The light beer market size was valued at $285,334million in 2019, and is expected to garner $338,833million by 2027, registering a CAGR of 2.9% from 2021 to 2027.
There is a significant rise in consumption of beer by people aged between 18 and 25 years. The approximate number of middle- and old-aged men has more or less remained the same, whereas there is an increase in the number of women. According to the United Nations, the global youth population is expected to rise by 7% to 1.3 million before 2030, which in turn is expected to drive the light beer market. The trend of drinking among women has been gaining acceptance across the globe due to financial independence and increase in social and professional gatherings. This factor majorly fuels the light beer market. On-premise distribution channels, such as restaurants, cafes, disco, and bars, serve beer and special cocktails containing light beer. The on-premise distribution channels have witnessed higher demand with rise in disposable income and change in consumer preferences. Increment in the number of restaurants and bars have resulted in greater consumption of these beverages, as people increasingly prefer on-premise drinking rather than off-premise drinking.
The raw materials used in beer manufacturing are affected by volatile prices, which in turn impedes the light beer market growth. These beverages are produced from crops, which are not produced adequately due to draught and other environmental issues, thus creating a supply–demand gap in the industry. This factor lowers their production as well as increases product pricings, which impede the growth of the market. Recent developments in honey-derived products appear to be a viable alternative to produce innovative alcoholic drinks for consumers, and drive the growth of this industry in future. Through fermentation of honey beer, many innovative drinks, such as sherry type wine, fruit-honey wine, and different types of meads are obtained. These products are launched in various flavors depending on the floral source of the honey, the yeast used in the fermentation, and use of different additives. For instance, Anheuser-Busch introduced Natural Light Naturdays Strawberry Lemonade Beer in the U.S. market to increase its market penetration. By incorporating this method, new innovative products are generated, which suit customer preferences and are available as premium products. As beer can be made by such techniques and since beer is considered to be among the highest quality, sophisticated, and premium alcoholic beverages, it has a huge opportunity to be successful in the light beer market.
By Production
The Micro brewery segment would witness the fastest growth, registering a CAGR of 3.40% during the forecast.
On the basis of production, the craft brewery segment accounted for the maximum light beer market share in 2019. This is attributed to increase in production volume for craft beer in America by 5% in the first two quarters of 2017; however, it was slightly less than the growth achieved in the mid of 2016. According to the Chief Economist of the Brewers Association, the growth rate for small craft brewers has been estimated to be progressive in the coming five years in the matured beer market. The number of craft breweries in the U.S. and Europe accounted for 86% of total craft breweries, globally. This was mainly due to the growing consumer preference for craft beer.
By Package
Glass segment would witness the fastest growth, registering a CAGR of 3.30% during the forecast period.
On the basis of package, the pet bottle segment accounted for the maximum light beer market share in 2019. This is attributed to the fact that various beer manufacturers have started switching from glass bottles to PET packaging owing to its superior physical properties such as high design flexibility, lightweight, and recyclability. PET bottles are up to 86% lighter as compared to their glass counterpart, which is expected to significantly improve supply chain performance; thereby, reducing packaging related production cost. Moreover, PET bottles provide high impermeability to gases; and thus, provide high resistance to oxygen uptake and carbon dioxide loss, thereby providing a shelf life up to six months.
By Distribution Channel
Speciality Stores segment would witness the fastest growth, registering a CAGR of 3.70% during the forecast period.
On the basis of distribution channel, the hypermarkets and supermarkets segment accounted for the maximum light beer market share in 2019. This is attributed to the availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts the popularity of hypermarkets in the developed and the developing regions.
By Region
Asia-Pacific segment would witness the fastest growth, registering a CAGR of 4.40% during the forecast period.
The players operating in the global light beer industry have adopted new product launch as their key developmental strategy to expand their market share, increase profitability, and remain competitive in the light beer market. The key players profiled in the report include ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh, and ErdingerWeibbrau.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current light beer market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth light beer market analysis and the market size and segmentation assist to determinethe prevailing light beer market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the light beer industry.
Light Beer Market Report Highlights
| Aspects | Details |
 By Production |
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 By Package |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | MILLERCOORS, ABINBEV, CARLSBERG, ERDINGERWEIBBRAU, CROWN IMPORTS, SUNTORY BEER, HEINKEIN, PABST, GUINNESS, ASAHI BREWERIES |
Analyst Review
According to the CXOs of prominent companies, increasing inclination of people toward alcoholic beverages has changed the market dynamics. Light beer is one of the most commonly consumed beverages among younger generation during social gatherings and parties. Moreover, light beer consumption has witnessed an upsurge among female consumers, which has in turn spiked the market growth. In developing regions, such as China and India, the market holds lucrative potential for growth in future. In addition, increase in working young population and growth in disposable income have stimulated the market growth. Furthermore, there is an increasing trend of consuming light beer, owing to its low alcohol, and calorie content and health consciousness. Changing lifestyles of consumers has fostered the growth of the premium market. Consumers have increasingly opted for premium beers, which are expensive and have refined flavors to maintain their social status. Recent developments in honey-derived products appear to be a viable alternative to produce innovative alcoholic drinks for consumers, and drive the future growth of this industry. Through fermentation of honey beer, many innovative drinks, such as sherry type wine, fruit-honey wine, and different types of meads are obtained. These products are launched in various flavors depending on the floral source of the honey, the yeast used in the fermentation, and use of different additives
Brewing companies need to address the rapidly changing demands of consumers to gain a stronger foothold in the market. Collaborations and acquisitions are the key strategies followed by market players to sustain the intense competition in the industry, as in-house capacity building is believed to be difficult for novice players in the market.
The raw materials used in beer manufacturing are affected by volatile prices, which in turn impedes the market growth. These beverages are produced from crops, which are not produced adequately due to draught and other environmental issues, thus creating a supply–demand gap in the industry. This factor lowers their production as well as increases product pricings, which impede the growth of the market.
The light beer market size was valued at $285,334 million in 2019, and is expected to garner $338,833 million by 2027, registering a CAGR of 2.9% from 2021 to 2027. There is a significant rise in consumption of beer by people aged between 18 and 25 years. The approximate number of middle- and old-aged men has more or less remained the same, whereas there is an increase in the number of women
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The CAGR of Light Beer Market is 2.9% from 2021 to 2027. The on-premise distribution channels have witnessed higher demand with rise in disposable income and change in consumer preferences. Increment in the number of restaurants and bars have resulted in greater consumption of these beverages, as people increasingly prefer on-premise drinking rather than off-premise drinking.
The global light beer market is segmented into production, package, distribution channel, and region. Based on production, the market is categorized into macro-brewery, micro-brewery, craft brewery, chips, and others. Based on package, the market is categorized into glass, pet bottle, metal can, and others. Based on distribution channel, the market is fragmented into hypermarkets & supermarket, on-trade, specialty stores, convenience store, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA
The key trends in the Light Beer market report are changing consumer preferences, rise in youth population and average number of female drinkers, and Increase in number of on-premise distribution channels.
The key players profiled in the report include ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh, and ErdingerWeibbrau.
The COVID-19 pandemic has disturbed the distribution channel, and production capacity of Light beer producing company, whereas it has also hampered the on-premise sales of light beer due to lockdown in various countries across globe.
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