The hair conditioner market size was valued at $8,467.1 million in 2019, and is estimated to reach $10,472 million by 2027, registering a CAGR of 4.2% from 2021 to 2027.
Hair conditioner is a hair care product that is used to enhance the appearance and feel of hair. It also aids in the replacement of materials lost during washing, such as natural oils. The safety of hair conditioners is established through the use of safe and appropriate ingredients. Furthermore, hair conditioner products are evaluated for their ability to cause scalp and eye irritation. Product safety is also ensured through strict adherence to quality assurance and good manufacturing practices principles. This includes testing the product's compatibility with packaging as well as shelf life. Hair conditioners should be examined by the FDA to determine the type and degree of eye irritation that may occur, as well as to ensure that products are not contaminated or will not be contaminated during normal use.
Hair conditioner is a moisturizing agent that adds shine, smooths out strands, and leaves hair feeling soft. It provides a moisture boost they require following a thorough cleanse. In addition, conditioners restore moisture balance. It is used after shampooing because shampoo cleans the hair by removing dirt, oil, and pollution. Conditioner is similar to a hair protector that it is used after a good shampoo to replenish lost moisture and calm hair fibers. The hair density, ingredients, and texture vary, different hair conditioners address different hair needs which results into highest hair conditioner market share in the hair care industry.
Growth in consumer perceptions of a healthy scalp as the key to shiny, lustrous hair is driving the consumer interest toward scalp care products, which in turn increase the demand for scalp care products among consumers who want to restore the health of their hair while also increasing its strength and elasticity. Therefore, the hair conditioner market size is largest with growing popularity of leave-in treatments and masks for hair protection and nourishment, the sales of leave-in conditioners for use after shampoo are rapidly rising. The adoption of hair conditioners is significantly higher among women aged 20 to 30 years, owing to a strong emphasis on self-grooming is one of the current hair conditioner market trends. Furthermore, the fast-paced lifestyle of consumers has led increase in the demand for new products that facilitate easy and quick hair and hygiene management. This, in turn, is creating long-term opportunities for brands to profit lucratively.
The hair conditioner industry is witnessing increase in demand for vegan and cruelty-free products, and brands are responding accordingly. However, along with health and safety concerns, the consumer demographic supporting the “vegan & cruelty-free” trend is looking for environmentally responsible products. Natural substitutes for hair conditioners, such as plant-based and mineral-based ingredients, are becoming increasingly popular. As a result, the major hair conditioner brands are proactively eliminating animal testing from their production procedures to improve their product positioning and boost long-term sales.
The majority of consumer groups prefer hair care products that are in line with their concerns, which provides ample opportunities for brands to capitalize on. For example, consumers who are concerned about split ends, frizzy hair, and rough hair prefer hair conditioner products that provide deep moisturization and conditioning. Hair conditioner brands understand the ever-changing needs of various consumer segments and offer novelty products developed along similar lines. Manufacturers can seamlessly address the appearance-oriented requirements of various consumer groups by introducing new and distinguishable products, keeping consumers engaged with the brand on a regular basis. This will create hair conditioner market opportunity in the industry.
By Type
Rinse-out segment is expected to grow at highest CAGR of 4.8% during the forecast period
Chemical treatments have become popular for altering the style, texture, and color of one's hair. Several skin and hair care products, such as dyes and bleaching solutions, are made up of a combination of chemicals in varying concentrations. While these chemical-based products can help achieve the desired results, they can also have unintended side effects, such as dry, frizzy, and unmanageable hair. As a result, consumers continue to seek effective products that can potentially repair chemically damaged hair while also stimulating the growth of new and healthy hair. Hair conditioners that make strong claims about repairing hair damage are emerging as valuable additions to consumers' hair care regimens. Conditioner adds the right amount of hydration and moisture to hair, increasing its credibility among consumers in terms of repairing chemical damage.
COVID-19 significantly influenced consumer purchasing habits for hair care and other personal care products. The pandemic will increase consumer interest in natural ingredient-based hair conditioner products.
By End User
Women segment is expected to grow at highest CAGR of 4.5% during the forecast period.
The increased need to maintain hygiene and sanitation at manufacturing plants, as well as the increased need to source clean ingredients for hair care products, is expected to play a significant role in product purchases during the pandemic. Consumers avoided purchasing artificial ingredient and preservative-based hair conditioner products prior to the pandemic's outbreak due to the risk of infection on the scalp and hair.
The hair conditioner market analysis is done according to segmentation on the basis of type, end user, distribution channel, and region. On the basis of type, the hair conditioner market segment is categorized into rinse-out, leave-in, deep, and others. As per end user, the hair conditioner market is divided into men, women, and kids. According to distribution channel, it is fragmented into hypermarkets & supermarkets, drug stores or pharmacy, mass merchandiser, department stores, mono-brand stores, specialty stores, and online sales channel. Region wise, the hair conditioner market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Distribution Channel
Mono-brand Stores segment is expected to grow at highest CAGR of 5.2% during the forecast period.
By type, the rinse-out segment garnered the highest hair conditioner market share in 2019, as rinse-out hair conditioners are used to reduce hair damage. On the basis of end user, the women segment is anticipated to dominate the hair conditioner market with the highest share during the forecast period. This is attributed to increase in emphasis on personal care and grooming. Depending on distribution channel, the specialty stores segment led the hair conditioner market in 2019. This is attributed to the fact that specialty stores offer options such as discounts as well as the benefit of immediate gratification. Region wise, Asia-Pacific is expected to dominate the market according to hair conditioner market forecast. Change in fashion trends and increase in awareness regarding the availability of new, more effective, and safer hair care products drive the use of these products; thereby, boosting the Asia-Pacific hair conditioner market growth. This also boosts the hair conditioner market demand in the region.
The prominent industry participants include Estee Lauder Companies, Henkel AG &Co. KGaA, Hindustan Unilever Limited, Johnson & Johnson, Kao Group, L’Oreal S.A., Marico Limited, Natura & Co., Oriflame Holding AG and Procter & Gamble (P&G).
By Regions
Europe dominates the market and is expected to grow at highest CAGR of 5.0% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global hair conditioner market from 2021 to 2027 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Key Market Segments
By Type
- Rinse-out
- Leave-in
- Deep
- Others
By End User
- Men
- Women
- Kids
By Distribution Channel
- Hypermarkets & Supermarkets
- Drug Stores or Pharmacy
- Mass Merchandiser
- Department Stores
- Mono-brand Stores
- Specialty Stores
- Online Sales Channel
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- France
- Netherlands
- Germany
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- United Arab Emirates
- Rest of LAMEA
Hair Conditioner Market Report Highlights
| Aspects | Details |
 By TYPE |
|
 By END USER |
|
 By DISTRIBUTION CHANNEL |
|
 By Region |
|
 Key Market Players | L'Oréal S.A., Marico Ltd, Procter & Gamble (P&G), ESTEE LAUDER COMPANIES, Natura & Co., .Oriflame Holding AG, .Henkel AG & Co. KGaA, Hindustan Unilever Ltd, JOHNSON & JOHNSON, .KAO GROUP |
Analyst Review
The increased awareness of the availability of new, more effective, and safer hair care products, as well as changes in trends, have resulted in a significant increase in the use of these products, which drive the growth of the hair conditioner market. Furthermore, with rise in prevalence of thinning hair and hair loss, hair care products are expected to gain popularity as consumers seek non-surgical procedures and at-home solutions to these problems.
The health and fitness are driving the growth in hair care product segments, particularly hair conditioner, as consumers become more health-conscious and seek out products that are better for them. As a consequence, consumers are seeking to embrace their natural hair, reducing their use of certain hair care products associated with heavy chemical use. As a result, many companies are incorporating consumer and environmental attributes into their hair conditioner brands.
An increase in demand for hair care products as a result of rising hair-related issues such as dry, frizzy, and dull hair as well as an increase in hair fall problems are expected to contribute to the market growth during the forecast period. Specialized hair conditioners are in high demand. Color protect conditioner, for example, is designed for colored and chemically treated hair.
Hair textures differ from person to person, as do hair and scalp issues. Some people have damaged or dry hair, while others have breakage and hair fall issues. Many consumers are becoming aware of the potentially harmful effects of chemical ingredients found in various hair care products. As a result, the demand for organic and products containing natural ingredients is expected to be significant during the forecast period.
The global hair conditioner market size was valued at $8,467.1 million in 2019, and is estimated to reach $10,472 million by 2027.
The CAGR of hair conditioner market is 4.2% from 2021 to 2027.
The base year calculated in the hair conditioner market is 2019.
The top companies in the hair conditioner market are Estee Lauder Companies, Henkel AG &Co. KGaA, Hindustan Unilever Limited, Johnson & Johnson, Kao Group, L’Oreal S.A., Marico Limited, Natura & Co., Oriflame Holding AG and Procter & Gamble (P&G).
The hair conditioner market is segmented into type, end user, distribution channel, and region. On the basis of type, the market is categorized into rinse-out, leave-in, deep and others. As per end user, it is divided into men, women and kids. According to distribution channel, the hair conditioner market is fragmented into hypermarkets & supermarkets, drug stores or pharmacy, mass merchandiser, department stores, mono-brand stores, specialty stores, and online sales channel. Region wise, the market is analyzed into North America (the U.S., Canada, and Mexico), Europe (the UK, France, the Netherlands, Germany, Turkey, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, the United Arab Emirates, and rest of LAMEA).
The market is driven by increased consumer preference for natural and botanical ingredients with functional effects on hair conditioning. Furthermore, consumers in China, India, and Japan have a high level of traditional knowledge of herbs and botanicals, which supports the growth of the hair conditioner market.
Europe region holds the maximum market share of the hair conditioner market. Europe was the highest revenue contributor, accounting for $3,046.5 million in 2019, and is estimated to reach $4,007.6 million by 2027, with a CAGR of 5.0%.
The high cost of several hair conditioner products, as well as the stagnant economic status of various countries, may pose significant challenges for the leading players of the hair conditioner market in the coming years.
The hair conditioner market has been shocked by the COVID-19 crisis. The sales in the first quarter were disappointing, and many stores were closed in 2020. Despite the fact that many industries are suffering as a result of the Covid-19 crisis, with several sectors experiencing a drop in consumer demand, the hair conditioner market is likely to escape undamaged and show promising growth.
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