Cleansing the face is vital to keep up the well being and beauty. With the rising level of pollution, exposure to UV rays from the sunlight, and excess oil and dirt damage a person's skin. Hence, the face wash is crafted for human skin to clean the pores and remove the oil and dirt accumulated on the skin throughout the day. People often compare soaps with face wash and use them as an alternative to clean their skin, which directly damages their skin, causing rash, acne, and burns. With the rising awareness for healthy skin, the demand for this product is increasing. Social media promotion and advertisement influence the growth of the face wash market as consumers are adapting to the use of face wash. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it's convenient to order.
COVID-19 Impact Analysis
- The advent of the global pandemic, COVID-19, has affected the face wash market negatively. Face wash is a personal hygiene product that helps clean and repair facial skin. During the ongoing pandemic, the face wash was not considered a necessary product. Therefore, the demand for face wash has decrease during these times.
- As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.
- The production process for new batches of face wash had become a challenge for companies due to the limited availability of labor, disrupted supply of raw material, and logistic issue.
Top Impacting Factors
- Changes in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for face wash product. Personal hygiene habit has majorly influenced the increased usage of face wash, forcing the companies to level up their production.
- The increase in population and the urge of consumers to feel refreshed all day has revealed a new side of demand for face wash products. The rural area population is also adapting the usage of face wash, forcing the companies to shift their focus from metros to exploring the rural market.
- In developing economies, consumers of rural area are price-sensitive and opt for a low price product. Metropolitans, on the other hand, are interested in premium products to meet their esteemed needs. Thus, the demand for both types of product is forcing the companies to increase their production to meet the market demand and ensure there is no gap between demand and supply.
Market Trends
Increase in preferring for organic variant face wash over a chemical variant
The importance of organic products is increasing due to their long-term benefit. Chemical infused face wash leads to dry skin and increase the chances of developing rashes. With the advancement of technology, better utilization of herbs and medicinal plants are providing new scope for developing products to repair skin damage. Though, 100% organic face wash comes with a hefty price tag higher than conventional chemically processed face wash product. Infusing the essential vitamins in the face wash product is helping nourish and improve skin condition. Therefore, there is a surge in demand for the products due to the introduction of innovative product variants.
The introduction of small sachets is improving the sales
The rural population of a developing countries doesn't encourage buying face wash product that comes in large quantity as the requirement for the product is not so high on daily basis. The manufacturing companies recognized the consumer behavior of the rural market and introduced small sachets of product that comes for a low price with single or multiple uses. This type of small sachets has improved the sales of face wash product and has reached remote parts of the country.
Social media plays a vital role in the advertisement of face wash product
The companies approach renowned social media creators to endorse their brand as they have a high social media following. Therefore, the advertisement is expected to reach a large group of people. Promotion is creating awareness in the customer to adapt to better hygiene and health habits. By advertising, companies send a message that the consumer is expected to feel glow on their faces bu using such products.
Key Benefits of the Report
- This study presents the analytical depiction of the face wash industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the face wash market share.
- The current market is quantitatively analyzed to highlight the face wash market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed face wash market analysis on the basis of competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Report
- Who are the leading market players active in the face wash market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Face Wash Market Report Highlights
| Aspects | Details |
 By Form |
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 By Product Type |
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 By Price Point |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Godrej Consumers Product Limited, Emami Limited, Hindustan Unilever Limited, Johnson & Johnson Services, Inc., Beierserdof AG., Himalaya Drug Company Private Limited, L’Oreal S.A., Bioderma Laboratories, Proctor & Gamble Pvt Ltd, Henkel AG & Co |
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