Europe Professional Hair Care Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type (Hair Coloring, Shampoo, Styling Agent, and Straightening and Perming Product), Distribution Channel (Hypermarkets/Supermarkets, Salon, Specialty Store, E-Commerce, Pharmacy, and Others), and Fragrance Note (Top Notes, Middle Notes, and Base Notes): Opportunity Analysis and Industry Forecast, 2024-2030

Europe Professional Hair Care Market Research, 2030

The Europe professional hair care market was valued at $5.8 billion in 2023 and is projected to reach $7.2 billion by 2030, registering a CAGR of 3.4% from 2024 to 2030. Professional hair care refers to high-quality hair products and treatments typically used by stylists. These products differ from regular consumer-grade options in their formulation, concentration, and effectiveness, offering specialized solutions for various hair types and concerns. Professional products often contain more potent ingredients and are tailored to deliver lasting results, providing consumers with salon-quality care at home. By addressing specific hair needs, such as damage repair or color protection, professional hair care helps consumers maintain healthy hair while ensuring personalized care that caters to individual hair conditions.

Key Takeaways

• By product type, the shampoo segment was the highest revenue contributor to the market in 2023.
• By distribution channel, the salon segment was the largest segment in the Europe professional hair care market during the forecast period.
• By fragrance note, the base notes segment was the largest segment in 2023.
• Country wise, Germany led the market share in 2023.

Market Dynamics

There are several factors driving the growth of the Europe professional hair care market size. The aging population in Europe is one of the factors that has driven significant demand for anti-hair fall and color-retention products, contributing to the growth of the professional hair care market in the region. According to Eurostat, the population of older individuals, aged 65 years or more in the EU-27 is expected to rise significantly, increasing from 90.5 million in 2019 to 129.8 million by 2050. During this period, the number of individuals aged 75-84 years is projected to grow by 56.1%, while those aged 65-74 years is expected to increase by 16.6%. This demographic shift has created a growing market for professional hair care products specifically designed to address age-related hair concerns such as thinning, breakage, and graying. European consumers in age groups of 65 years and above are actively seeking professional hair care solutions, including anti-hair fall shampoos, scalp treatments, and color-retention products, to maintain healthier and vibrant hair.

Professional hair care brands in Europe have catered to these needs by offering advanced formulations with ingredients that target weakened hair roots and provide long-lasting color protection. Thus, rise in demand for products addressing aging-related hair care challenges has expanded the consumer base and continues to drive the Europe professional hair care market growth.

However, stringent European regulations on product safety and ingredients significantly restrain the growth of the Europe professional hair care market share. The European Union enforces some of the world’s most rigorous cosmetic regulations, such as the EU Cosmetic Regulation (EC) No. 1223/2009, which mandates strict compliance with safety assessments, approved ingredient lists, and labeling requirements. Hair care manufacturers face challenges in formulating products that meet these standards, particularly when developing innovative solutions or incorporating new active ingredients. Lengthy approval processes and high compliance costs often delay product launches, limiting the ability of companies to quickly respond to changing consumer trends during the Europe professional hair care market forecast.

Moreover, restrictions on certain commonly used ingredients, such as preservatives, dyes, and fragrances, create difficulties in producing high-performing formulations. Smaller companies may struggle to keep up with regulatory demands owing to limited resources, which can reduce competitiveness in the market. Furthermore, non-compliance risks result in potential fines, product recalls, or bans, which may discourage market players in the market. As regulatory requirements continue to evolve, the professional hair care market in Europe faces constraints on product development, slower innovation cycles, and higher production costs, ultimately hampering the market growth and limiting the range of products available to consumers.

Furthermore, rise in demand for vegan and sustainable hair care products are creating numerous Europe professional hair care market opportunities. Rise in awareness regarding environmental sustainability and ethical consumerism has led to a shift in preferences toward cruelty-free and eco-friendly hair care solutions. Consumers in Europe are prioritizing products free from animal-derived ingredients, harsh chemicals, and those packaged in environmentally sustainable materials. This growing preference is driven by increased consumer consciousness regarding reduction in environmental impact and supporting ethical practices, which have significantly influenced purchasing decisions across Europe.

Professional hair care brands are actively responding to vegan and sustainable hair care trends by launching vegan-certified and sustainably produced product lines. For instance, in November 2023, Australian scalp care brand Straand, known for its microbiome-focused hair care range, entered the UK market with cruelty-free, vegan, and natural products emphasizing scalp health. Similarly, in May 2023, the organic beauty brand, Green People, introduced three solid shampoo bars to its natural haircare range. These bars feature plastic-free packaging, pH-balanced ingredients, and plant oils, offering high-performance hair nourishment while promoting sustainability. Therefore, rise in demand for vegan and sustainable products has encouraged further innovation and provided opportunities for market players and other niche brands to strengthen their presence in the Europe market.

Segmental Overview

The Europe professional hair care market is segmented into product type, distribution channel, fragrance note, and country. By product type, the market is fragmented into hair coloring, shampoo, styling agent, and straightening and perming products. By distribution channel, it is divided into hypermarkets/supermarkets, salon, specialty store, e-commerce, pharmacy, and others. By fragrance note, the market is categorized into top notes, middle notes, and base notes. Country-wise, it is analyzed across Germany, UK, France, Italy, Spain, and rest of Europe.

By Product Type

By product type, the shampoo segment dominated the Europe professional hair care market analysis in 2023 and is anticipated to maintain its dominance during the forecast period. The growth of the shampoo segment is influenced by a rise in demand for high-quality, targeted hair care solutions. Consumers are increasingly seeking shampoos that address specific needs such as color protection, scalp health, and damage repair.

The shift in consumer preference is driven by rise in demand for salon-quality products that provide long-lasting and visible results, differentiating them from standard over-the-counter options. In addition, beauty influencers and professionals play a significant role in promoting professional-grade hair care, further driving consumer interest in the segment.

Consumer awareness of sustainability and ethical practices have further contributed to the growth of the shampoo segment. As more individuals prioritize eco-conscious choices, shampoos formulated with natural ingredients, free from harsh chemicals, and produced through environmentally responsible processes are gaining popularity in the Europe professional hair care market. The growing preference for eco-friendly and cruelty-free products has led professional hair care brands to focus on developing sustainable offerings, supporting the expansion of the shampoo segment in the Europe market.

By Distribution Channel

By distribution channel, the salon segment dominated the Europe professional hair care market in 2023 and is anticipated to maintain its dominance during the forecast period. The increase in demand for personalized and high-quality hair care services has boosted the demand for professional hair care products in salons.

Consumers prefer professional treatments that target specific hair concerns, such as hair thinning, scalp issues, or color maintenance. Salons offer expert services along with professional-grade products that deliver superior results as compared to at-home alternatives. In addition, different retail packages of various professional hair care products such as hair color, hair wax, hair gel, shampoo, and others offered on discount by salons to their clients drive the growth of the professional hair care market in terms of value sales. The preference for specialized services and products has encouraged salons to stock more premium professional hair care products, driving the market expansion.

Furthermore, a rise in consumer awareness about the importance of regular salon visits for maintaining hair health contributes to the growth of this segment. Many customers view salon treatments as an essential part of their self-care routine, with a focus on personalized advice and high-performance products. This has led to increased salon visits and product sales, particularly in European countries where consumers are willing to invest in long-term hair care solutions, further boosting the growth of the salon segment in the Europe professional hair care market.

By Fragrance Note

By fragrance note, the base notes segment dominated the Europe professional hair care market in 2023 and is anticipated to maintain its dominance during the forecast period. Base notes, such as musk, vanilla, and sandalwood, are the components that remain after the top and middle notes fade, giving a product its lasting scent. In Europe, consumers value hair care products that not only deliver functional benefits but also leave a lingering fragrance, which is often associated with premium quality. Professional hair stylists often choose products with rich and long-lasting base notes as they create a positive impression on clients and highlight the perception of high-quality service. In addition, many European brands incorporate carefully selected base notes into their formulations to meet consumer preferences for distinct and durable fragrances. The strong demand for such products, along with the role of base notes in creating signature scents, makes this segment the leading contributor.

By Country

Country-wise, Germany is anticipated to dominate the Europe professional hair care market with the largest share during the forecast period. German consumers seek products that deliver visible, long-lasting results, especially in the context of personal grooming and hair health. The well-established beauty and wellness culture in Germany has led to rise in preference for salon-grade products, which are seen as more effective and tailored to specific hair needs. Moreover, the focus of consumers on sustainability and eco-conscious living drives the demand for professional hair care brands that prioritize natural ingredients and environmentally friendly practices. The influence of German beauty experts and the trend toward high-quality product in the country, along with customized hair treatments further support the increase in demand for professional hair care products.

Competition Analysis

The key players operating in Europe professional hair care market include Aveda Corporation (Estée Lauder), Avon Products Inc., Davines S.p.A., Henkel AG and Co. KGaA, Kao Corporation, L'Oreal Group, Procter and Gamble Co., Revlon Inc., Shiseido Company, Limited, and Unilever Corporation. Several well-known and upcoming brands are vying for market dominance in the expanding Europe professional hair care industry. Smaller, niche firms are more well-known for catering to consumer demands and preferences. Large companies operating in the market, however, control most of the Europe professional hair care market and often buy innovative start-ups to broaden their product lines.

Key benefits for stakeholders 

• The report provides a quantitative analysis of the current Europe professional hair care market trends, estimations, and dynamics of the market size from 2023 to 2030 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assists in determining the prevailing Europe professional hair care market opportunities.
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the Europe professional hair care market industry.