The global instant beverage premix market size was valued at $74,830.0 million in 2020, and is projected to reach $137,005.4 million by 2031, registering a CAGR of 6.1% from 2022 to 2031. Instant beverage premixes are easily prepared drinks, which boost metabolism, enhance functionality, and provide healthy hydration. The market is primarily segmented into product type including instant coffee, instant milk, instant tea, and instant health drinks and soups. Growth in health awareness and increase in concern over obesity drive the for instant beverage premix market demand.
In the instant beverage premix market, the premixes are available in the form of powder, paste, and granules, which contain cocoa, edible acids, vitamins, vegetable extracts, fruit powders, and aromatizing agents. Moreover, these instant beverage premixes are generally mixed with water or milk. Some of the major benefits of instant beverage premixes include, enhances brain functionality, boosts metabolism, and provides healthy hydration. These benefits of drinks prepared by instant beverage premixes have increased their adoption rate. In the market, the beverages are available as premixes-mixed drinks, whereas others are available in the form of powdered beverages, such as sugar-based and sugar free forms.
According to the instant beverage premix market analysis, the market is segmented on the basis of product type, function, distribution channel, and region. On the basis of product type, the market is classified into instant coffee, instant tea, instant milk, instant health drinks, soups, and others. On the basis of function, the market is segmented into plain and flavored. On the basis of distribution channel, it is categorized into supermarkets & hypermarkets, convenience stores, specialty stores, and online sales channel. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of product type, instant coffee premix has witnessed higher demand potential. This segment has a high rate of adoption in the global instant beverage premix market due to its appealing taste and aromatizing aroma.
Instant tea premix is the next segment, which generates the highest revenue and is expected to register a higher growth rate in the coming years. Green tea offers various health benefits to consumers, such as weight loss and also helps regulate glucose levels in the body. Increase in adoption of instant premixes in the corporate sector makes the market as one of the lucrative targets for investment. Instant health drinks, such as protein shakes is a major attractive sector, as people are becoming more health conscious. These are the key dynamics affecting the market.
By Product Type
Instant Health Drinks segment is expected to grow at highest CAGR of 6.8% during the forecast period
Also, the instant milk segment is projected to witness the highest growth during the forecast period both, in terms of value and volume, as it has a normally longer shelf life as compared to regular liquid milk. It comprises high nutritional compositions that include proteins, vitamins, potassium, and minerals. Consumers use instant milk powders due to its longer shelf life, which make it easy for consumers to store for a long time. The instant powdered milk is available at cheaper rates as compared to fresh milk, which increases the growth of the segment in the global market.
On the basis of function, the flavored segment is the fastest growing segment in the global market. This is attributed to the growing consumer preference for flavored beverages. Depending on distribution channel, the specialty stores segment led the market in 2020. This is attributed to the fact that specialty stores offer options such as discounts and convenience of instant gratification.
By Function
Flavored segment is expected to grow at highest CAGR of 6.3% during the forecast period.
Based on region, the market in Asia-Pacific has prospered due to the increased awareness about obesity and health benefits, offered by the instant beverage premix. The Asia-Pacific market is projected to grow at the highest rate as compared to other regions during the instant beverage premix market forecast.
Key players profiled in the instant beverage premix market include, Ito En Ltd, The Republic of Tea Inc., Suntory Beverage & Food Ltd., The Coca-Cola Co., Monster Beverage Co., Keurig Green Mountain Inc., Dunkin’ Brands Group Inc., Starbucks Corp., PepsiCo Inc., and Ajinomoto General Foods Inc.
By Distribution Channel
Online Sales Channel segment is expected to grow at highest CAGR of 6.8% during the forecast period.
Other key players (not profiled in the report) in the market value chain include, Neel Beverages Pvt. Ltd., Kafex Foods Private Limited, Nandram Corporation, and Plus Beverages.
Leading players in the global market have adopted various strategies to achieve additional instant beverage premix market share. The key market players profiled in the instant beverage premix industry have adopted product launch, joint venture, acquisition, partnership, expansion, and investment as their key strategies.
By Regions
Asia-Pacific dominates the market and is expected to grow at highest CAGR of 6.6% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current instant beverage premix market trends, estimations, and dynamics from 2022 to 2031 to assist to identify the prevailing instant beverage premix market opportunities.
- Major countries in each region are mapped according to the individual market revenue.
- The region-wise and country-wise market conditions are comprehensively analyzed.
- This study evaluates the competitive landscape and the value chain analysis to understand the competitive environment across geographies.
- An in-depth analysis of each segment of the market is provided to assist the prevailing market opportunities.
Instant Beverage Premix Market Report Highlights
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Analyst Review
To enhance the shelf life and other qualities of instant beverage premix, it incorporates a variety of preservatives and other ingredients. Instant beverage premixes are available in the form of powder, paste, and granules. Moreover, these instant beverage premixes are generally mixed with water or milk. In the market, beverages are available as premixes-mixed drinks, whereas others are available in the form of powdered beverages such as sugar-based and sugar-free forms.
Companies such as Ito En Ltd., The Republic of Tea Inc., Suntory Beverage & Food Ltd., The Coca-Cola Co., Monster Beverage Co., Keurig Green Mountain Inc., Dunkin’ Brands Group Inc., Starbucks Corp., PepsiCo Inc., and Ajinomoto General Foods Inc. have adopted several key business strategies to increase their market share in the global instant beverage premixes market. The Republic of Tea Inc. introduced Sun green teas designed for optimal mind benefits. Moreover, several other companies, such as Ajinomoto General Foods and Starbucks, are launching varieties of beverages with greater health benefits, which attract consumers. Other companies such as, The Coca Cola Company acquired a 16.07% equity stake of the Monster Beverage Company in 2014, by diversifying its portfolio and transferring its business line of non-energy business to The Coca Cola Company.
Preference for instant coffee has witnessed higher demand potential. This segment has a high rate of adoption in the global instant beverage premix market due to its appealing taste and aromatizing aroma. Instant tea is the next segment, which generated the highest revenue, is also expected to register higher growth rate in the coming years. Green tea offers various health benefits to consumers, such as reduce weight loss and help regulate glucose levels in the body.
Increase in adoption of instant premixes in the corporate sector made the instant beverage premix segment as one of the lucrative targets for investment. Instant health drinks such as protein shakes is a major attractive sector as people are concentrating more on their health.
The global instant beverage premix market was valued at $74,830.0 million in 2020, and is projected to reach $137,005.4 million by 2031, registering a CAGR of 6.1% from 2022 to 2031.
The forecast period in the instant beverage premix market report is from 2022 to 2031.
The base year calculated in the instant beverage premix market report is 2020.
Key players profiled in the instant beverage premix market include, Ito En Ltd, The Republic of Tea Inc., Suntory Beverage & Food Ltd., The Coca-Cola Co., Monster Beverage Co., Keurig Green Mountain Inc., Dunkin’ Brands Group Inc., Starbucks Corp., PepsiCo Inc., and Ajinomoto General Foods Inc
The most influencing segment growing in the instant beverage premix market report is instant coffee premix.
Asia-Pacific holds the maximum market share of the instant beverage premix market.
The company profile has been selected on the basis of key developments such as partnership, product launch, merger and acquisition.
The global instant beverage premix market was valued at $74,830.0 million in 2020
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