The global in-car infotainment market size was valued at $21,410 million in 2020, and is projected to reach $37,530.4 million by 2028, registering a CAGR of 7.5% from 2021 to 2028.
In-car infotainment is a complete suite of advanced features that is integrated in cars to provide entertainment, information, connectivity, and communication services. The complete system uses audio/video (A/V) interfaces, touchscreens, keypads, and other types of devices to provide entertainment and information delivery to the drivers and passengers. Advanced infotainment systems facilitate Bluetooth, Wi-Fi connectivity, interactive voice recognition services, live media streaming, and smart technology for mobile integration.
Furthermore, in-car infotainment system typically includes A/V feature and two-way communications tools, standard radio and CD players, as well as hands-free phone connections, vehicle voice commands, and other types of interactive audio or video software-based applications. Moreover, many in-vehicle infotainments systems include rear seat DVD capability that allows passengers to watch movies and other visual media. In addition, another major in-car infotainment component is mobile device connectivity. Newer vehicles stated offer wide range of systems that allow devices like iPhones/smartphones and laptops to connect to a vehicle for passenger use. Many fixed equipped infotainment systems also have security features that prevent drivers from using any video services or other distracting system elements.
The in-car infotainment market has witnessed significant growth and innovation in recent years, driven by increase in demand for connected & immersive entertainment experiences in vehicles. In-car infotainment systems combine various features such as audio, video, navigation, communication, and connectivity to provide a seamless & engaging user experience.
Companies such as Apple and Google have introduced platforms, namely Apple CarPlay and Android Auto, respectively that allow users to connect their smartphones to the in-car infotainment system and access a range of apps, including music streaming, messaging, and navigation, directly from the vehicle's display. This integration enhances convenience, accessibility, and personalization for the users.
In addition, Amazon, with its Alexa voice assistant, and automakers such as BMW and Mercedes-Benz have integrated voice recognition technology into their infotainment systems. This allows drivers and passengers to control various functions and access information using voice commands, reducing distractions, and enhancing safety on the road.
Furthermore, the development of advanced display technologies has significantly transformed the in-car infotainment market. High-resolution touchscreens, augmented reality (AR) displays, and heads-up displays (HUDs) provide visually rich & intuitive interfaces for users to interact with infotainment features and access information in a user-friendly manner.
These instances illustrate the ongoing advancements in the in-car infotainment market, driven by the integration of smartphone connectivity, voice recognition, and advanced display technologies. As technology continues to evolve, the market is expected to witness further innovations & enhancements, offering consumers more engaging & personalized experiences on the go.
COVID-19 Impact Analysis on In-Car Infotainment Industry
The COVID-19 outbreak severely impacted the automotive sector on a global level, which in turn leads to considerable drop in automotive sales, insufficiency of raw material, and others. Many small and big players in the automotive sector are witnessing issues such as halt of production activities, mandated plant closures by the government, and others. Moreover, automotive OEMs and many advanced mobility players have experienced the hardest hit in the automotive world due to COVID-19. This could lead to a direct long-term impact on the automotive industry too due to the macroeconomic trends, changes in consumer behavior, and regulatory developments.
The automotive industries are on the lookout for how changes in consumer behavior may affect the passenger cars sales with countless changes forced upon our day-to-day lives by the COVID-19 pandemic. However, industry leaders are putting constant efforts in R&D activities to bring out the change in in-car infotainment market. For Instance, in 2020, Mercedes-Benz introduced advanced multimedia infotainment system, MBUX, which helps the users in getting all information related to the pandemic on a real-time basis. The infotainment system will enable users to navigate to the nearest COVID-19 testing centers. Furthermore, in 2020, Jaguar Land Rover envisioned a gesture control system for cars reduce the spread of virus.
The global in-car infotainment market is segmented on the basis of installation type, component, and region. OEM and aftermarket are studied under the installation type segment. By component, the market is bifurcated into hardware and software. Hardware is further sub-segmented into audio, display, connectivity, and other. The others segment includes climate control units, automated steering system, and others.
By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key players operating in the global in-car infotainment market are Alps Alpine Co., Ltd., Samsung Electronics Co., Ltd., Panasonic Corporation, Pioneer Corporation, Audi AG, BMW Group, Continental AG, Ford Motor Company, Visteon Corporation and Volkswagen AG.
By Installation Type
Aftermarket segment is projected as the most lucrative segment
Surge in Adoption of Cloud Technology
The growth in demand for safety, comfort, and aesthetic features have led to several technological advancements in vehicles. On of such advancements includes use of cloud supported infotainment system which subsequently increases the comfort level of the passengers inside. End users demand live streaming facility for music, internet radio, and smartphone integration with rapid development in cloud technology and its application. Aggrandized cloud technology has enabled the live media-streaming feature and enhanced convenience of the end users, while using infotainment system. Cloud adoption allows on-demand entertainment from cloud-based sources to in-car infotainment systems instead of local media databases including CD/DVD players and Bluetooth.
In addition, in-vehicle infotainment systems allow storage and sharing of media files such as music, video, and photos over the cloud network and saves local storage space. Therefore, it provides huge impetus to the global in-car infotainment market growth.
By Component
Hardware segment projected as the most lucrative segment
Rise in Adoption of Connected Cars
The government approach toward safety and security of vehicles is changing globally and is imposing various regulations, which are establishing mandates for the auto makers to develop automobiles with pre-installed safety features, which fuels the trend of connected car devices. In addition, growth in information, use of advanced features in vehicles, and telecommunication infrastructure fuels the ongoing trend, which is expected to create ample number of opportunities for the key players operating in the global in-vehicle infotainment market.
Connected vehicles enable cars to communicate via V2X platform with drivers, other vehicles, road infrastructure, and the cloud. These services allow automotive dealers, fleet operators, and drivers to optimize resource usage, improve safety, and automate certain driver functions, while generating valuable data including vehicle performance and road conditions.
Connected vehicles work by collecting information from their surroundings and communicating it to each other, as well as intelligent transportation infrastructure and provide transport authorities with real-time traffic data for better road management and improved infrastructure planning. Thus, increase in the demand for connected car services is majorly due to the demand for basic vehicle connectivity applications, such as real time updates, navigation, and in-car infotainments. Wide adoption of advanced vehicles is expected to open huge opportunities for technological advanced devices globally.
By Region
LAMEA would exhibit the highest CAGR of 9.7% during 2021-2028.
Key Benefits for Stakeholders
- This study presents analytical depiction of the in-car infotainment market analysis along with the current trends and future estimations to depict the imminent investment pockets.
- The overall market potential is determined to understand the profitable trends to gain a stronger foothold.
- The report presents information related to key drivers, restraints, and opportunities of the market with a detailed impact analysis.
- The current market size is quantitatively analyzed from 2020 to 2028 to benchmark the financial competency.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the In-Car Infotainment industry.
In-Car Infotainment Market Report Highlights
| Aspects | Details |
 By Installation Type |
|
 By Component |
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 By Region |
|
 Key Market Players | FORD MOTOR COMPANY, CONTINENTAL AG, ALPS ALPINE CO., LTD., VISTRON CORPORATION, VOLKSWAGEN AG, .SAMSUNG ELECTRONICS CO., LTD., PIONEER CORPORATION, BMW GROUP, AUDI AG, PANASONIC CORPORATION |
Analyst Review
According to the insights of the CXOs of the leading companies, the in-car infotainment market is expected to experience significant growth rate specially in developing regions. This market is in its growth stage and is contributing to a considerable fraction of revenue for the overall automotive industry. This user-friendly technology has increasingly become popular amidst end users. In addition, rise in awareness among consumers is expected to experience rapid growth during the forecast period. The boom in smartphone industry and aggrandized use of cloud technology significantly boosts the growth of the global in-car infotainment market. It has improved system response times, when interacting with infotainment systems. However, lack of seamless connectivity and complexity of in-car infotainment devices limit the growth of the market. Integration of cloud services in in-car infotainment systems facilitate the streaming of media, online system software update, and information access. Such factors impede the growth rate of the market. Furthermore, rise in consumer demand for luxurious features and rise in demand for passenger car, facility of personalized infotainment system, and trend of using connect car devices are some parameters that ensures emerging growth opportunities for the market.
The global in-car infotainment market is segmented on the basis of installation type, component, and region. OEM and aftermarket are studied under the installation type segment. By on component type, the market is bifurcated into hardware and software. Hardware is further sub-segmented into audio, display, connectivity, and other. The others segment includes climate control units, automated steering system, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA
The key growth strategies adopted by the In-Car Infotainment industry players includes product launch, business expansion, collaboration. These strategies opted by various industry players is leading to the growth of the In-Car Infotainment market as well as the players.
The integration of smartphones to the In-Car infotainment systmes is foreseen to drive the demand
The sample for global In-Car Infotainment market report can be obtained on demand from the AMR website. Also, the 24*7 chat support and direct call services are provided to procure the sample report.
There are certain upcoming trends such as advancements in technology such as the itegration of the internet in vehicle and growing adoption of connected cars to boost the market
In 2020, Mercedes-Benz introduced advanced multimedia infotainment system, MBUX, which helps the users in getting all information related to the pandemic on a real-time basis. The infotainment system will enable users to navigate to the nearest COVID-19 testing centers. Furthermore, in 2020, Jaguar Land Rover envisioned a gesture control system for cars to reduce the spread of the virus.
The company profiles of the top market players of In-Car Infotainment market can be obtained from the company profile section mentioned in the report. This section includes analysis of top ten player’s operating in the In-Car Infotainment market
Asia-Pacific region is leading the market presently in terms of revenue and foreseen to maintain it's dominance over the forecast period.
By Installation Type, OEM segment is expacted to gain traction over the forecast period in the global In-Car Infotainment market.
Europe region is expected to provide significant business opportunities for the key players operating in the global In-Car Infotainment market.
In post COVID-19, automotive industry is expected to revive in the near future. Furthermore, amid pandemic industry leaders are trying to formulate different ways to incorporate critical information such as contact information, a list of nearest hospitals/medical centers, and quick reference information for primary symptoms with official local governmental guidance along with enhanced user experience. Thus, such direct and indirect effect of COVID-19 expected to fuel the demand for In-Car Infotainment systmes in near future.
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