MENA and Philippines Cake mixture market was valued at $253.2 million in 2021, and is anticipated to reach $413.5 million by 2031, with a CAGR of 5.1% during the forecast period.
The MENA and Philippines cake mixture market is a fast-growing industry that has gained significant popularity over the years. Demand for cake mixes is increasing as people are looking for convenient and quick ways to bake cakes. A cake mix is a combination of dry ingredients such as flour, sugar, baking powder, and spices that are mixed to make a cake batter. This blend comes in a variety of flavors including chocolate, vanilla, and strawberry. Mixes are available in ready-made and "do it yourself" form.
“The significant decrease in the cake mixture market size is estimated on the basis of the COVID-19 outbreak and its negative impact on the economies and industries across the MENA and Philippines. Various scenarios have been analyzed on the basis of inputs from various secondary sources and the current data available about the situation. According to the annual Food & Health Survey from the International Food Information Council, more than four out of five consumers say that the coronavirus pandemic has changed their food habits, driving them to cook, eat, shop, & think about food differently.”
Market Dynamics
One of the key factors boosting the growth of the cake mixture market is the surge in demand for semi-finished products. Cake mixes provide a quick and easy solution to its end users, who just add water, eggs and butter to the mixture. These convenience factors have made cake mixes a popular choice among consumers, increases MENA and Philippines cake mixture market share. Moreover, rise in online shopping makes it easy for consumers to purchase cake mixes from the comfort of their own homes. This has increased sales of cake mixes as consumers can easily explore different options and choose the one that best suits their needs which increases the MENA and Philippines cake mixture market.
MENA and Philippines cake mixture market trends include increased consumer interest in baking is another factor that fosters the growth of the cake mixture market. Baking has become a popular pastime among many consumers, and cake mixes provide an easy way to experiment with different flavors and recipes. The rise in baking trends among consumers has also contributed to the growth of the MENA and Philippines cake mixture market size.
The increase in demand for ready-to-eat food has increased the market demand for cake mixes. Prepared meals are easy to prepare, require minimal culinary skills, and can be made quickly. Cake mix is one such product that fits the description of instant food. There are several factors driving the growth in demand for convenience food including lifestyle changes, busy schedules, and preference for easy-to-prepare meals, as the market demand for cake mixes has increased as more people opt for semi-finished products, which surge the MENA and Philippines cake mixture market growth.
The cake mixture market witness’s significant growth with a strong online presence. By harnessing the power of social media and online marketplaces, cake mixture manufacturers reach wider audiences, engage with customers, and build brand awareness, such factor increases MENA and Philippines cake mixture market demand. They gather valuable feedback, to improve products and services, and establish themselves as industry leaders. Online platforms also provide an additional sales channel, allowing manufacturers to reach customers who appreciate the convenience of shopping online results in growth of MENA and Philippines cake mixture market.
Cake mixes have several benefits projected to appeal to consumers looking for convenience. First, it is easy to prepare and most require only a few ingredients. This, in turn, saves time and effort for busy people who do not have the time or skills to bake a cake from scratch. Cake mixes provide consistent and stable baking. Pre-measured ingredients ensure that the cake is always the same, regardless of the baker's skill level or experience. This makes cake mixes an attractive option for consumers who want to bake cakes but are not confident, such factor boost the demand for MENA and Philippines cake mixture market.
The surge in demand for organic and natural ingredients has impacted the growth of the cake mixture market. Consumers are increasingly concerned about the quality and safety of the food they eat and are willing to pay more for products that contain natural and organic ingredients. Cake mixes using natural and organic ingredients are gaining popularity as consumers become more health conscious and look for products free of artificial additives and preservatives. Organic and natural ingredients are also perceived as being more sustainable and environment-friendly, which is increasing the interest of many consumers.
Manufacturers are responding to the demand for organic and natural ingredients by launching new product lines without artificial additives or preservatives. They also use packaging that showcases the natural and organic ingredients used in their products. The market for cake mixes using natural and organic ingredients is expected to continue to grow as more consumers seek products without artificial ingredients. This represents an opportunity for manufacturers to differentiate themselves from their competitors and capture a growing market share and increases the MENA and Philippines cake mixture market revenue.
The demand for gluten-free and vegetarian food has increased significantly in recent years. This trend is driven by a growing awareness of food intolerances and allergies, as well as a desire to live healthier lives. One of the areas where the demand for these products has increased is in the cake mixture market. People are looking for products that can help them continue to enjoy the food they love without sacrificing taste or health. Gluten-free and animal-based cake mixes are growing in popularity as they provide a convenient and easy way to create delicious cakes for those with dietary restrictions.
Furthermore, in MENA and Philippines cake mixture industry expansion of distribution channels will have a significant impact on market demand in the cake mix market. By creating more distribution channels, cake mixes are easily available to a wider range of consumers, which leads to increased sales and demand. The creation of online channels has made cake mixes accessible to a wider audience and has increased market demand. In addition, the availability of different flavors and types of cakes will increase, with the expansion of distribution channels, thereby attracting a wider range of consumers.
Segmental Overview
MENA and Philippines cake mixture market analysis into product, type, distribution channel and country. The products covered in the study include cake mix, baking powder, vanilla, icing sugar and other. By type market is categorized into layer cake, angel food cake, flourless or low- flour cake, mug cake, and others. On the basis of distribution channel, the market is bifurcated into supermarket, convenience stores, specialty stores, and online. By country in includes Saudi Arabia, UAE, Egypt, Israel, Iran, Qatar, Morocco, Ethiopia, Philippines, and Rest of MENA.
By Product
The MENA and Philippines cake mixture market segmentation into cake mix, baking powder, vanilla, icing sugar and other. Cake mix held the major share in the market, Cake mixes are significant products for professional bakers, helping to ensure quality of product, ease of use and cost effectiveness, which also results in the growth of the cake mixture market. Moreover, the increase in trend of fast food and ready to eat food in the developing and the developed regions surged the demand for cake mixture products. The vanilla segment is expected to witness the highest CAGR during the forecast period, owing to a trend of vanilla in cake mixture market is consumer preference for healthy and natural ingredients, which is driving the demand for natural vanilla products. This has led to a corresponding increase in demand for natural vanilla extract and vanilla hummus, which are considered superior and of higher quality than synthetic vanilla.
By Product
The Vanilla segment would witness the fastest growth, registering a CAGR of 6.7% during the forecast period.
By Type
The MENA and Philippines cake mixture market is segregated into layer cake, angel food cake, flourless or low- flour cake, mug cake, and others. Layer cake held the major share in the market, in terms of trends in the cake mixture market, there has been a growing interest in layer cakes in recent years, particularly in the home baking and cake decorating communities. This is partly due to the popularity of baking apps and social media platforms that feature creative and visually appealing cake designs. The cupcake segment is expected to witness the highest CAGR during the forecast period, the cupcakes are available in a variety of flavors and can be customized to your liking. Some popular flavors include chocolate, vanilla, and cinnamon. Cupcakes are especially popular with those looking for a quick and easy dessert option and are also a popular choice for college students or those with limited kitchen facilities.
By Type
Muf Cake segment would witness the fastest growth, registering a CAGR of 6.7% during the forecast period.
By Distribution Channel
The MENA and Philippines cake mixture market is segmSented into supermarket, convenience stores, specialty stores, and online. Supermarket hold the major share in the market, In the context of the cake mixture market, a supermarket is a large retail store that offers a wide range of cake mix products of different brands. Supermarkets often have a dedicated bakery aisle where customers can find cake mixes, as well as other baked goods and ingredients. Supermarkets also offer cake mixture under their own house brands. The cake mixture section in supermarket offers a variety of options, such as traditional cake mixes, gluten-free and vegan cake mixes, low sugar, and calorie cake mixes and organic or natural cake.
By Distribution Channel
Online segment would witness the fastest growth, registering a CAGR of 6.0% during the forecast period.
Competition Analysis
The key players profiled in this MENA and Philippines cake mixture market include Archer-Daniels-Midland Company, General Mills, Inc., Associated British Foods PLC, Chelsea Milling Company, Ingredion Incorporated, Conagra Brands, Inc., Hometown Food Company, Kerry Group P.L.C., The Krusteaz Company, Al Babtain Biscuit Manufacturing & Foodstuff CO. LTD., Riyadh Food Industries Company, AlBabtain Food, Dawn Food Products, Inc., United Food Industries, and al alali.Key benefits for stakeholders
By Country
UAE would witness the fastest growth, registering a CAGR of 6.0% during the forecast period.
Recent developments in the MENA and Philippines cake mixture
- In December 2021, Archer-Daniels-Midland Company acquired Flavor Infusion International SA which is a leading ingredients supplier. With this acquisition it has expanded its portfolio and in flavors and mixes.
- In October 2019, Hometown Food Company acquired Arrowhead Mills and SunSpire brands from The Hain Celestial Group, Inc. With this acquisition it has expanded its portfolio in cake mixes product line., and will strengthen its position in market.
- In January 2022, AB Mauri brand of Associated British Foods plc., expanded its headquarters in St. Louis., with addition of 33,000 square feet area for innovation and incorporation of new technology.
- In January 2021, Betty Crocker brand of General Mills, Inc., launched Dunkaroos Frosting, which is a vanilla frosting with sprinkles. With this launch it has expanded its portfolio and consumer offering.
- In January 2021, Duncan Hines brand of Conagra Brands, Inc., launched new line of EPIC baking Kits. This launch includes Fruity PEBBLES Cake Kit, Salted Caramel Brownie Kit, S'mores Brownie Kit, Cookies & Cream Cookie Kit and Cookie Dough Cookie Kit. With this launch it has expanded its product portfolio and consumer offering in cake mixes product line.
- In February 2021, Birch Benders brand of Hometown Food Company launch keto baking line which include Ultimate Fudge Keto Brownie Mix, Chocolate Keto Cake Mix and Classic Yellow Keto Cake Mix. With this launch it has expanded its product portfolio.
- In April 2022, The Krusteaz Company launched 3 new baking mixes which include Krusteaz Chocolate Swirl Crumb Cake and Krusteaz Sweet Corn Cornbread & Muffin Mix to expand its current product offerings.
Key Benefits for Stakeholders
- The study provides an in-depth MENA and Philippines cake mixture market forecast, with current and future trends to elucidate the imminent investment pockets in the market.
- Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the MENA and Philippines cake mixture industry.
- The report provides information regarding drivers, restraints, and opportunities with impact analysis of MENA and Philippines cake mixture market.
- A quantitative analysis of the current market and estimation for the same from 2021 to 2031 is provided to showcase the financial competency of the MENA and Philippines cake mixture market.
- Porter’s five forces model of the industry illustrates the competitiveness of the market by analyzing various parameters such as the threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the MENA and Philippines cake mixture market.
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain of MENA and Philippines cake mixture market.
- Competitive intelligence highlights business practices followed by leading market players across various regions to find MENA and Philippines cake mixture market Opportunities.
MENA and Philippines Cake Mixture Market Report Highlights
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Analyst Review
According to CXOs, cake mixture market in MENA and Philippines is experiencing growth, owing to rise in demand for ready-to-eat food, increase in home baking trend, and the launch of innovative flavors and products. The market is projected to witness steady growth in the coming years, especially in emerging markets where there is a rise in the consumer demand for ready-to-eat cake mixes. This growth is expected to be fueled by several factors, including increase in urbanization, changes in lifestyles, and the availability of affordable and diverse cake mixture options.
Apart from this, the market faces several challenges, including increase in competition from homemade cakes and pastries, concerns over the health and nutritional value of pre-packaged mixes, and changes in consumer preferences for more natural and organic ingredients. Manufacturers focus on developing innovative products that meet consumer demands for convenience, taste, and health to stay competitive. This could include developing cake mixes with less sugar and fewer calories, offering exciting new flavor combinations, and investing in marketing and advertising campaigns to demonstrate the benefits and versatility of the cake mixture.
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