Direct Carrier Billing Platform Market Outlook - 2026
The direct carrier billing platform market was valued at $55.56 million in 2018 and is expected to reach $172.35 million by 2026, registering a CAGR of 14.7% from 2019 to 2026. Direct carrier billing (DCB) also known as operator billing, is a pure telco payment method allowing users to pay for online goods, products, support, services, and content via several devices such as mobile phones, tablets, and Smart TV. It is a mobile pay technology that enables consumers to make transactions by charging the amount to their monthly mobile bill.
In addition, direct carrier billing (DCB) platform acts as an intermediary between content providers and mobile network operators (MNO) in the market. The platform connects merchants with the e-billing, identity, and sales systems of mobile network operators. Moreover, it helps in supporting merchants to offer DCB, to acquire customers and convert them to loyal, paying customers for the products and services provided via direct carrier billing mobile pay method.
The increase in demand for games, video-on-demand, audio, voice calling, such as Skype and WeChat, eBooks, podcasts, and other content is driving the market growth. In addition, over-the-top (OTT) streaming media services provider such as Netflix, Spotify, Sony, Hulu, Amazon Prime Video, and other players are significantly adopting direct carrier billing platforms and have integrated these into their payment offerings. This attracts the customer, which in turn fuels the market growth.
Furthermore, rise in popularity of mobile gaming and in-app game items purchases via direct carrier e-billing payment method, further drive the market growth. However, complexity issues while maintaining direct carrier billing functionality, become a major problem due to settlement involved between the multiple parties and the frauds in the DCB chain.
In addition, variable levels of commitment from carriers, multiple revenue shares in the value chain, and other regulations, are some of the factors that limit the market growth. Conversely, due to an increased use of subscription-based digital contents, direct carrier billing platform providers can enhance simpler and convenient payment process, expand cloud computing infrastructure, and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a major direct carrier billing platform market opportunity for platform providers in the market. In addition, acceleration of existing products and services, providing streamlined customer experience by collaborating with trending content providers, is one of the lucrative opportunities for direct carrier billing platform providers to sustain in the market.
Segment Review
On the basis of content, it is divided into application & game, video & audio, and others. The application & game segment are estimated to garner largest share during the direct carrier billing platform market forecast period. This segment is expected to maintain its dominant position throughout the direct carrier billing platform market analysis period, owing to increase in collaborations by platform companies with various digital content providers, optimizing their businesses for app purchases to boost in-app payment revenues for app developers, and creating large market for applications, in-app purchases, and games in the market.
By Content
Applications & Games segment holds the dominant position in 2018 and would continue to maintain the lead over the forecast period.
Operating System Segment Review
By operating system, the market is segmented into android, iOS, and others. The android segment accounted for the highest direct carrier billing platform market share in 2018 and is anticipated to maintain this trend during the forecast period. However, it is also estimated to register the highest CAGR during the forecast period due to higher smartphone penetration with 2.8 million apps available for download on android platform in the market.
In addition, the developing world is a key market for direct carrier billing platform, and usage of mobile application via android operating system for gaming, entertainments, finances, sports, and others has increased tremendously in the market. Thus, platform providers are set to bring millions of unbanked people into carrier billing system, with the help of product developments, partnerships, and advance features in direct carrier billing platform.
By Operating System
Android segment is projected as one of the most lucrative segments.
Global Direct Carrier Billing Platform Market, By Region
On the basis of region, direct carrier billing platform market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America and Europe dominated the direct carrier billing platform market size in terms of revenue in 2018 and are expected to retain its dominance throughout the forecast period.
In 2018, North America and Europe collectively accounted for more than half of the total direct carrier billing platform market and are expected to continue this trend due to increase in usage of direct carrier billing platform, rise in demands for trending digital contents, and surge in collaborations of platform providers with several content creators and constant services in the U.S., Germany, and other countries. Factors such as increase in number of over-the-top (OTT) providers in the U.S., and other major players are still integrating toward direct carrier billing platform like Disney, becoming a major trend in the region.
By Region
Asia-Pacific region would exhibit the highest CAGR of 18.6% during 2019-2026.
The report provides a comprehensive direct carrier billing platform analysis of the key players operating in the market such as Bango, plc., Boku, Inc., DIMOCO, Fortumo, Centili, Comviva, NTT DOCOMO, Singtel, Mobiyo, and Digital Turbine Inc.
Key Benefits for Direct Carrier Billing Platform Market
- The study provides an in-depth analysis of the global market share with the current direct carrier billing platform market trends and future estimations to elucidate the imminent investment pockets.
- Comprehensive analysis of the factors that drive and restrict the direct carrier billing platform market growth is provided in the report.
- Comprehensive quantitative analysis of the industry from 2019 to 2026 is provided to enable stakeholders to capitalize on the prevailing market opportunities.
- Extensive analysis of the key segments of the of the global direct carrier billing platform industry helps understand the content and operating system across the globe.
- Key players and their strategies are provided to understand the competitive outlook of the market.
Direct Carrier Billing Platform Market Report Highlights
| Aspects | Details |
 By Content |
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 By Operating System |
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 By Region |
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 Key Market Players | BOKU, INC., NTT DOCOMO, SINGTEL, DIGITAL TURBINE INC., DIMOCO, COMVIVA, CENTILI, BANGO, PLC., FORTUMO OÜ, MOBIYO |
Analyst Review
Direct Carrier Billing Platform market is projected to witness a significant growth, due to increase in demand for digital contents, on-demands, trending games and applications, and other such virtual contents market. The market is fragmented due to multiple parties involved across the value chain such as mobile network operators, content creators, and several direct carrier billing platform providers globally.
In addition, Direct Carrier Billing (DCB) platform acts as an intermediary between content providers and Mobile Network Operators (MNOs) in the market. The platform connects merchants with the billing, identity, and sales systems of mobile network operators. Moreover, it helps in supporting merchants to offer DCB, to acquire customers and convert them to loyal, paying customers for the products and services provided via direct carrier billing payment method.
For instance, Bango platform delivering fastest payment experience and services, enabling customers to pay with direct carrier billing payment method. The company is engaging with several content creators such as online stores including Amazon, Google, Microsoft, and others.
Furthermore, increase in demand for games, video-on-demand, audio, voice calling, such as Skype and WeChat, eBooks, podcasts, and other content is driving the market growth. In addition, over-the-top (OTT) streaming media services provider such as Netflix, Spotify, Sony, Hulu, Amazon Prime Video, and other players are significantly adopting direct carrier billing platforms and have integrated these into their payment offerings. This attracts the customer, which in turn fuels the market growth.
However, complexity issues while maintaining direct carrier billing functionality, become a major problem due to settlement involved between the multiple parties and the frauds in the DCB chain, are some of the factors that limit the market growth. Conversely, due to an increased use of subscription-based digital contents, direct carrier billing platform providers can enhance simpler and convenient payment process, expand cloud computing infrastructure, and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a major opportunity for platform providers in the market.
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