcare expenditure. Furthermore, the presence of major market players fosters innovation and product development. In addition, Asia-Pacific and LAMEA are expected to offer lucrative opportunities to the key players, due to surge in awareness toward efficient use of continence care products.
The total market value of continence care products market is $2,293.86 million in 2022.
The forecast period for continence care products market is 2023 to 2032
The market value of continence care products market in 2032 is $3,672.86 million
The base year is 2022 in continence care products market .
Top companies such as Hollister Incorporated, Coloplast Group, Convatec Group PLC held a high market position in 202
2. These key players held a high market postion owing to the strong geographical foothold in North America, Europe, Asia-Pacific, LA and MEA.
The absorbent products segment is the most influencing segment in continence care products market owing to rise in the prevalence of urinary incontinence and the growing aging population globally. Absorbent products, such as adult diapers and pads, provide effective solutions for managing incontinence, driving their high demand.
The major factor that fuels the growth of the continence care products market are growing aging population, social acceptance and reduced stigma and technological advancements drive the growth of the global continence care products market.
Continence care products are designed to manage urinary and fecal incontinence. These include absorbent products such as pads and diapers, urinary catheters, and collection systems.
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