Massage Equipment Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Product, by End User, by Distribution channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

The global massage equipment market size was valued at $6,535.4 million in 2021 and is estimated to reach $15,083.6 million by 2031, registering a CAGR of 8.9% from 2022 to 2031.

Massagers are tool, device or machines that help to achieve a relaxing massage in the comfort of home. These equipment can be electrical and non-electrical. For instance, electric massager makes use of the electricity to rotate part of the machine to vibrate at a given frequency, thereby providing relaxing sensation to the body. The use of massage equipment reduces inflammation by turning on genes that naturally reduce swelling, eases muscular tension by improving blood flow, lessens pain by reducing biological components that prolong pain, and speeds up recovery by activating mitochondria.

Owing to growth of sedentary lifestyle, the working population is expected to invite many lifestyle physical ailments including back and body pain. Awareness regarding the availability and benefits of electric massagers has grown among the consumers owing to growth in online health sector internationally and also consumers are paying more attention than before toward their body to remain healthy, which is propelling the massage equipment market demand.

Electric massager has proven to be an excellent therapy for muscle and joint pain as it aids in preventing and relieving serious problems related to cold shoulder, back pain, arthritis, and spondylitis in the future. Moreover, it helps in treating severe headaches and migraine. Furthermore, a head massage directly relaxes the brain, a neck & face massage presses dots on the jaws and nerves to relieve the pain. Thus, above mentioned benefits of the massage equipment are likely to support the massage equipment market growth during the forecast period.

High cost of the electrical massagers, lack of awareness regarding the benefits of the massages and rise in popularity for the substituting methods or practices for pain relief and relaxation including aromatherapy are likely to hinder the growth of the massage equipment market during the forecast period.

 According to the massage equipment market analysis, the massage equipment market is segmented into type, product, end user, distribution channel, and region. By type, it is segregated into electric and non-electric. On the basis of product, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers, and others. By end user, it is segregated into residential and commercial. On the basis of distribution channel, the market is categorized into hypermarket & supermarket, specialty stores, online sales channel, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific (China, India, Japan, Australia and New Zealand, South Korea, ASEAN and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia and Rest of LAMEA).

According to the massage equipment market trends, on the basis of type, the electric segment was the highest contributor to the market, with $1,532.9 million in 2021, and is estimated to reach $2,943.9 million by 2031, at a CAGR of 6.9% during the forecast period. Changing lifestyle of the consumers are bringing the need for such products as now physical activities have reduced in daily routine of many people whether its youth, adults or old aged people due to which people are going through stress & anxiety and sometimes face muscle pain & other problems also. Consumers prefer to use electric massagers to reduce pain, stress, anxiety, and to improve blood circulation. People occasionally use massagers at the end of a long day after an intense workout. Thus, above mentioned factors are likely to shape the growth of the market through electrical segment during the forecast period.

According to the massage equipment market analysis, on the basis of product, head massagers segment was the significant contributor to the market and is estimated to reach $664.1 million by 2031, at a CAGR of 7.3% during the forecast period. The primary factor driving the growth of the market is the rise in population toward massage treatment, with increased awareness regarding anxiety & depression and massage treatment. The growth in popularity of massage therapies and its instant benefits have prompted people to buy massagers at home, including head massagers, which further contribute toward the growth of the market through head massagers segment.

According to end user, the commercial segment was the highest contributor to the market, with $4,577.2 million in 2021 and is expected grow at a CAGR of 8.7% during the forecast period. Rising consumer awareness regarding the health benefit of having body massage is fostering the demand for massages in the commercial areas as well. As these massagers activates entire body, relieves tiredness quickly, soothes insomnia efficiently, enhances digestion, and increases blood flow to stay healthy. Furthermore, rising economic growth of various developing countries is further boosting the demand for body massage in the commercial segment, which is fostering the market growth.

According to the massage equipment market trends, on the basis of distribution channel, the online sales channel segment was the significant contributor to the market, with $ 832.7 million in 2021, and is estimated to reach $2,380.5 million by 2031, at a CAGR of 11.2% during the forecast period. Online sales channels are widely accepted by consumers in the developed countries of North America and Europe due to an increase in mobile phone adoption and an increase in Internet penetration. Electric massagers can be conveniently sold via online sales channels. Rigorous online marketing has increased the popularity of this distribution channel in recent years, complemented by vast options, availability of detailed information, discount & free home delivery offered by various e-commerce platforms. Thus, online sales channel is likely to supplement the growth of the market during the forecast period.

 

                      

According to the massage equipment market opportunities, region wise, North America garnered the major massage equipment market share in 2021, and is expected to maintain its share throughout North America massage equipment market forecast period. The growth in hectic lifestyle of consumers is expected to be a major factor driving the growth of the massage equipment market in the region, owing to rise in population of desk job workers where back pain and muscle pain is a common issue among the region's working population. Furthermore, after a long day at work, very few customers prefer to go to a health spa and spend money on a personal masseuse, so most of the people choose to buy massager chairs, massager sofas and others at home, which further supplementing to the growth of the North America massage equipment market during the forecast period.

The players operating in the global massage equipment industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report RoboTouch, HoMedics, OSIM International Pte. Ltd., JSB Wellness, Beurer, Dr. Physio, LG Electronics Inc., Luraco Technologies Corporation, Medisana gmbh, Medmassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Shenzhen Relcare Electronics, and Zyllion.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the massage equipment market analysis from 2021 to 2031 to identify the prevailing massage equipment market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the massage equipment market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global massage equipment market trends, key players, market segments, application areas, and market growth strategies.

  Massage Equipment Market Report Highlights