Interactive Kiosk Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, Display Size and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2020-2027

Interactive Kiosk Market Outlook – 2027 

The global interactive kiosk market size was valued at $14.76 billion in 2018, and is projected to reach $32.51 billion by 2027, growing at a CAGR of 9.1% from 2020 to 2027. Interactive kiosk is a self-service device or a computer terminal deployed in public sector and helps users to interact with digital content and information through user friendly interface. Interactive kiosks are used for retail sales, bill payment, wayfinding, information sharing, and tourism. These kiosks are used in multiple application areas from healthcare and travel industries, as they help obtain personal information easily from the users. 

The emergence of advanced technologies offers enhanced visualizations in several industry verticals including education, corporate, retail, sports & entertainment, transportation, and others. In addition, interactive kiosk allows customers to get control over their purchasing decisions, which will ensure higher degree of customer satisfaction, and also is able to capture large number of customers. Self-service devices are technological interfaces that enable customers to utilize a service independently without intervention of service provider. The prominent factors impacting on the self-service kiosk industry include rise in demand for self-service machines & automated devices, wireless communication, technology advancements, and remote management. 

Increase in demand for automated systems fuels the growth of the interactive kiosk market, as the seamless performance of the self-service machines enhances the overall customer satisfaction and reduces the operational time as compared to manual services. In addition, interactive kiosk technology has become emerging area of the retail industry. Such systems provide moving brand experience inside or outside the brick and mortar location. Thus, adoption of interactive systems in retail applications is also expected to fuel the growth of the interactive kiosk market.

The growth of the global interactive kiosk market is further driven by rise in need for digital signage and advertising platforms. Kiosks provide an interactive and engaging medium for businesses to display targeted advertisements, promotions, and informational content. With advancements in display technology and the ability to integrate multimedia elements, interactive kiosks have become an attractive choice for advertisers looking to capture the attention of consumers in public spaces. In addition, the COVID-19 pandemic has acted as a catalyst for the adoption of interactive kiosks. These kiosks offer contactless interactions, allowing users to access information and perform transactions without physical contact. The emphasis on hygiene and social distancing measures has accelerated the deployment of touchless solutions, further driving the demand for interactive kiosks.

Furthermore, consumers shift toward adoption of self-service systems is contributing to the growth of the interactive kiosk industry, as these systems facilitate users with quick and fast services without intervention of representative and eliminate the waiting time. Moreover, rapid developments in touch-enabled technologies drive the interactive display market growth.

However, stringent government regulations and high initial investment associated with self-service kiosk hamper the growth of the market. These regulations encompass a range of factors, including safety standards, accessibility guidelines, data privacy and security measures, permitting and licensing procedures, and content and advertising regulations. Adhering to these regulations involves additional costs and complexities for kiosk manufacturers and operators. Moreover, high initial investment needed for developing and deploying self-service kiosks acts as a deterrent of the market. These factors, consisting of the burden of regulatory compliance and the substantial initial costs, present significant challenges to the growth of the interactive kiosk market.

Another restraint is the potential security risks associated with interactive kiosks. As these kiosks handle sensitive user information, there is a need for robust security measures to protect against data breaches and unauthorized access. Ensuring the security and privacy of user data is crucial for maintaining trust and confidence in interactive kiosk solutions.

Despite these challenges, the interactive kiosk market presents several opportunities for growth. Advancements in technology, such as artificial intelligence, machine learning, and Internet of Things (IoT), are enabling the development of more sophisticated and personalized kiosk experiences. These technologies can enhance the capabilities of interactive kiosks by enabling facial recognition, voice interactions, and customized recommendations based on user preferences. Furthermore, the integration of mobile connectivity and mobile payment options open up new opportunities for interactive kiosks. By allowing users to access kiosk services through their smartphones and make payments using mobile wallets, businesses can cater to the growing preference for mobile-centric interactions and enhance convenience for users.

The integration of Global Positioning System (GPS) technology into interactive kiosks, particularly tele-kiosks, creates lucrative growth opportunities for the interactive kiosk market outlook. By leveraging GPS, these kiosks can provide enhanced navigation and wayfinding, offer personalized recommendations based on location, deliver geographically contextualized information, enable proximity-based advertising, and gather valuable geolocation data for analytics. This advancement enhances user experiences, improves operational efficiency, increases customer satisfaction, and drives revenue growth for businesses. With GPS-enabled tele-kiosks, the interactive kiosk market can tap into the growing demand for location-based services and provide valuable solutions across various industries, fueling its expansion and profitability.

Furthermore, consumers shift toward adoption of self-service systems is also contributing to the growth of the interactive kiosk market, as these systems facilitate users with quick and fast services without intervention of representative and eliminate the waiting time. Moreover, the rapid developments in touch enabled technologies drive the interactive display market growth. However, stringent government regulations and high initial investment associated with self-service kiosk hampers the growth of the interactive kiosk market. Nonetheless, advancement in interactive kiosk such as tele-kiosks with global positioning system (GPS) technology is expected to provide lucrative growth opportunities to the interactive kiosk market.

Segment Overview

The interactive kiosk market is segmented on the basis of type, display size, industry vertical, and region. Based on type, the market is divided into bank kiosks, self-service kiosks, and vending kiosks. The self-service kiosk segment is further sub-segmented into information kiosk, self-checkout kiosk, ticketing kiosk, photo kiosks, patient information kiosks, check-in kiosks, employment kiosk, and others. The vending kiosk segment includes food & beverage kiosk and others. In 2018, the self-service kiosk segment secured leading position in terms of value and volume, and is expected to follow same trend during the forecast period. 

By display size, the market is segmented by less than 17 inch, 17 inch to 19 inch, 20 inch to 22 inch, 23 inch to 25 inch, 26 inch to 30 inch, 31 inch to 34 inch, 35 inch to 40 inch, 41 inch to 44 inch, 45 inch to 49 inch, 50 inch to 55 inch, and more than 55 inch. By industry vertical, the market is divided into retail, entertainment, healthcare, BFSI, government, transportation, and others. 

 

By region, the interactive kiosk market trends are analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is studied across the U.S., Mexico, and Canada. Europe is analyzed across the UK, Germany, France, and the rest of Europe. The countries covered under Asia-Pacific are China, Taiwan, Japan, South Korea, and rest of Asia-Pacific, while LAMEA includes Latin America, the Middle East, and Africa. In addition, the report covers country-wise cross-sectional analysis of the products and industry vertical segments.

 

Top Impacting Factors

The significant factors impacting in the interactive kiosk market include increase in demand for interactive system in the retail sector, rise in interest of customers in self-service system, surge in adoption of automated systems, and rapid developments in touch enabled technology which drives the growth of market. However, stringent government regulations and high cost associated with self-service kiosk are expected to hinder the interactive kiosk market growth. Conversely, increase in adoption of tele-kiosks with global positioning system (GPS) technology are projected to offer remunerative interactive kiosk market opportunities. Each of these factors is anticipated to have a definite impact on the market during the forecast period. 

Competitive Analysis

The key players profiled in the report include NCR Corporation, Kiosk Information Systems, Advantech Co., Ltd., Meridian Kiosk, Advanced Kiosks, Diebold Nixdorf Incorporated, Source Technologies, TouchScreen Solutions, Embross, and REDYREF. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their position in the interactive kiosk industry.

Key Benefits For Stakeholders:

• This study comprises analytical depiction of the global interactive kiosk market size along with the current trends and future estimations to depict the imminent investment pockets.
• The overall interactive kiosk market analysis is determined to understand the profitable trends to gain a stronger foothold.
• The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
• The interactive kiosk market forecast is quantitatively analyzed from 2020 to 2027 to benchmark the financial competency.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
• The report includes the interactive kiosk market share of key vendors and market trends.

  Interactive Kiosk Market Report Highlights