Electric Face Cleanser Market Research, 2031
The global Electric Face Cleanser Market Size was valued at $5.8 billion in 2021, and is projected to reach $10.6 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.
The electric face cleanser market is segmented into Price Range, Application and Distribution Channel.
Electric face cleansers are personal care devices which remove excessive oil and dirt from the face’s skin to keep it clear, dust, and dirt free. Face cleansers are used by taking a fine speck of powder with a bit of water then mixed to form a creamy lather or light foam to apply it on face. It is available with various ingredient bases according to different skin types to cure various skin problems.
The leading market players are focused on developing new range of products to serve the rise in demand for facial care and beauty products. Technological advancements in beauty care segment are offering growth opportunities to the players in the electric face cleanser market. Companies are engaged in creating innovative products by incorporating technological tools and devices such as digital feedback of facial skin generating device, skin condition monitoring tool, and customized skin care and beauty solutions.
On the other hand, the reputed brand's products cost a fortune, and consumers are keen to look for products that are low in cost. This demand for products from a reputed brand at a low cost gives rise to counterfeit products in the market. In recent times, counterfeit products have deeply penetrated the market, which impedes the business of reputed brands. Decrease in quality of products and high availability of counterfeit products hamper the growth of the market.
Electric face cleanser gain popularity as customers globally recognize the benefits of using personal care & cosmetics and anxiously await the arrival of new products in the market. Majority of the global population does not have access to high-end personal care & cosmetics, owing to the shortage of low-cost cosmetics products. Hence, many people settle for lower-cost products or quit using electric face cleanser entirely. As a result, producers are developing low-cost electric face cleanser to target the population of developing countries and gain market dominance in such regions. Manufacturers are looking at other options, such as introducing items with dual benefits, which is expected to allow the public to pick a single product rather than purchase two separate products to get the intended impact.Social media marketing is one of the major strategies adopted by various companies and industries to impart awareness regarding their product offerings among target customers. Thus, through social media marketing strategy, the global market sights critical opportunities to gain traction and customer reach among its target segments.
The market is segmented on the basis of price range, application, distribution channel and region. On the basis of price range, the market is categorized into economy, mid-range, and premium. Based on the application, the market is segmented into commercial and household. Based on the distribution channel, the market is segmented into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Spain, Italy, France, Germany, UK, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, and Rest of LAMEA.
Based on price range, economy segment is likely to gain a significant potential in future. Inexpensive face cleanser is lightly cheaper, which is mostly used in middle class population. The number of consumers is increasing on regular basis, thereby escalating the demand for this range of product. Moreover, increased spending on skincare products and treatments due to a rise in disposable income is expected to foster the Electric Face Cleanser Market Growth.
Based on application, commercial segment held the major Electric Face Cleanser Market Share. The extensive usage of the face cleanser products in skin treatments like bleach and facial in beauty salons/spas and clinics has gain a major traction in the market. The celebrities on the other hand are promoting the cosmetics & personal care products using the social media marketing.
Based on distribution channel, offline segment includes retail stores, distributors, and specialty stores. Retail stores provide the desired ease and choice of options for an evolving consumer. Market players are establishing new retail stores across various regions to extend their reach and increase their customer base. Furthermore, specialty stores are retail outlets that are engaged in a business of selling particular range of associated products.
By region,North America region held the major share in the market and is likely to remain dominant throughout the Electric Face Cleanser Market Forecast period. Due to its increase in demand and enhanced effect on the personal care treatment, electric face cleanser products are seeing high popularity in the North American market. The U.S. leads the way in terms of geographical demand for personal care treatment products, followed by Canada and Mexico. Furthermore, with the rise in demand for cosmetics and personal care treatment in the region, several new companies are approaching the regional market intending to benefit from significant growth prospects and provide customers with an experience of good electric face cleaner products.
The key players profiled in the Electric Face Cleanser Industry include L'Oréal S.A., Amore Pacific Corp, Hitachi Ltd, Conair Corp, Clinique Laboratories, Koninklijke Philips N.V., Guthy-Renker, Panasonic Corporation, Foreo, The Procter & Gamble Company, Beurer GmbH, and The Proactiv Company LLC.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the Electric Face Cleanser Industry segments, current trends, estimations, and dynamics of the electric face cleanser market analysis from 2021 to 2031 to identify the prevailing electric face cleanser market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the Electric Face Cleanser Market Size and segmentation assists to determine the prevailing Electric Face Cleanser Market Opportunity.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global electric face cleanser market trends, key players, market segments, application areas, and market growth strategies.
Electric Face Cleanser Market Report Highlights
| Aspects | Details |
 By Price Range |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Panasonic Corporation, Amore Pacific Corp, foreo, Koninklijke Philips N.V., Hitachi Ltd, Guthy-Renker, Conair Corp, The Procter and Gamble Company, L'Oréal S.A., Beurer GmbH, The Proactiv Company LLC, Clinique Laboratories |
Analyst Review
According to the insights of CXOs of leading companies, increase in demand for facial care products can be attributed to the wide variety of offerings and easy access to those products in the market, which includes facial mask, serum, moisturizers, skin toner, CC cream, BB cream, scrub, anti-aging cream, face wash, and acne cream. Range of products are sold in the market to satisfy the diverse consumer need. The hectic schedule and busy lifestyle further propels the market growth for electric face cleanser products. With the rise in stress and hectic working life, people have increased the demand for electric face cleanser products that help to alleviate marks of tension and stress from the face and add shine or glow to the skin.
CXOs further added that rise in consciousness regarding physical appearance among individuals as well as working class professionals propels growth of the electric face cleanser products. Moreover, electric face cleanser products have witnessed prominent adoption in the developing countries such as India, owing to swift change in consumer lifestyle, increase in disposable income, and surge in need for cosmetics & personal care products. Furthermore, increase in penetration of various online portals globally and rise in number of offers or discounts attract large consumer base to purchase electric face cleanser products through online channels. Moreover, online sales channel has increased consumer reach, making it key source of revenue for many companies.
Raise in trend to maintain prolonged beauty, improvement in lifestyle, and increase in female workforce are the upcoming trends of Electric Face Cleanser Market in the world.
Commercial is the leading application of Electric Face Cleanser Market.
North America region is the largest regional market for Electric Face Cleanser.
The global electric face cleanser market was valued at $5,815.1 million in 2021, and is projected to reach $10,638.3 million by 2031, registering a CAGR of 6.3% from 2022 to 2031.
The major key players in the electric face cleanser market are L'Oréal S.A., Amore Pacific Corp, Hitachi Ltd, Conair Corp, Clinique Laboratories, Koninklijke Philips N.V., Guthy-Renker, Panasonic Corporation, Foreo, The Procter & Gamble Company, Beurer GmbH, and The Proactiv Company LLC.
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