Embedded Analytics Market Outlook: 2023
Embedded analytics market size was valued at $25,133 million in 2016, and is projected to reach $60,281million by 2023, with a CAGR of 13.6% from 2017 to 2023. Embedded analytics market is the integration of data analytics capabilities within business applications, which include customer relationship management (CRM), marketing automation, enterprise resource planning (ERP), and financial systems. Such integration allows enterprises to easily access Business Intelligence (BI) tools while performing routine tasks, which helps in decision-making process
Embedded analytics is a consumer-facing BI and analytics tool that is integrated into software applications of an enterprise and operates as a component of the innate application rather than a different platform. Analysis through this allows users to work with higher quality data and quick reporting. Analytics can be embedded into consumer portals, so that they can ask queries related to data with easy access to delivery tracking, invoices, and billing.
The global embedded analytics market is segmented based on deployment model, business application, analytics tool, industry vertical, and geography. Based on deployment model, it is bifurcated into on-premise and cloud-based. As per business application, the global industry is classified into sales & marketing, finance, operation, and human resource. Based on analytics tool, it is categorized into dashboards and data visualization, self-service tools, benchmarking, and reporting. Based on vertical, the global embedded analytics market is divided into banking, financial services, and insurance (BFSI); IT & telecom; public sector; manufacturing; retail; healthcare; energy & utilities; and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Global Embedded Analytics Market Segmentation
The global market was valued at $25,133 million in 2016, and is expected to reach $60,281 million by 2023, growing at a CAGR of 13.6% from 2017 to 2023. The major factors that drive the embedded analytics market growth are emergence of big data and Internet of Technology (IoT) among organizations, increase in reliability on mobile devices and cloud technology, and rise in need to integrate data analytics with business applications to achieve optimum performance. Retail embedded analytics market is expected to witness second highest market growth, owing to surge in e-commerce data and large number of online transactions. BFSI is also one of the largest consumers of embedded analytics products, followed by IT & telecom vertical.
North America embedded analytics market generated highest revenue in 2016, attributed to adequate technology infrastructure, presence of large number of enterprises, and growth in demand for embedded analytics tools. The Asia-Pacific market is expected to grow at the highest CAGR, owing to enterprise mobility; rise in penetration of smartphones, laptops, and tablets; high penetration of internet; and surge in need of better data management.
The key players operating in the global industry include Birst, Inc., IBM Corporation, Information Builders, Logi Analytics, Microsoft Corporation, Microstrategy Inc., Opentext Corporation, Qlik Technologies, Inc., SAP SE, and TIBCO (The Information Bus Company) Software Inc. These players have expanded their market presence by adopting various business strategies such as acquisition, geographical expansion, product development, strategic alliance, and collaboration.
The following graph signifies the growth potential of the global embedded analytics market by industry vertical. It is observed that the market is driven by the BFSI vertical, which occupied the highest embedded analytics market share in 2016. The healthcare segment is expected to witness highest market growth, owing to rise in e-commerce data.
Emergence of Big Data and IoT Among Organizations
The importance of big data to enterprise executives is determined from the data collected. Initially, executives relied on structured data and stored such data in traditional databases. At present, information collected from social media and the Internet of Things (IoT) provides unstructured data that is constantly updated. Analysis of such huge data can provide new information for the enterprises that is expected to maintain a competitive environment in the business. This has urged the enterprises to embed analytics in the business applications.
Increase in Reliability On Mobile Devices and Cloud Technology
Cloud business analytics is implemented in numerous organizations as it offers scalable, elastic, and cost-efficient infrastructure without the need to maintain in-house infrastructure. Growing adoption of Big data and cloud computing has urged enterprises to implement a robust platform that can provide value for on-premise as well as hosted data.
High Investment Costs
Organizations using embedded analytics consider it as a major rising trend in business intelligence and analytics from the growing demand statistics. However, various costs associated with the implementation of embedded analytics in the enterprise hamper the growth of global market.
Key Benefits for Embedded Analytics Market :
- In-depth analysis of the global market and dynamics is provided to understand the market scenario.
- Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on prevailing opportunities.
- Porters Five Forces analysis examines the competitive structure of the market and provides a clear understanding of the factors that influence the market entry and expansion.
- A detailed analysis of the geographical segments enables identification of profitable segments for embedded analytics market players in the global industry.
- Comprehensive analyses of the trends, sub-segments, and key revenue pockets are provided.
- Detailed analyses of the key players operating in the global embedded analytics industry and their business strategies are anticipated to assist stakeholders to take informed business decisions.
Embedded Analytics Market Report Highlights
| Aspects | Details |
 By Deployment Mode |
|
 By BUSINESS APPLICATION |
|
 By ANALYTICS TOOL |
|
 By INDUSTRY VERTICAL |
|
 By Geography |
|
 Key Market Players | MICROSOFT CORPORATION, QLIK TECHNOLOGIES, TIBCO (THE INFORMATION BUS COMPANY) SOFTWARE INC., INFORMATION BUILDERS, OPENTEXT CORPORATION, LOGI ANALYTICS, MICROSTRATEGY INC., INTERNATIONAL BUSINESS MACHINES CORPORATION, BIRST, INC., SAP SE |
Analyst Review
Embedded analytics is a consumer-facing Business Intelligence (BI) and analytics tools that is integrated into software applications of a business and operate as a component of the innate application rather than a different platform. Analysis through this platform allows users to work with higher quality data and quick reporting. Analytics can be embedded into consumer portals, so that they can ask queries related to data with easy access to delivery tracking, invoices, and billing.
The global embedded analytics market size is expected to reach $60,281 million by 2023, owing to emergence of big data and Internet of Technology (IoT) among organizations, increase in reliability on mobile devices and cloud technology, and rise in need to integrate data analytics with the business applications to achieve optimum performance. The embedded analytics market is expected to witness significant growth, attributed to increase in demand for real-time streaming analysis and high demand for stand-alone self-service analytics tools.
The cloud-based deployment segment was the highest contributor to the global embedded analytics market, in terms of revenue, and is anticipated to witness the highest growth rate during the forecast period, as large number of organizations are shifting their focus toward cloud computing and big data. Further, sales & marketing embedded analytics market generated maximum revenue in 2016, while embedded analytics in operations is anticipated to grow at the highest growth rate during the forecast period.
Analytics offers real-time data visualization and analysis, whereas traditionally it was time consuming and did not help in decision making process. Embedded analytics improves the process lifecycle and helps in decision-making process. Analytical tools embedded in business applications include dashboard and data visualization, benchmarking, self-service, reporting, and others. Among these, dashboard and data visualization segment accounted for maximum revenue in 2016, while the self-service tools segment is expected to grow at the highest growth rate during the forecast period.
BFSI is the largest consumer of the embedded analytics products, followed by IT & Telecom. Furthermore, the healthcare segment is expected to witness highest growth, owing to its cost-efficient benefits such as rapid integration of multiple sources and large volume of data, workflow management, and active part in clinical decision-making.
The key market players in the global embedded analytics market have adopted various strategies, such as product launches, partnerships, business expansions, promotional activities, and strategic alliances, to create more awareness about the technology and increase their adoption across various verticals.
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