The global hotel toiletries market was valued at $17.9 billion in 2021, and is projected to reach $50.5 billion by 2031, growing at a CAGR of 10.8% from 2022 to 2031. The hotel toiletries industry refers to the production and supply of personal care items that are provided to guests in hotels and other lodging establishments. These items are typically complimentary and include shampoo, conditioner, body wash, soap, lotion, and other personal care products.
Market Dynamics
Growth in the hospitality sector in the world has significantly boosted the demand for hotel amenities such as bottled water, toiletries, snacks, and others. The hospitality sector has experienced significant growth over the years and is expected to continue to grow in the future. Europe is the major region for the market and the growth is majorly coming from potential markets such as Germany, Italy, and France. According to the report published by the Germany Hotels & Chains Report 2022, the total number of hotel rooms in Germany has increased by 5% and reached 334,562 in the year 2022 if compared with 2018. This growth is driven by several factors, including increase in global travel, rise in disposable incomes, and changes in consumer preferences. One of the key drivers for growth in the hospitality sector is the increase in international travel. The demand for hotel rooms, restaurants, and other hospitality services has increased as more people travel for business and leisure. In addition, developments in low-cost airlines and online travel agencies has made travel accessible and affordable for many people. Another factor contributing to the growth of the hospitality sector is the increase in disposable incomes of consumers. People are likely to travel and spend money on experiences such as dining out and staying in hotels as they have more money to spend. Consumer preferences have also played a significant role in driving growth in the hospitality sector. Many consumers today are looking for unique and personalized experiences when they travel, which has led to the rise of boutique hotels, unique dining experiences, and other specialized hospitality offerings. The rise in growth of the hospitality sector leads to the increased demand for toiletries products in the market. Thus, the growth of the hotel toiletries market size is associated with the developments in the hospitality sector which is expected to continue in the coming years, as more people travel, incomes continue to rise, and consumer preferences continue to evolve.
The prominent players in the hotel industry partner with well-known brands to provide their toiletries in the market. In several cases, hotels produce their own line of branded products to serve the customers. In recent years, there has been a trend toward eco-friendly and sustainable toiletries, with many hotels offering products that are free from harmful chemicals and made from natural or recycled materials. The hotel toiletries industry plays an important role in the hospitality sector, providing guests with a range of personal care items that contribute to their overall comfort and convenience during their stay.
The rise in number of travelers across the globe has impacted the hospitality industry positively. The demand for hotel toiletries has increased as people are increasingly traveling for business and leisure. Many travelers prefer to use amenities provided by the hotel rather than bring their own. Hotel toiletries provide convenience for travelers who may not have the space or desire to pack their own personal care products. Having these items readily available in their hotel room saves time and effort of the customers. Thus, they expect a good toiletries kit during their stays. Hotels often partner with well-known personal care brands to provide their toiletries. This partnership can help promote the brand and increase consumer awareness at the global level.
The market is majorly influenced by some of the growth-related factors such as growth in hospitality sectors all across the world. The number of travelers are increasing every year due to the increased focus of companies in their business expansions. Thus, most of the companies arrange a business trip for their employees to attend meetings and seminars with stakeholders globally. The employees are facilitated with stays and lodging at their respective destinations. Thus, the demand for hotels is growing rapidly, especially in developing economies. These hoteliers are focusing on serving premium amenities to their guests to gain their positive feedback. They offer multiple amenities to their guests in the hotel and rooms such as toiletries, snacks, and others which in turn augmenting the demand for hotel toiletries in the market. The trend is expected to grow during the forecast period and shape the overall market.
Asia-Pacific is the fastest growing market with a CAGR of 12.1% during the hotel toiletries market forecast period. The region offers a lucrative opportunity for the investors to expand their business in the countries such as India, Indonesia, Thailand, and others. In addition, Thailand, Indonesia, Singapore, and others are becoming a main hot-spots for the tourists which ultimately helps hotel industry to grow, The hotel owners are increasing emphasizing on offering services to their guests. Thus, hotels are buying a huge quantity of toiletries in Asia-Pacific which in turn augment the overall hotel toiletries market at global level.
The market in the Asia-Pacific region is experiencing rapid growth. The region is home to some of the world's fastest-growing economies and has a rapidly expanding tourism industry, which has led to an increased demand for hotel toiletries. Several factors are contributing to the hotel toiletries market growth in the Asia-Pacific region. First, there has been a rise in the number of international and domestic tourists traveling to the region. As more people travel, the demand for personal care products such as shampoo, soap, and lotion has increased. Second, there is a growing trend toward eco-friendly and sustainable toiletries in the Asia-Pacific region. Many hotels are responding to this trend by offering biodegradable and organic toiletries that are free from harmful chemicals impacting the overall Hotel Toiletries Market Demand positively.
Segmental Overview
The hotel toiletries market is segmented by type, application, and region. By type, market is bifurcated into single use toiletries and dispensers. By single use toiletries, the market is divided intoshampoo, liquid hand soap, conditioner, body wash, and others. By application, it is divided into small and medium hotels & luxury hotels. By regions, the report has been studied across North America, Europe, Asia-Pacific, and LAMEA. North America includes the U.S., Canada, and Mexico. Europe includes Germany, France, UK, Italy, Spain, Netherlands, and Rest of Europe. Asia-Pacific includes Japan, South Korea, China, India, Australia, and Rest of Asia-Pacific. LAMEA includes Brazil, Argentina, South Africa, and Rest of LAMEA.
By Type
On the basis of type, the market is categorized into single-use toiletries and dispensers. The single-use toiletries hold a major hotel toiletries market share of more than 60.0% and is expected to remain dominant during the forecast period. Single-use toiletries are gaining huge popularity as customers are becoming more specific in terms of their traveling preferences and stays. They are looking for more convenient and pleasant stays and hotels to reduce their efforts while traveling. Thus hoteliers are intensively focusing on providing single-use toiletries to their guests.
By Application
On the basis of application, the market is categorized into small & medium hotels and luxury hotels. The luxury hotels segment was the highest revenue contributor and is expected to remain dominant during the forecast period owing to the premium products offered at the properties.
By Region
Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Netherlands, and Rest of Europe), Asia-Pacific (Japan, China, South Korea, India, Australia, and Rest of Asia-Pacific), LAMEA (Brazil, Argentina, South Africa, and Rest of LAMEA).
Europe dominates the global market in the year 2021, and is expected to retain its position throughout the forecast period. The market in Europe is experiencing growth due to the emergence of new properties and SMEs. Hotel toiletries include bathroom amenities such as shampoo, conditioner, soap, body wash, lotion, and other personal care items that are provided to guests during their stay in the hotels. The growing demand for eco-friendly and sustainable products is the major trend in the market in Europe. Many hotels are now looking to reduce their environmental impact by using eco-friendly toiletries made from natural and biodegradable ingredients. Hotels are also looking for ways to minimize waste by offering eco-friendly packaging of toiletries. Refillable dispensers in guest rooms and using bulk dispensers in public restrooms are few of the products that reduce the amount of single-use packaging. These emerging trends and increasing capitalization from hoteliers to cater to the demand for innovative amenities are driving the growth of the Europe hotel toiletries market.
Competition Analysis
The key players profiled in the global hotel toiletries market include Accent Amenities, Inc., Hancey Cosmetics Co.,Ltd., Kimirica Hunter International Llp, Hara Naturals, Stylevision Hotel Supplies GmbH, Sr Herbal Care, Skw Poshline Sdn Bhd, World Amenities, Pieper Biokosmetik Manufaktur GmbH, and Exotika Guest Amenities.
Recent Product Launch in Hotel Toiletries Market
In April 2022, World Amenities launched its new Nectar collection, Spa Rituals collection, Magnetix dispensing systems, and premium disposable spa slippers to meet the rebound of the hospitality industry's consumer demand. The new collection includes shampoo, conditioner, body wash, hand and body lotion, and cleansing bar.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hotel toiletries market analysis from 2021 to 2031 to identify the prevailing hotel toiletries market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the hotel toiletries market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global hotel toiletries market trends, key players, market segments, application areas, and market growth strategies.
Hotel Toiletries Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 50.5 billion |
 Growth Rate | CAGR of 10.8% |
 Forecast period | 2021 - 2031 |
 Report Pages | 300 |
 By Type |
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 By Application |
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 By Region |
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 Key Market Players | HARA Naturals, World Amenities, Hancey Cosmetics Co.,Ltd., Exotika Guest Amenities, SKW Poshline Sdn Bhd, Pieper Biokosmetik Manufaktur GmbH, Accent Amenities, Inc., SR Herbal Care, Kimirica Hunter International LLP, StyleVision Hotel Supplies GmbH |
Analyst Review
The hotel toiletries market provides an opportunity for hotels to differentiate themselves from their competitors by offering unique and high-quality personal care products. Brand awareness is the key strategic pillar to support market growth. Partnering with well-known personal care brands can help increase brand awareness and customer loyalty. The sale of branded toiletries generates additional revenue for hotels, particularly if they have a loyal customer base. The trend toward eco-friendly and sustainable toiletries provides an opportunity for hotels to demonstrate their commitment to environmental responsibility and attract environmentally conscious guests. Providing high-quality toiletries lead to be expensive, and hotels may need to balance the cost of providing these items with other operational expenses. Thus, the hotel toiletries market offers opportunities for differentiation, brand awareness, revenue generation, and sustainability, and comes with challenges related to cost, logistics, consistency, and brand association.
The hotel toiletries market was valued at $17,853.10 million in 2021 and is estimated to reach $50,495.50 million by 2031
The forecast period in the market report would be 2022-2031.
The market value of the Hotel toiletries market in 2021 is $17,853.1 million.
The year 2021 is the base year calculated in the Hotel toiletries market report.
In recent years, there has been a trend toward eco-friendly and sustainable toiletries, with many hotels offering products that are free from harmful chemicals and made from natural or recycled materials.
The key players profiled in the report include Accent Amenities, Inc., Hancey Cosmetics Co.,Ltd., Kimirica Hunter International Llp, Hara Naturals, Stylevision Hotel Supplies GmbH, Sr Herbal Care, Skw Poshline Sdn Bhd, World Amenities, Pieper Biokosmetik Manufaktur GmbH, and Exotika Guest Amenities.
The COVID-19 pandemic has had a significant impact on the hotel toiletries market, with changes in guest behavior and increased focus on hygiene leading to a shift towards single-use toiletries and a greater emphasis on sustainability.
Europe will dominate the market by the end of 2031.
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