The global matcha tea market was valued at $2,454.3 million in 2019, and is projected to reach $4,480.5 million by 2027, registering a CAGR of 7.1%
Matcha tea is a type of green tea that is made by picking young tea leaves and then grinding these tea leaves into a bright green powder. It is a form of Japanese green tea, which is available in powdered and liquid forms. This tea exhibits a mellow and smooth flavor. It is obtained from Camellia sinensis plant that is harvested in China and Japan, due to its climatic and soil conditions.
The global matcha tea market growth is driven by rise in consumer focus toward adopting healthy lifestyle and multiple health benefits associated with matcha tea. For instance, matcha tea helps to reduce weight, cures headache & body pain, decreases cholesterol levels, and minimizes the chances of heart attacks.
The outbreak of the COVID-19 pandemic has shown a positive impact on the market. This is attributable to the fact that consumers across the globe are now seeking for healthy and wellness food & beverages, including matcha tea to keep themselves healthy. This, in turn, has increased the demand for matcha tea, which positively impacts the market growth, globally during the global health crisis.
The global matcha tea market is segmented into product type, form, nature, sales channel, and region. By product type, the market is bifurcated into regular and flavored. Depending on form, it is fragmented into powder and liquid. On the basis of nature, it is categorized into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, foodservice, online store, and others. Region wise, it is analyzed across North America ( U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain and rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, South Korea, Australia & New Zealand and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia , South Africa ,Turkey, and rest of LAMEA).
On the basis of product type, the regular segment accounted for the highest market share in 2019, and is estimated to register a CAGR of 6.6%. Regular or pure matcha tea without any blend or additional flavor is specially used for regular drinking tea or used as an ingredient in the food service industry, culinary industry, and cosmetic industry. However, the flavored segment is expected to witness a significant growth during the matcha tea market forecast period.
By Product Type
The Regular segment dominates the global MATCHA TEA MARKET and is expected to retain its dominance throughout the forecast period.
By form, in 2019, the powder segment garnered the highest share. However, the liquid or ready-to-drink segment is anticipated to witness a significant growth during the forecast period.
By Form
The Powder segment dominates the global matcha tea market and is expected to retain its dominance throughout the forecast period.
On the basis of nature, the conventional segment dominated the global matcha tea market in 2019. However, the organic segment is projected to grow at a notable rate during the forecast period.
By Nature
The Conventional segment dominates the global matcha tea market and is expected to retain its dominance throughout the forecast period.
As per distribution channel, the supermarket/hypermarket segment registered the highest matcha tea market share in 2019. However, the online segment is expected to witness a significant growth during the forecast period.
By Distribution Channel
The Supermarket/Hypermarket segment dominates the global matcha tea market and is expected to retain its dominance throughout the forecast period.
Region wise, Asia-Pacific accounted for the highest market share in 2019, due to rise in adoption of healthy lifestyle in the region, which leads to rise in demand for matcha tea. However, North America is expected to witness a significant growth during the forecast period.
By Region
The North America segment dominates the global matcha tea market and is expected to retain its dominance throughout the forecast period.
Key players operating in the global matcha tea market focus on prominent strategies product launch to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global matcha tea industry analyzed in this report include AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd, Encha, Grace & Green, Green Foods, TATA Consumers products Ltd., and Marukyu Koyamaen.
Key Benefits For Stakeholders
- The report provides a quantitative matcha tea market analysis of the current matcha tea market trends, estimations, and dynamics of the market size from 2021 to 2027 to identify the prevailing opportunities.
- The key countries in four major regions have been mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the matcha tea market size and segmentation assist to determine the prevailing market opportunities.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Matcha tea Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Form |
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 By Nature |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | UNILEVER PLC, GRACE & GREEN, GREEN FOODS CORP, ITO EN, LTD., TATA CONSUMER PRODUCTS LIMITED, IKEDA TEA WORLD, ENCHA LIFE LLC, THE HAIN CELESTIAL GROUP, INC., AOI TEA COMPANY, MARUKYU KOYAMAEN CO., LTD. |
Analyst Review
The global matcha tea market has witnessed significant growth over the years, and is expected to grow at a steady pace during the forecast period. This is attributable to rise in number of health-conscious consumers across the globe who are increasingly willing to spend on health & wellness products, including matcha tea.
The key market players operating in the global matcha tea market have adopted key developmental strategies such as product launch to fuel the demand for matcha tea globally. In addition, they have emphasized on continuous innovations in their products such as ready-to-drink matcha tea, flavored matcha tea, and unsweetened matcha tea to maintain a strong foothold in the market.
Rise in adoption of match tea as an ingredient in various industries, including food & beverages industry, cosmetic industry, and culinary industry to formulate new and innovative products such as match tea desserts, matcha tea flavored snacks, lattes, and cosmetic products containing match tea is to anticipated to offer immense opportunity for the growth of the match tea market during the forecast period.
The global matcha tea market is projected to reach $4,480.5 million by 2027.
The forecast period in the Matcha Tea Market report is considered from the year 2021 to 2027
2019 was considered as the base year in the Matcha Tea Market report.
The major players in the global matcha tea industry include AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd, Encha, Grace & Green, Green Foods, TATA Consumers products Ltd., and Marukyu Koyamaen
Flavoured matcha tea is expected to be the fastest growing segment in the matcha tea market.
Regular matcha tea holds the maximum market share of the Matcha Tea Market
The company profile is selected on the basis of their revenue and product offerings in the matcha tea market.
The global matcha tea market was valued at $2,454.3 million in 2019.
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