A greeting card is made from a good quality paper used to convey a strong feeling or emotion toward a person. The emotions include love, friendship, grief, and joy. There are also thanks and sorry cards. There are handmade and software made greeting cards with attractive images, graphics with appealing characteristics printed on it, which stimulates their demand.
By type, there are seasonal greeting cards and everyday greeting cards. Everyday cards are most frequently used. By application, there are business cards and personal cards. Business cards include a message of greeting, congratulation, promotion or a word of thanks to clients, owners, colleagues. Personal cards are meant for delivering an expression of love, friendship, grief, or happiness to friends and family. They reveal whole expression which cannot be said by words and are essential for maintaining relations. Hence, they are immensely produced across the world. It is expected that the greeting cards market would grow at a substantial rate and unfold tremendous growth opportunities during the forecast period.
Covid-19 Scenario Analysis:
- Closure of manufacturing units and printing presses has hampered the greeting cards market.
- As per conditions are concerned, people are opting for e-messages, which has resulted in decrease in sales and revenue of the greeting cards market.
- Negligible demand for greeting cards and layoff of workers has deeply impacted the greeting cards market.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Wide availability of attractive, decorative, and adorning fancy greeting cards is paving way for the market. New version of stylish products with improved attributes seem to have multicultural appeal. In addition, expanded distribution systems in making easy availability of greeting cards in stationary stores, retail stores, and online channels also fuels the market growth. Reengineering in making musical, multi folded, and heart shaped innovative cards with relevant messages propels the market demand. Collaboration of innovation and tradition has given rise to modern LED cards with a shiny appearance.
Furthermore, social media advertisements on popular greeting cards from companies such as Archies also strengthens demand for these custom cards. Moreover, wide availability of shapes, sizes, designs, texture, and appearances of greeting cards inclines people to purchase them. Greeting cards are generally available in entry way of retail stores, which helps in catching eyes of the people. In addition, discounts given on various special occasions inclines people toward bulk buying. However, rise in demand for e-cards due to modernisation is a limiting factor in the growth of these traditional greeting cards.
Key Benefits of the Report:
- This study presents the analytical depiction of the global greeting cards market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global greeting cards market share.
- The current market is quantitatively analyzed to highlight the global greeting cards market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global greeting cards market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Greeting Cards Market Research Report:
- Who are the leading market players active in the greeting cards market?
- What would be the detailed impact of COVID-19 on the market?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the greeting cards market?
- What are the projections for the future that would help in taking further strategic steps??
Greeting Cards Market Report Highlights
| Aspects | Details |
 By Type |
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 By Application |
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 By Region |
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 Key Market Players | Schurman Retail Group (SRG), American Greetings Corporation, Budget Greeting Cards Ltd., Avanti Press Inc., Party City Holdco Inc., Carlton Cards Ltd., Crane & Co., Galison Publishing LLC, UK Greetings Ltd., Hallmark Cards, Inc., Simon Elvin Ltd., John Sands (Australia) Ltd., Card Factory plc, Herbert Walkers Ltd, Child Rights and You, IG Design Group Plc, Nihon Hallmark K.K., Archies Limited, Current Media Group LLC |
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