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2023

Germany Baby Oral Care Market

Germany Baby Oral Care Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by End User, by Distribution Channel : Opportunity Analysis and Industry Forecast, 2022-2031

CG : Baby products and supplies

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Author's: Ashutosh Das | Roshan Deshmukh
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Germany has emerged as the fastest-growing baby oral treatment markets. The baby oral care market in Germany is driven by factors such as increase in birth rate, rise in awareness of oral health & health, and surge in disposable revenues among the middle-class population. In addition, the introduction of various ingenious products such as baby toothpaste, sanitized toothbrushes, finger-tip toothbrushes, and silicon toothbrushes is driving the growth of the market. The Germany baby oral treatment market is segmented into   type, end user, and distribution channel. On the basis of type, the market is divided into toothbrush, toothpaste, oral floss, tooth mousse, and others.

Germany Baby Oral Care Market

Among them, toothpaste contributes to the largest section in the market and is anticipated to witness considerable growth during the forecast period. Toothpaste is a vital component of everyday oral hygiene, as well as its recognition among parents and increasing disposable income have reinforced demand for numerous types of baby toothpaste. By end user, the market is bifurcated into infants and toddlers. The infant sector is anticipated to expand owing to rise in birth price and increase in health consciousness. In addition, increase in program of baby toothpaste and toothbrushes is driving the growth of the Germany baby oral care market. 

Germany Baby Oral Care Market by Type

The Germany baby oral care market is distributed with numerous channels such as grocery stores & hypermarkets, specialized stores, convenience stores, and internet shops, and others. Among them, the grocery stores and hypermarkets segment represent the largest section of the markets. This is attributed to the variety of products available at these shops. In addition, easy supply by these stores such as loyalty factors, price-cut vouchers, and convenient repayment modes have contributed to their market share.  

Germany Baby Oral Care Market by End User

Furthermore, the accessibility of ingenious products such as soft-bristle toothbrushes, and infant toothpaste has boosted the development of the market. In addition, convenience provided by online stores and various other shops has resulted in the development of the market. Moreover, high expense of some of the infant oral treatment products, lack of awareness about oral hygiene, and presence of non-branded baby oral care products are key factors hampering the growth of the Germany oral care market. The baby oral care market in Germany is anticipated to witness significant development during the forecast period. 

Germany Baby Oral Care Market by Distribution Channel

Several factors such as enhancing recognition concerning oral hygiene, increase in disposable income, and transforming the way of life are driving the growth of the market. In addition, the market is expected to be boosted by the introduction of numerous brand-new products such as innovative toothpaste, tooth mousse, and precision toothbrushes. Germany is divided into four areas- North Germany, South Germany, East Germany, and West Germany. North Germany is anticipated to witness the highest growth during the forecast period. This is attributed to the availability of a vast array of products at supermarkets and hypermarkets in the region. 

In addition, increase in variety of health-conscious individuals and rise in disposable income are anticipated to drive the growth of the market. The significant players in the Germany baby oral care market consist of Abbott Laboratories, P&G oral treatment, Philips Oral Health Care, Colegate-Palmolive, Johnson & Johnson, Periodontal (SunStar), Dr. Finest Veracura, Curaden, Dentaid, and Dentaid  Mund-und-Zahngesundheit GmbH & Co. KG. In the last 4 years, the major strategies adopted by these companies consist of procurements, brand-new product launches, and business growth. 

Abbott Laboratories has gotten tempo medical oral remedy, which is a non-prescription tooth-lightening product. This purchase has assisted the companies to reinforce its products offerings and broaden its visibility in the Germany market. P&G oral treatment introduced two new toothbrush products- Oral-B infant brush and Oral-B pro-health junior toothbrush in 2018. This has resulted in the company to aim young population and broadening its consumer base. Philips oral medical care released the Philips sonicare for kids' electric toothbrush in 2017. This product launch has allowed the firm to take on other players in the market. 

Colgate-Palmolive has expanded its company in the Germany market by launching brand-new oral care products. The firm launched Colgate kids' fluoride free toothpaste, Colgate oral caries defense toothpaste, and Colgate overall bleaching toothpaste. Johnson & Johnson has become part of a partnership with dental guardian in 2017. This calculated action has allowed the business to improve its product portfolio by providing the products to all major e-commerce platforms. 

Some of the major players in the Germany Baby Oral Care industry analyzed in this report are Abbott Laboratories, P&G Oral Care, Philips Oral Healthcare, COLGATE-PALMOLIVE, Johnson & Johnson, GUM (SunStar), Dr. Best Veracura, Curaden, Dentaid, and  DENTAID Mund-und-Zahngesundheit GmbH & Co. KG

Key Benefits For Stakeholders

  • Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
  • Analyze the key strategies adopted by major market players in Germany baby oral care market.
  • Assess and rank the top factors that are expected to affect the growth of Germany baby oral care market.
  • Top Player positioning provides a clear understanding of the present position of market players.
  • Detailed analysis of the Germany baby oral care market segmentation assists to determine the prevailing market opportunities.
  • Identify key investment pockets for various offerings in the market.

Germany Baby Oral Care Market Report Highlights

Aspects Details
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Forecast period

2021 - 2031

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Report Pages

73

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By Type
  • Toothpaste
  • Floss
  • Tooth Mousse
  • Others
  • Toothbrush
    • Sub-Type
      • Manual
      • Electric
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By End User
  • Infant
  • Toddler
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By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience stores
  • Online channels
  • Others
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Key Market Players

Philips Oral Healthcare, Dentaid, DENTAID Mund-und-Zahngesundheit GmbH & Co. KG, P&G Oral Care, Johnson & Johnson, Curaden, Abbott Laboratories, Dr. Best Veracura, GUM (SunStar), COLGATE-PALMOLIVE

Author Name(s) : Ashutosh Das | Roshan Deshmukh
Frequently Asked Questions?

The Germany Baby Oral Care Market is estimated to reach $130.9 million by 2031

Abbott Laboratories, P&G Oral Care, Philips Oral Healthcare, COLGATE-PALMOLIVE, Johnson & Johnson, GUM (SunStar), Dr. Best Veracura, Curaden, Dentaid, DENTAID Mund-und-Zahngesundheit GmbH & Co. KG are the leading players in Germany Baby Oral Care Market


1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in germany baby oral care market.
3. Assess and rank the top factors that are expected to affect the growth of germany baby oral care market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the germany baby oral care market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.

Germany Baby Oral Care Market is classified as by type, by end user, by distribution channel

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Germany Baby Oral Care Market

Opportunity Analysis and Industry Forecast, 2022-2031