Kombucha Tea Market Outlook: 2028
The global kombucha tea market size was valued at $2.3 billion in 2020, and is projected to reach $4.5 billion by 2028, registering a CAGR of 8.6% from 2021 to 2028.
Kombucha tea is a fermented beverage, which is traditionally prepared by fermenting black tea and green tea with a symbiotic culture of yeast and bacteria (SCOBY). It is widely classified as a functional beverage that contains vitamins, amino acids, and other nutrients, imparting various health benefits such as enhanced immunity, and reduced risk of cancer. It exhibits a sweet and sour taste after fermentation. In addition, it has fizzy sensation, making it an ideal carbonated functional beverage providing all health benefits. It is available in different flavors, including pineapple, lemon, and ginger.
The global kombucha tea market growth is driven by rise in consumer focus toward adopting healthy lifestyle and multiple health benefits associated with kombuchatea. For instance, kombucha tea helps to reduce weight, curesheadache & body pain, decreases cholesterol levels, and minimizes the chances of heart attacks. However, easy availability of substitutes of kombucha tea is restricting the growth of the market. On the contrary, surge in demand for organic kombucha tea is anticipated to offer remunerative opportunity for the growth of the market during the forecast period.
The global kombucha tea market is segmented into product type, nature, sales channel, and region. By product type, the market is bifurcated into regular and flavored. Depending on nature, it is divided into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, online store, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia & New Zealand,and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
By Product Type
The Flavoured segment dominates the global kombucha tea market and is expected to retain its dominance throughout the forecast period.
On the basis of product type, theflavoredsegment accounted for the highestmarket share in 2020, and is expected to continue this trend during the kombucha tea forecast period. This is attributed to the fact that flavored kombucha tea isa blend of flavorssuch as lemon, mint ginger, and berries that gives a different taste than the regular kombucha tea, thus significantly increasing its consumption among consumers.
Depending onnature, the conventionalsegment dominated the global kombucha teamarket in 2019, due to easy availability of kombucha tea in the market through various sales channels, including supermarket, specialty store, convenience store, and online stores. However, the organic segmentis projected to grow at a notable rate during the forecast period.
By Nature
The Conventional segment dominates the global kombucha tea market and is expected to retain its dominance throughout the forecast period.
As per distribution channel, the supermarket/hypermarket segment registered the highest kombucha tea market share in 2019. Hypermarket/supermarket is gaining high popularity, owing to availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing are boosting the popularity of supermarket/hypermarkets in developed and developing regions. Furthermore, these stores offer variety of brands in a product category, including kombucha tea, thus offering more options for customers to buy kombucha tea as per their choice of flavors. However, the online segment is expected to witness a significant growth during the forecast period.
Region wise, North Americagarnered the highest market share in 2019, due to rise in adoption of healthy lifestyle in the region, which leads to rise indemand for kombucha tea. However, Europe is anticipated to exhibit fastest growth during the kombucha tea market forecast year.
By Distribution Channel
The Supermarket/Hypermarket segment dominates the global kombucha tea market and is expected to retain its dominance throughout the forecast period.
COVID-19 Impact Analysis
- The COVID-19 has positively impacted the growth of the kombucha tea market.
- This is attributed to the fact that during the COVID-19 outbreak, consumers have become more concerned about their overall health and wellness, as COVID-19 has impacted the mental and physical well-being.
- Consumers across the globe are now seeking for healthy and wellness food & beverages, including functional beverages such as kombucha tea to keep themselves healthy. Kombucha Tea Market
By Region2028North AmericaEuropeAsia-PacificLAMEAThe North America segment dominates the global kombucha tea market and is expected to retain its dominance throughout the forecast period.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current kombucha tea market trends, estimations, and dynamics of the market size from 2021 to 2028 to identify the prevailing opportunities.
- The key countries in four major regions have been mapped dependingon their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing kombucha tea market opportunities.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes regional as well as global kombucha tea market analysis, key players, market segments, application areas, and growth strategies.
Kombucha Tea Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Nature |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | LIVE SODA, LLC, PEPSICO, INC., REMEDY DRINKS, GT’S LIVING FOODS, MARIN KOMBUCHA, TOYO KOMBUCHA, HUMM KOMBUCHA, LLC, THE COCA-COLA COMPANY, ASHEVILLE KOMBUCHA MAMAS, LLC, BREW DR. KOMBUCHA |
Analyst Review
The global kombucha tea market has witnessed significant growth over the years and is expected to grow at a steady pace during the forecast period. This is attributable to rise in number of health-conscious consumers across the globe who are increasingly willing to spend on health & wellness products, including kombucha tea.
The key market players operating in the global kombucha tea market have adopted key developmental strategies such as product launch to fuel the demand for kombucha tea globally. In addition, they have emphasized on continuous innovations in their products such as ready-to-drink kombucha tea, flavored kombucha tea, and unsweetened kombucha tea to maintain a strong foothold in the market.
Rise in adoption of kombucha tea in various restaurants & bars to serve to their customers and surge in adoption of organic kombucha tea among consumers are anticipated to offer potential growth opportunities for the kombucha tea market during the forecast period.
The global kombucha tea market size was valued at $2.3 billion in 2020.
The global kombucha tea market projected to register a CAGR of 8.6% from 2021 to 2028.
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The forecast period in the market report was considered from the year 2021 to 2028
The global kombucha tea market is segmented into product type, nature, sales channel, and region.
The major players operating in the kombucha tea market include Asheville Kombucha Mamas, LL, The Coca-Cola Company, GT’s Living Foods, Humm Kombucha, LIVE Kombucha Soda, Marin Kombucha, Remedy Drinks, Toyo Kombucha, PepsiCo. and Brew Dr. Kombucha.
The flavored kombucha tea is the upcoming trend in the kombucha tea market.
North America garnered the highest kombucha tea market share in 2020.
North America garnered the highest kombucha tea market share in 2020.
After COVID-19 outbreak, Consumers across the globe are now seeking for healthy and wellness food & beverages, including functional beverages such as kombucha tea to keep themselves healthy which is expected to drive the market growth.
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