The global men personal care market size was valued at $124.8 billion in 2020, and is projected to reach $276.9 billion by 2030, registering a CAGR of 8.6% from 2021 to 2030.
Men personal care products encompass a wide range of items dedicated to personal hygiene and personality enhancement. Perfumes, deodorants, hair gel, mouthwashes, hair conditions, and facial products are only a few examples of the products that male consumers use to look and feel good.
Personal care products, while popular with consumers of all ages, have grown in popularity among young people in recent years. Men personal care products are in high demand in the global men personal care market due to rise in disposable income, increase in trend of online shopping, and the development of organized retail.
Increase in concerns among men about their health, body image, self-grooming, and hygiene is the primary factor driving the men personal care market growth. Rise in awareness of the importance of overall personal care regimes, as well as emerging fashion trends and social media's influence, are also expected to drive the market growth.
According to a 2019 article published by Cosmetics Europe, 81.0% of men worldwide believe that health, hygiene, and appearance influence their decision to purchase grooming products. From male skincare to makeup to manscaping, the men personal care market is thriving with opportunities, with many new brands penetrating and aiming to change the way men are marketed to. In addition, increased usage of personal care products is likely to drive the market growth.
Furthermore, companies have been targeting the men's personal care market as a way to capitalize on men's spending on personal care products. To meet men personal care market demand, major players like P&G and Reckitt Benckiser have expanded their product portfolios. Reckitt Benckiser-owned women's brand Veet, for example, expanded its product offering to male grooming products in November 2019 with the launch of hair removal cream for men and announced plans to launch additional products catering to men's personal care in the coming days.
COVID-19 had a significant impact on consumer purchasing habits for personal care products. The pandemic will increase consumer interest in natural ingredient-based personal care products. The increased need to maintain hygiene and sanitation at manufacturing plants, as well as the increased need to source clean ingredients for personal care products, is expected to play a significant role in product purchases during the pandemic. Consumers avoided purchasing personal care products containing artificial ingredients and preservatives prior to the pandemic's outbreak due to the risk of infection on the body.
By Type
Oral Care segment is expected to grow at highest CAGR of 9.5% during the forecast period
There is an increase in the demand for innovative men's personal care products. Players have introduced products with appealing features and a high level of comfort. P&G, for example, has consistently launched new products to increase its market popularity. Products that stand out from the competition attract more customers. Shaving products such as after shave and pre shave lotions are in high demand in the global market because they are one of the most basic needs of male consumers.
The majority of men's personal care products used for skin care, face care, and other beauty treatments contain chemicals that can cause skin allergies. Coal tar (used in the preparation of hair dyes and make-up products), diethanolamine (used in the preparation of soap and shampoos), glycol ethers (used in the preparation of cosmetics), lead, mercury, and other chemicals with potential side effects are used in the preparation of personal care products. Lead and mercury are also used in the manufacture of cosmetics such as skin lightning creams, which cause headaches and can harm the nervous system.
By Age Group
18-29 years segment is expected to grow at highest CAGR of 9.1% during the forecast period.
In the coming years, market players may see online shopping or e-commerce as an opportunity. Online shopping has numerous advantages, including faster access to a wider range of goods and services.
Consumers are drawn to online shopping because of the wide variety of goods that are readily available. Another factor driving consumer adoption of online shopping is the ease with which payments can be made. There is also no risk of money theft. The increasing penetration of the internet and smartphones is the primary driver of online shopping growth. Furthermore, in addition to the outlets, e-commerce has become a requirement for the players in order to increase their sales and consumer base globally.
By Price Point
Low segment is expected to grow at highest CAGR of 9.2% during the forecast period.
Many players have used acquisition as a primary strategy to increase their market share. Players strive to produce high-quality products with low chemical content to differentiate themselves and attract more customers. Many local companies, particularly in developing markets, provide intense competition to the established players. Manufacturers have faced significant challenges due to the rise in ingredient prices and packaging costs.
The men personal care market analysis is done according to segmentation on the basis of type, age group, price point, distribution channel, and region. On the basis of type, the men personal care market segment is categorized into hair care, shaving, oral care, personal cleanliness, skin care, and others. As per age group, the men personal care market is divided into 18-29 years, 30-59 years, and 60 years and above. As per price point, it is divided into low, medium, and high. According to distribution channel, it is fragmented into hypermarkets & supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. Region wise, the men personal care market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Distribution Channel
Mono-brand stores segment is expected to grow at highest CAGR of 9.4% during the forecast period.
By type, the oral care segment was the highest revenue contributor in 2020, as mouth fresheners gained popularity among men during the men personal care market forecast. By age group, the 18-29 years age group held the largest men personal care market share due to an increase in awareness of one's appearance, personal well-being, and grooming. By price point, the low-price segment contributed the most revenue in 2020, as low-cost products are preferred by the majority of consumers. By distribution channel, the drug stores & pharmacies segment hold the largest market share as they sell a wide range of personal care products.
The prominent men personal care industry participants include Johnson & Johnson (U.S.), P&G Co. (P&G) (U.S.), L’Oréal S.A. (France), The Estee Lauder Companies, Inc. (U.S.), Unilever (UK), Avon Products, Inc. (U.S.), Kao Corporation (Japan), Colgate-Palmolive Company (U.S), Beiersdorf Akteingesellschaft (AG) (Germany), and Shiseido Company Ltd. (Japan). Other players in the value chain, even though not profiled in the report, include Combe, Inc., Conaire Corporation, Revlon, Inc., Godrej Industries Ltd., Mary Kay, Inc., and Amway Corporation.
By Regions
North America dominates the market and is expected to grow at highest CAGR of 9.4% during the forecast period.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current men personal care market trends, estimations, and dynamics of the global men personal care market from 2021 to 2030 to identify the prevailing men personal care market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the men personal care market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
Men Personal Care Market Report Highlights
| Aspects | Details |
 By Type |
|
 By GEOGRAPHY |
|
 Key Market Players | Unilever, Johnson and Johnson, L'Oreal S.A, Estee Lauder Companies Inc, Procter and Gamble (P&G), Kao Corporation, Colgate -Palmolive Company, Beiersdorf Akteingesellschaft (AG), Avon Products, Incorporated, Shiseido Company, Limited |
 Other players in the value chain include: | Combe Incorporated, Conaire Corporation, Revlon Inc., Godrej Industries Ltd., Mary Kay Inc., Amway Corporation |
Analyst Review
The men's personal care market has grown significantly, particularly in developing countries such as India and China, where men's grooming products have gained popularity. Furthermore, the emergence of age-related issues has become a major driver for the market expansion in the developed countries.
The fastest growing segment is oral care, which is followed by hair care products. The segment is expected to expand globally because of the popularity of mouthwashes and breath fresheners among consumers. The rise in prevalence of dental problems among children and adults as a result of poor eating habits, as well as the increase in popularity of herbal oral care products, drive the growth of the oral care segment. Furthermore, rise in premiumization and consumers' desire for more targeted solutions accelerate the market growth.
Leading companies such as P&G, L'Oréal, and Johnson & Johnson have seen significant growth and expansion of their overall consumer base as a result of the introduction of numerous men's personal care products in the recent years. Moreover, new marketing and positioning strategies have influenced the growth of the overall market size.
They are expected to face stiff competition from other players such as Unilever, Estee Lauder, Kao Corporation, Beiersdorf, and Shiseido Group, as they prepare to strengthen their product lines with higher quality and innovative products. As a result, key market players are focusing on the development and launch of high-quality products that meet the needs and preferences of consumers.
The global men personal care market will expand at CAGR of 8.6% from 2021 to 2030.
The global men personal care market was valued at $124.8 billion in 2020, and is projected to reach $276.9 billion by 2030, registering a CAGR of 8.6% from 2021 to 2030.
Increase in concerns among men about their health, body image, self-grooming, and hygiene is the impacting factor driving the men personal care market growth. Rise in awareness of the importance of overall personal care regimes, as well as emerging fashion trends and social media's influence, are also expected to drive the market growth.
The leading players in men personal care market include Johnson & Johnson (U.S.), P&G Co. (P&G) (U.S.), L’Oréal S.A. (France), The Estee Lauder Companies, Inc. (U.S.), Unilever (UK), Avon Products, Inc. (U.S.), Kao Corporation (Japan), Colgate-Palmolive Company (U.S), Beiersdorf Akteingesellschaft (AG) (Germany), and Shiseido Company Ltd. (Japan).
The men personal care market segmentation is done on the basis of type, age group, price point, distribution channel, and region. On the basis of type, the men personal care market segment is categorized into hair care, shaving, oral care, personal cleanliness, skin care, and others. As per age group, the men personal care market is divided into 18-29 years, 30-59 years, and 60 years and above. As per price point, it is divided into low, medium, and high. According to distribution channel, it is fragmented into hypermarkets & supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. Region wise, the men personal care market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Product launches, mergers and acquisitions, joint ventures, and geographic expansions are key growth strategies used by men personal care market players.
By type, the oral care segment was the highest revenue contributor in 2020, as mouth fresheners gained popularity among men during the forecast period.
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