The global immunity boosting food market size was valued at $21,670.0 million in 2020, and is projected to reach $46,947.6 million by 2030, registering a CAGR of 8.2% from 2021 to 2030.
Immunity boosting food serves as a nutritional food that helps boost immunity and improve the gut health of the human body. Immunity boosting food products are mainly extracted from natural ingredients such as super food and probiotics & prebiotics.
A major factor influencing market growth is rising consumer preference for natural products. Rise in concerns of consumers about preventive healthcare and the efficacy of immunity boosting food on health are driving the market growth. Immunity boosting food demand has increased due to an increase in functional food consumption, which, in addition to providing basic nutrition, helps improve health.
Food and beverage industry growth due to increased consumer spending and favorable government support is expected to be a major driving factor for the immunity boosting food market growth. Immunity boosting food market growth is expected to be driven by rise in demand for organic food among health-conscious consumers. However, the perishable nature of immunity boosting food is hindering the growth of the market.
Increase in awareness about health benefits of immunity boosting food combined with rise in geriatric population, is expected to provide a significant growth opportunity. The immunity boosting food market is expected to witness growth, due to an increase in number of rising purchasing ability of healthy food products in consumers.
The rise in sales through online sales channel and increase in elderly population provides excellent opportunities for the growth of the global immunity boosting food market. The rise in demand for probiotic products such as yogurt and kefir, are driving the immunity boosting food market expansion during the forecast period.
By Nature
Organic segment is expected to grow at highest CAGR of 9.2% during the forecast period
COVID-19 had a positive impact on the immunity boosting food market. Immunity boosting food are widely used in a variety of products, including dietary supplements, pharmaceuticals, and nutraceuticals. Products containing immunity boosting food are used to improve muscle mass and immunity. This factor led to a high demand for immunity boosting food products in the market.
Growing health concerns and increased consumer awareness have increased consumer demand for immunity boosting food, resulting in an increase in super food and probiotic products demand. In addition to available medical health supplements, consumers prefer immunity boosting food dietary supplements as they are plant-based.
By Products
Dairy based products segment is expected to grow at highest CAGR of 8.6% during the forecast period.
A significant increase in demand for dietary supplements across all age groups, combined with an increase in global disposable income, is a major driving factor for the market growth. Consumers all over the world are becoming more concerned with changes in their quality of life and are paying close attention to the food they consume. As a result of the increased demand for immunity boosting food products from emerging markets, the immunity boosting food market is expected to provide lucrative opportunities for growth.
According to the immunity boosting food market analysis, the immunity boosting food market is segmented on the basis of nature, product, end use, distribution channel, and region. On the basis of nature, it is categorized into organic and conventional. As per product, it is divided into super food, probiotics & prebiotics, and dairy-based products. According to end use, it is fragmented into infants & children and adults. On the basis of distribution channel, it is categorized into supermarkets & hypermarkets, convenience stores, specialty stores, and online sales channel. Region-wise, the immunity boosting food market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By End Use
Infants & children segment is expected to grow at highest CAGR of 8.4% during the forecast period.
By nature, the conventional segment garnered the highest immunity boosting food market share in 2020, due to low price of conventional immunity boosting food products. On the basis of products, the super food segment is anticipated to dominate with the highest market share according to immunity boosting food market forecast. This is attributed to the growing demand for super food due to therapeutic and functional properties.
By end use, the adults segment led the market with largest share in 2020. This is due to factors such as easy availability and wide acceptability of the immunity boosting food among the elderly population. By distribution channel, the specialty stores segment garnered the highest market share in 2020, due to availability of a wide variety of immunity boosting food in the stores.
By Distribution Channel
Online sales channel segment is expected to grow at highest CAGR of 8.6% during the forecast period.
The most important growth strategy used by market players is product launch, which is followed by collaboration and agreement, expansion, partnership, joint venture, and acquisition. To diversify their product offerings, several businesses have developed innovative products. Product launches are used by a variety of businesses to broaden their market reach and serve international customers.
The prominent immunity boosting food industry players include Danone, Nestle, Cargill, ADM, Fonterra group Cooperative Limited, Associated British Foods Plc, Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company Inc., Pinnacle Foods Corp., Olam International, and Hines Nut Company.
By Regions
Asia-Pacific dominates the market and is expected to grow at highest CAGR of 8.8% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of current immunity boosting food market trends, estimations, and dynamics of the global immunity boosting food market from 2021 to 2030 to identify the prevailing immunity boosting food market opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Key Market Segments
By Nature
- Organic
- Conventional
By Product
- Super food
- Probiotics & Prebiotics
- Dairy based Products
By End Use
- Infants & Children
- Adults
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Sales Channel
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Finland
- Sweden
- Denmark
- Poland
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Singapore
- Australia
- New Zealand
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- Rest of LAMEA
Immunity Boosting Food Market Report Highlights
| Aspects | Details |
 By Nature |
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 By Product |
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 By End Use |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Danone, Hines Nut Company, Archer-Daniels-Midland Company (ADM), Associated British Foods Plc, Dole Food Company, Inc., Cargill, Inc, Nestlé S.A, Blue Diamond Growers, OLAM INTERNATIONAL LIMITED, Diamond Foods, LLC. |
Analyst Review
According to the insights of CXOs of leading companies, a variety of health benefits have been linked to immunity boosting food, which are found in a variety of fruits, vegetables, nuts, seeds, and others can aid in the maintenance of gut health. Its consumption is expected to boost the body's antioxidant levels and aid in cellular health.
Many of the immunity boosting food lower the risk of chronic diseases. They are also important sources of antioxidants, which lower cholesterol levels, protect the cardiovascular system and lower the risk of various diseases with variety of nutrients and vitamins.
Furthermore, few of the immunity boosting food promote bone formation and increase bone mass. They are extracted from the natural food ingredients. This organic and natural immunity boosting food can be consumed by both infants & children and adults, as they do not have any kind of side effects on the human body. All of these factors are expected to contribute to the global immunity boosting food market growth during the forecast period.
The North America immunity boosting food is the largest market. The high demand for immunity boosting food in the pharmaceutical and healthcare industries is propelling the growth in North America. Furthermore, the low retail price and widespread availability of immunity boosting food are fueling the growth in the North America region.
The global immunity boosting food market was valued at $21,670.0 million in 2020, and is projected to reach $46,947.6 million by 2030, registering a CAGR of 8.2% from 2021 to 2030.
The CAGR of Immunity Boosting Food Market is 8.2% from 2021 to 2030.
The sample report of Immunity Boosting Food market is available on the website of Allied Market Research on request.
The forecast period in the report is from 2020 to 2030.
The immunity boosting food market is segmented on the basis of nature, product, end use, distribution channel, and region. On the basis of nature, the market is bifurcated into organic and conventional. As per product, the market is divided into superfood, probiotics & prebiotics, and dairy based product. According to end use, the immunity boosting food market is fragmented into infants & children and adults. On the basis of distribution channel, the market is categorized into supermarkets & hypermarkets, convenience stores, specialty stores, and online sales channel. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Finland, Sweden, Denmark, Poland, Italy, and the rest of Europe), Asia-Pacific (China, Japan, India, Singapore, Australia, New Zealand, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and the rest of LAMEA).
The major players operating in the global immunity boosting food market are Danone, Nestle, Cargill, ADM, Fonterra group Cooperative Limited, Associated British Foods Plc, Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company Inc., Pinnacle Foods Corp., Olam International, and Hines Nut Company.
The North America market holds the maximum share of the Immunity boosting Food Market.
Rise in prevalence of chronic diseases, increase in prevalence of COVID-19 pandemic, technological advancements in the manufacture of immunity boosting food, and rapidly growing elderly population are the primary drivers of growth in this market. The growing demand for immunity boosting food has resulted in increased investment in R&D to investigate new applications for immunity boosting food. The high cost of raw materials and lack of awareness among consumers, on the other hand, are significant factors that are expected to limit the market's growth to some extent.
Immunity boosting food have a positive impact on the market, owing to their importance in strengthening of the immune system. Immunity boosting food, in particular, have been lauded as an effective supplementary method for combating the virus. Immunity boosting food products were in high demand during the COVID-19 pandemic. This indicates that the COVID-19 outbreak had a minor impact on the immunity boosting food market.
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